Summary
- AI agents are revolutionizing SEO by automating tasks that previously required significant manual effort.
- While not perfect, AI agents offer a glimpse into the future, where they will significantly reduce the workload for SEO tasks.
- Large language models focus on creation, such as writing and coding, while AI agents can act and complete tasks on your behalf.
- Current AI agents like Operator by OpenAI are slow and prone to mistakes but are promising when well-guided.
- Using AI agents can make SEO more efficient by handling simple tasks, such as creating reports or organizing files.
- To effectively use AI agents, tasks should be kept simple and well-documented with clear SOPs (Standard Operating Procedures).
- SEO is not dead; there's always demand as people continue searching for information.
- Keep ahead of the curve by learning to leverage AI for efficient SEO practices, as the field is rapidly evolving.
- Businesses that adapt to AI, leveraging it for mundane tasks, will likely see increased efficiency and potential for growth.
- AI can simplify SEO research by quickly gathering data and citations from the web, making content creation and link-building more streamlined.
- Future advancements in AI may automate complex processes like outreach and link-building, reducing the need for large teams.
- Human roles will shift towards strategic decision-making, ensuring quality and managing AI tools effectively.
- Leveraging AI tools can allow more focus on high-impact areas like vision setting, relationship building, and tasks that require a personal touch.
Video
How To Take Action
I would suggest implementing AI agents to handle routine SEO tasks. Start with simple actions like organizing files or creating reports, especially those that take up a lot of your time but don't require deep thinking. This way, you can have more time for important tasks.
A good way of doing this is by creating clear instructions, called Standard Operating Procedures (SOPs), that the AI agents can follow. If you include visual guides, it makes it even easier for the AI to do the task correctly. Test running tasks like creating an SEO report or setting up a campaign folder in Google Drive can show you how effective these AI agents can be. Keep these tasks simple at first to avoid confusion and errors.
I recommend learning to use AI for researching. For example, AI agents can gather data quickly from the web, helping you with content creation and link-building faster than doing it manually. They can also save you a lot of time by finding contact information for link building.
As AI tools improve, they might even be able to handle more complex tasks like outreach in the future, but for now, focus on tasks that they can manage easily and efficiently. This will help you spend more energy on high-value activities like setting goals and planning strategies. By doing this, you can stay ahead in your business and leverage these technologies for growth and efficiency.
Quotes by Author
"AI agents will change how you do SEO forever"
"If large language models haven't already changed how you're doing SEO then you're probably already behind"
"The goal is to get SEO results with as minimal work and effort as possible"
"Imagine if you never had to do link prospecting again"
"Once you open Pandora's Box there's no going back"
Full Transcript
AI agents will change how you do SEO forever and I know that's a big claim but once you see the potential there's no going back let's get right into it all right so today we're going to be learning about AI agents and so this is one of the biggest changes to SEO that I've honestly I guess since the large language models were introduced with chat gbt and the other ones this is the second biggest Revelation over the last couple of years here and this is really really important I cannot stress it enough uh and this is going to change the way that you're going to do SEO and of course we're still very early but it's going to change the way you do SEO today and going into the future uh if large language models haven't already changed how you're doing SEO then you're probably already behind at this point so I'd highly recommend figuring out how to use the large language models to your advantage to create leverage in your SEO campaigns but today I want to talk about the next advancement here and once again you hear all the time that SEO is dead the truth is SEO is is really not dead because people are searching all the time so there's always going to be a demand there but what certainly has changed Is How We Do SEO like there is no reason and honestly if you're still doing SEO the old way and and doing a lot of like manual labor then you're really not taking advantage of the new technology so we want to be on The Cutting Edge of this because the goal is to get FCO results with as minimal work and effort as possible the goal is not to like working harder doesn't earn you anything anything uh when it comes to SEO we should be trying to get results with as minimal effort minimal resources as we possibly can and AI agents are going to allow us to do that okay so first the difference between a large language model and AI agent so the first is a large language model is really focused on creation okay so you can go in a chap gbt you can use any of the models that you want and it will allow you to obviously write copy it'll allow you to do coding and a variety of other thing so it creates now what it doesn't do is it doesn't go and take that content and put it on your website and format it and do all these other things okay it doesn't it doesn't act on your behalf it creates but the agent this new introduction will actually act on your behalf it will actually do work for you and I'll actually show you some real life examples I've been testing this since this came out I've been really obsessed um but I have tons of examples and I'm just very excited about this because it really is already changing the game but let's let's set some realistic expectations here it's still really early okay I've done a lot of testing already with operator which is which is open ai's you know primary General agent uh and it is far from perfect okay very very far from perfect I'll be showing you some examples but at this point I'll talk about the the downsides first and then I'll show you the opportunities so on the downsides uh the the operator is very slow okay it makes a significant amount of mistakes but this can be fixed uh with with what I'll be showing you later uh it it struggles with kind of weird things that you wouldn't expect like copying and pasting between two different Windows it really struggles with that uh and it needs extreme micromanagement which I'll be showing you in a second so you know when it does something it will often ask you should I continue with this task so it's a little you got to kind of micromanage it it's not fully autonomous in that way um and I would say at this point the the AI agent at least for operator uh it it's basically worse than an average virtual assistant or VA so if you took like the most average VA on the planet it's slightly worse than that okay and that might seem like not a good situation but the truth is uh that is pretty insane that it's even that close to being just an average VA um and what I'll be showing you is you can make it a lot better okay as long as you give it really good