Summary
Always be ready to try what others avoid. The difference between being in the top 1% of your industry and the rest is attempting what the other 99% won't do.
Recognize opportunities others overlook. Like in a Gold Rush, while everyone fights over the same space, find a path others ignore, even if it's uphill.
AI and digital marketing are changing. With Google search evolving due to AI and rising ad costs, it's important to find new marketing channels. YouTube videos can create a lasting impact.
Develop a helpful YouTube content strategy. Create videos that solve your audience's problems and capture their interest.
Use a sales funnel to nurture leads. Guide potential clients back to your website, offer a lead magnet, and follow up with a sequence of about five informative emails.
Don't dismiss email marketing's power. For every $1 spent, email marketing returns $36, making it much more effective than social media.
Avoid traditional salesy emails. Focus on providing value and building trust through informative content rooted in user interest.
Use YouTube for personal connection and expertise sharing. Unlike AI-generated content, authentic videos build real trust and connection.
Overcome common objections about YouTube. While many fear AI will dominate YouTube or worry about another algorithm, the focus should remain on providing valuable content that audiences enjoy.
Don't underestimate the impact of video. Videos offer a unique way to demonstrate expertise, share personal experiences, and connect with viewers, unlike AI.
Embrace video marketing despite challenges. Though starting a YouTube channel can be daunting, it can dramatically grow your business if done strategically.
Identify common mistakes and learn from them. Many competitors fail on YouTube due to lack of strategy, ineffective video structures, and failure to engage the audience properly.
- Use guidance and resources to grow. Leverage available blueprints and strategies designed to show step-by-step processes to build a successful marketing system.
Video
How To Take Action
I would suggest starting with YouTube videos to grow your business or personal brand. They're low-cost and can make a big impact. Make videos that answer questions or solve problems your audience has. Be authentic—people love connecting with real experiences, which AI can't replicate.
A good way of doing this is to guide viewers to your website. Offer something free, like a guide or a checklist, to get their email. Then, you can send them helpful emails related to what they signed up for. This isn’t about selling; it’s about sharing valuable insights. In return, you build trust and keep them interested.
Don’t ignore email marketing, even if it feels old-school. It's super effective, yielding a $36 return for every $1 spent. Make your emails interesting by including tips, stories, or useful advice. Avoid sounding too sales-focused.
Also, don’t be scared of YouTube because others fear AI will take over. AI content can’t connect with viewers like a real person can. Plus, YouTube rewards videos people enjoy, not AI-generated content.
Remember, most competitors won’t even try this, thinking it’s too hard. But with some strategy—like knowing the right videos to create and how to keep people watching—you can stand out. Overcome the initial fear and just get started. You'll learn and improve over time, potentially doubling what your business or personal growth achieves.
Quotes by Author
#### "Being in the top 1% of your industry isn't about having some secret advantage or a special connection"
#### "Every single one of these objections from your competitors is actually clearing the path for you to dominate your Market"
#### "Feelings are fine but I wouldn't run my business on them"
#### "People can spot that artificial content from a mile away and they hate it"
#### "Are you in business to do everything the easy way or to do what's going to take you the furthest the fastest"
Full Transcript
when I recommended this marketing strategy last month everyone told me I was wrong the comment section exploded with people giving a million reasons why it would never work but here's the fun part their push back actually proves why this strategy is so powerful see being in the top 1% of your industry isn't about having some secret advantage or a special connection it's simply about being willing to do what the other 99% won't do and right now there's a massive opportunity for service businesses who are in this video I'll show you what this controversial strategy is why your competitor's biggest excuses are actually proof the strategy works and exactly how to implement it even if you're short on time but first you really need to understand why this opportunity is so powerful right now so imagine you're in the middle of the Gold Rush while everyone else is fighting over the same crowded riverbed you notice a path leading to an touched stream but it's uphill and it looks like hard work to get there when you show it to others they list all the reasons why it's not worth the climb the Gold's probably gone up there too it's too far I don't have the right shoes for that and that's exactly where we are right now with marketing we are in the middle of an AI Revolution Google search is being completely transformed by AI ad Coster skyrocketing and most businesses are fighting for the same share of clients in the same overmind places that's why I shared this specific strategy last month because service businesses desperately need a new way to build trust and attract clients so here's the controversial strategy create helpful YouTube videos that attract your ideal clients guiding them back to your website and capturing those who aren't ready to buy with a great lead magnet then you help them out even more over a series of about five emails and that simple proven sales funnel managed to generate more comment section hate than I've ever gotten before but here's the golden opportunity for you every single one of these objections from your competitors is actually clearing the path for you to dominate your Market think about it the more they doubt the longer they wait the more they make excuses the more opportunity there is for you to step in and capture this massive untapped audience their hesitation is your advant AG so let's break down these objections one by one and I'm going to show you why each excuse they make is actually Paving the way for your success the biggest type of comment I got were all some version of I delete every sales email I get so nobody read sales emails period they're taking their personal dislike for email and deciding it must be true for everyone else too I mean feelings are fine but I wouldn't run my business on them let me hit you with some hard facts instead so email marketing generates 36 bucks for every single dollar spent that is a 3600% return on investment to put in perspective that same dollar spent on social media marketing would only get you about 90 cents back and get this email marketing is actually 40 times more effective at getting new customers than Facebook and X combined and here's the thing more than half of all people have actually bought something because because of an email they got looks like email isn't as dead as people think and the thing is the people claiming