Summary
- I observed that three of my sites were affected by the HCU update. It's important to understand the impact of this update on site metrics.
- Site one had a Domain Authority (DA) of 53, Brand Authority (BA) of 19, with a ratio of 2.79.
- Site two had a DA of 38, BA of 1, with a ratio of 38.
- Site three had a DA of 40, BA of 1, with a ratio of 40.
- I noticed a pattern where brand search volume seems to correlate with these metrics.
- It's important to note that while Google doesn't use Brand Authority or Domain Authority in its algorithm, observing these patterns can be helpful.
- My experience aligns with my belief that brand search volume plays a role, even if I recognize it's not a direct factor in Google's algorithm.
- Trust your observations and keep experimenting to find patterns that work for your sites.
Video
How To Take Action
I would suggest starting by examining your site's Domain Authority (DA) and Brand Authority (BA). It's easy to do and can give you clues about how your site's performing. For each site, find your DA and BA, then calculate the ratio. This could help you see patterns or areas for improvement.
A good way of doing this is by tracking your brand's search volume. Even if it's not a direct Google factor, it might show interesting correlations. Use free tools like Google Trends to watch how often people search for your brand. This could reveal if your marketing is working or needs adjustments.
Next, regularly audit your site's performance after changes like the HCU update. Understand the metrics to figure out why traffic drops or rises. This way, you can adapt and evolve based on what’s effective.
I recommend experimenting with small changes to see how they impact your site's performance. This could be tweaking content or adjusting keywords. Keep notes to track what works best.
Finally, trust your observations. If you notice something helpful, test it repeatedly to confirm. Be open to testing new strategies and compare results. This kind of experimentation won’t cost much but can teach you a lot about what works for your site.
Full Transcript
I have three sites that got hit by hcu here's how their numbers matched up site one da of 53 ba of 19 ratio of 2.79 my life site 2 da38 ba1 ratio of 38 site 3 da40 ba1 ratio of 40 now I know what the comment trolls might be thinking Google doesn't use brand Authority or domain Authority in its algorithm literally no one is saying that so you can relax if you can but according to these numbers ba or let's just call it brand search volume compared to link does correlate I already had a hunch that Bren search volume was involved so my hungry overinflated ego is satisfied and won't let me believe anything else otherwise and if you like content like this please let me know by optimizing the like button and I'll make more of it for you
