Summary
- Treating people differently because of their skin color is against the law.
- Many companies have promised to focus on diversity, equity, and inclusion (DEI), but they still face legal challenges.
- Thirteen states have sent letters warning companies about the legal risks of racial discrimination.
- Promotions should be based on performance, not skin color.
- If someone is doing a great job, they deserve rewards like raises and promotions, regardless of their background.
- Recognize that everyone should get fair treatment based on their work quality.
Video
How To Take Action
I would suggest implementing a fair system for evaluating everyone’s work. If you own a small business or are an entrepreneur, focus on the quality of work when deciding to give out rewards like raises or promotions. Make a simple checklist of performance-based criteria. This keeps things fair, makes employees happy, and helps avoid any legal issues.
A good way of doing this is to set regular reviews. These can be quick and low-cost. Use a checklist to evaluate performance. Make sure that decision-making is based on how well someone does their job, not their background or personal characteristics.
Consider having open conversations with your team about your commitment to fairness. Tell them their hard work and results matter the most. This helps build trust and encourages more people to bring their best.
Make an effort to educate yourself and your team about diversity, equity, and inclusion. Even a basic understanding can help avoid misunderstandings. Online resources and free webinars are great ways to start learning.
Recognize your team’s achievements publicly. Send out a simple email shout-out when someone does a great job. This costs nothing and shows everyone that hard work is acknowledged and valued.
Lastly, keep an eye on any legal updates related to DEI practices. This can be as simple as following news alerts or subscribing to business newsletters. Staying informed ensures your business remains compliant and respectful.
Full Transcript
treating people differently because of the color of their skin is unlawful the real reason why so many brands have broken their Dei promises pretty much what happened is a lot of the large corporations have Dei programs and they got letters from 13 states specifically from the attorney generals and the letter concluded companies that engaged in racial discrimination should and will face serious legal consequences we have this employee who's African-American his name is Matt great guy he's been promoted a lot been with us for years if we promoted him because of color his skin he would be offended and upset we haven't once promoted him because of color his skin we actually don't care what color his skin is we just care that he does an amazing job and he does so he deserves raises and promotions if someone's great they should get paid it doesn't matter what color of their skin what gender they say they are great is great terrible is terrible
