Summary
- Start by identifying which keywords drive conversions for your business. This will guide your SEO strategy effectively.
- Paid ads can give quick insights into which keywords lead to conversions. Use this information to make informed decisions about your SEO efforts.
- Ranking at the top of Google is a long-term goal, but it's important to focus on the right keywords. The wrong keywords might increase traffic but won't necessarily lead to conversions.
- Look at your competition's ad spend. The keywords they are paying the most for often indicate high-conversion potential.
- Keywords with a high cost-per-click (CPC) are typically the ones generating the most revenue for competitors. Focus on these keywords to boost your own revenue.
Video
How To Take Action
I would suggest you start by figuring out which keywords are making people buy from you. This is super important for your SEO strategy. You can do this by running quick paid ads. These ads can tell you fast which words help turn visitors into customers.
A good way of doing this is to spy a little on your competition. Find out what keywords they are paying the most for in their ads. These are probably the words that bring in the most money.
Remember that ranking at the top of Google takes time. So, focus on the right keywords that lead to sales, not just more visitors. Getting tons of traffic is cool, but it’s useless without conversions.
Look for keywords with a high cost-per-click (CPC). The high CPC keywords are likely making your competitors a lot of money. Use them to boost your own sales.
Lastly, keep an eye on which keywords are working best for your competitors. It’s like a treasure map showing where the potential gold is. Follow the trail and concentrate on these high-value keywords. This way, you get the most bang for your buck without wasting time.
Full Transcript
so the way companies should start building out their SEO practices for mors organizations is to go and figure out ads and figure out what keywords Drive conversions okay think of it this way if you're running a SEO campaign your goal is to rank at the top of Google it takes a long time to rank at the top of Google if you end up ranking at the top of Google for the wrong keywords you get the traffic but you got no conversions and you just wasted a lot of time and money so if you Ransom paid ads really quickly or looked at your competition and you figure out what they're spending money typically the keywords that get a lot of traffic and have a high CPC are the ones that do really well so if you're doing a few quick tests you'll know what keywords are going to perform the best and then you just double down on those typically the keywords in your space that have the highest CPC are the keywords that are driving your competition the most Revenue