that email never works they're usually thinking about those annoying promotional emails that just scream you know buy now at you that's not what I'm talking about at all here the strategy that I went over is completely different so instead of hitting people with sales messages right away you start by sending them genuinely helpful content that just Builds on whatever got them interested in the first place maybe it's expanding on a tip from your YouTube video or sharing a case study that proves that your method Works you're basically just continuing the value you started giving them on YouTube think about it if someone watches your video about you know say dog training tips and then downloads your free guide about stopping excessive barking they want to hear more from you about dog training right they're literally raising their hands saying yes I have that specific problem and I want your advice on the topic that's why when you follow up with you know four to five emails that give them even more help with their dogs barking issues they're actually happy to get those emails each one builds more trust shows more of your expertise and yes makes them more likely to hire you when they're ready for professional help but of course this only works if you can get people to discover you and sign up for your emails in the first place and that's where the next objection comes in YouTube will just get taken over by AI like Google did or you know people will just have ai summarize my videos instead of watching them look I get why people think that they're seeing what's happening with Google Search right now and assuming that YouTube's headed down the same path but here's why they're wrong you know and why their hesitation is just another massive opportunity for you first of all yes people are using AI to create YouTube videos you know they're using AI avatars AI voiceovers and even AI gener scripts but here's the thing those videos perform terribly why because people can spot that artificial content from a mile away and they hate it personally whenever I happen to click on a video that ends up being AI generated I leave that video right away and YouTube's algorithm picks up on that behavior now I keep hearing this argument that you know YouTube will just do what Google did and summarize videos for people so what's the point right but here's what these people people are missing you know watching videos isn't a chore like researching on Google people actually like watching videos you know I remember looking up videos back in the day about starting an S corporation when I was thinking about doing that pretty boring topic right but I specifically wanted to watch a real tax Pro explain it to me right the pros and the cons the considerations all that good stuff I could have just gotten the basic information anywhere you know Wikipedia even but that expert's experience and insights actually meant something to me in that moment and I bet that you've had similar experiences too whether it's home repairs or how to cook something or just anything else don't you want to actually see how it's done by someone who really knows what they're talking about and then there's this other objection I keep hearing well aren't you just swapping being at the mercy of Google's algorithm for being at the mercy of YouTube's algorithm but here's the thing YouTube's algorithm is actually pretty simple all it's trying to do is show people videos they'll enjoy watching that's it they see how long people watch certain videos to figure out what people like so when you think about it you're not trying to please some mystery algorithm you're just trying to please your audience so while everyone else is worried about you know AI Taking Over YouTube you'll be doing something AI can't touch building real connections with real people who want to learn from your actual human expertise now this leads us to another interesting push back I got AI can't replace what I do so I don't need to worry about any of this I got one comment in particular from a dog trainer who said something like well you know AI can't train dogs so I've got nothing to worry about and you know what he's absolutely right AI can't train dogs for now anyway but here's what he's missing AI isn't trying to replace his dog training service it's changing how people find their dog trainer in the first place you know back in the before times if you wanted to get new clients you'd write helpful blog posts about dog training tips and advice and then some of those casual readers would become regular readers and eventually a percentage of them would turn into clients but now those same blog posts are just getting buried under AI generated answers but here's the opportunity you can do the same thing even better on YouTube so not only can people find you the same way they find your blog posts but you being on video creates this really special connection where viewers feel like they really know you after watching just a couple minutes of content when people see you showing off your expertise sharing real examples from your experience and showing your personality they're not just learning about dog training they're learning to trust you as their future dog trainer and no AI that exists right now can replicate that human connection and this brings us to the final objection the one that I actually do have some sympathy for YouTube's hard it would be a full-time job it's too much to manage nobody wants to watch me anyway I'm not going to sugarcoat this yes YouTube is a bigger commitment than running social media or writing blog posts and it can be really hard to step outside your comfort zone but here's my question are you in business to do everything the easy way or to do what's going to take you the furthest the fastest when I first started my business I was pretty terrified of putting myself out there on video you know I spent months making excuses about it until I finally just did it and realized how many potential clients that I was losing up to that point and that first video was pretty terrible but I kept going and that first year on YouTube more than doubled my Revenue not only will 99% of your competition never even try YouTube as a strategy because think it's too hard or too timec consuming or they just don't want to put themselves out there but the ones who do try it 90% of them have no real strategy behind it so they don't know what videos to make that will attract the best clients they might ramble at the beginning of their videos begging for likes and subscriptions which makes people click away they don't understand the structure that keeps viewers watching to the end and they don't know how to successfully get people to watch another video and another another starting that binge session that builds real trust that's the trick to making this work for you and that's exactly why I put together this blueprint that's been proven to work for any service business even if you don't have much time to spend so it's going to show you exactly what to do step by step to build out this entire system if you want to get access to this blueprint click right here because while everyone else is making excuses why this won't work you could be building a client getting machine that'll serve your business for years to come
