Summary
- Google wants to stay the top search engine, so they need to go slow and not lose users' trust.
- They know large language models have limits, like misunderstanding, making things up, and bias.
- Websites might lose some visitors because AI could answer some questions instead. This might be around a 6% loss.
- A study by HR found that when a featured snippet is shown, the top website loses about 6.54% of its clicks.
- Google says they reward high-quality content, even if it's made by AI.
- If using AI means I can make ten times more content, it's worth dealing with a bit of traffic loss.
Video
How To Take Action
I would suggest using AI to create more content for your website. You see, Google rewards high-quality content even if it's made by AI. By cranking out more content, you can keep your site fresh and engaging for visitors. It's a bit like trading a small loss in traffic for a bigger variety of information you can share.
A good way of tackling the traffic loss issue is to focus on making really high-quality content. Even if some questions are answered by AI, unique and well-researched pages will still attract visitors. This builds trust and keeps people coming back.
Creating a mix of AI-generated and human-crafted content might strike the right balance. AI can handle straightforward topics quickly, while you and your team can focus on crafting more specific or detailed articles. This way, you use your time wisely and boost productivity without spending much.
Spend some time learning about large language models’ limits, like bias or errors. This knowledge helps in tweaking AI-generated content so it’s as accurate and trustworthy as possible. Spreading this understanding across your team boosts everyone’s ability to spot mistakes before they go live.
Watch how your site performs with analytics. Knowing which content gets the most traffic or engagement helps in fine-tuning your AI-generated content. You can adapt your strategy based on what readers like or need.
By following these steps, you'll effectively use AI without spending a lot of money or time, while still keeping your content valuable and engaging.
Full Transcript
Google wants to remain the number one search engine and to do that they're going to need to go slow so they don't lose their users's confidence Google is very aware of the limitations of large language models such as misinterpretations hallucinations and bias however any way you look at it websites are going to lose some traffic there's going to be some nonzero amount of traffic loss due to some queries being answered by AI maybe that's just 6% this study by HR showed that when a featured snippet is present the website in the first position loses about 6.5 4% of its clicks maybe it'll be more well I agree that it's not an awesome concept to think about losing traffic and all in Google's search guidance documentation about AI generated content they wrote that they reward high quality content however it's produced huh wait a second you're going to take away some of my traffic but you're giving me free reign to use Ai and 10x my content production I'll take that deal any day of the week thanks for watching and remember to subscribe for more videos just like this one