test okay so this is what operator looks like inside of open Ai and this is not available everywhere in the world it is I think it was pretty much only rolled out in the US but the truth is this thing is really blowing my mind so now of course a lot of the examples they gave to kind of showcase this particular tool is like you know ordering groceries and ordering food and it can do all that I've already tested that I ordered some sushi on door Dash yeah it can do that that silly stuff but but what I'm really interested in the things that it can do to help us automate a lot of the work that we do at least in the context of SEO so what you're seeing right here are these are tasks that I've been successful in implementing with this tool now I want to show you how to actually use it so take a very very simple example we'll just say create a rankability Content Optimizer report so what happens is you can save these tasks and you'll see here if you look at edit it puts the SOP in here and then you can go ahead and do this task so what I've been doing is I've been saving it basically as a template so I'll go and click on this and what it's going to do is I have these little placeholders so for this one we'll just do just a real quick example we'll just do SEO and we'll go to rankability and then we're going to do United States and then we'll do English okay and so what we're going to do now is we're just going to run this and I'm doing this live so you can see this is completely unedited and you can see how this actually works so I'll actually open this up so you can see it happening kind of live here but basically what's going to happen is it's going to act on my behalf okay and so the future of doing SEO work is going to be very similar to what you're seeing here you're going to have a human who's going to go and assign this work to the agent and the agent's going to go and do all this work for you and then the human can act more as quality assurance okay so as you can tell like I'm not touching anything here this is just working on its own my hands are completely off the keyboard and the mouse so if you don't see the potential here I I don't know um I mean it's just crazy to me like just to see that this thing is acting on its own is really mind-blowing so then this is the part I was talking about earlier about it it does require some micromanagement so you can see like it's going to ask you questions so sometimes you just have to respond um but that I think in the future this will not be the case I think it'll be able to kind of you know continue down the the task and right now like I said it's very very early but the point is is like it did exactly what I wanted it to do okay so this task is already done it created the content Optimizer report and it's good to go and then what I'll show you is I'll actually go into rank ability so I can prove that this actually uh is working so we'll just sign in and we'll go to content Optimizer and there it is see currently working so it went ahead created that content Optimizer report for us and we did not have to do anything except just give it a something to work with right just give it a template to work with Okay so that's just a very small example but I just want to show you this is what's possible now keep in mind I do not recommend at this point giving it multiple layers of processes okay so for example if we go back to the main one here you'll see a lot of these are singular type of tasks okay like kind of very simple but even something as simple as just do doing a you know let's say a a batch report here you can see that there's literally eight and actually this is wrong but there's seven steps here to run this okay seven steps just to create a batch rankability report okay that's a lot of steps so just imagine if you had to do something more complex right and I've already tested more complex type of procedures and it does not work very well okay as soon as you start adding multiple layers things start to really break down so for example like if you try to have it create content for you with chat gbt it can log into chat gbt and like run prompts for you but I've I've haven't seen it do very well with that quite yet um but I do think that's coming very soon I think it's coming very very soon uh but for now I would I would treat this more as like these really simple tasks so like even creating an SEO campaign folder in Google Drive Right very simple task but I can have it log into Google create that campaign folder um and it just does that for me and this is stuff like once again yes you could do this on your own and you could probably do it faster at this point but I can tell you in the future you will not be faster this this will be fast it will be like the speed will be unbelievable at some point right now we're very early but just don't look at where it is today look at where it's going to be and I can tell you right now this is this is crazy crazy stuff so start playing around with this if you can if it's available for you but the point is to make this most effective there's only a few things you have to do number one keep it very simple don't give it really complex tasks or like multi-layer tasks uh number two make sure you're very detailed with their Sops and then number three make sure that you use visual Sops as well okay because it's going to it's going to obviously read the text and kind of follow in that regard but you can see here like for this one I have a lot of visual text or visual examples which I'll be showing you the other the other type of agent you can use here with this but give it give it the steps and give it visual demonstration okay so this is for the operator play around with this now what I want to do is I want to show you deep research okay this is another agent that they released recently and this is available to pretty much everyone I believe okay so a quick word from the sponsor of this video search intelligence so you can go to digital. PR but basically what they're going to allow you to do and we talked a lot about automation today um and one of the ways you can autom your business and scale your businesses to not do some of the work that you know maybe you're not an expert in and so when you use a company like search intelligence they're going to go and do digital PR for you to get the most powerful backlinks and so going forward when it comes to SEO content is it's starting to feel like a commodity and so how does Google and these other large language models how are they going to differentiate between websites and at the end of the day Google and these other platforms have not figured out a way to get away from backlinks backlinks continue to be the number one variable because they're pretty hard to manipulate like you either have to make significant Investments like you know in into your link building or you have to do a significant amount of work to get those links and so you can use a service like digital. PR though to get you very very powerful links and this will help you grow your website Authority and ultimately build that trust um and ultimately help you differentiate from the competitors because it's not just a game of content it's also a game of user experience and Authority that you're building off of your website via link building so highly recommend using them just go to digital. PR to learn more okay so the next huge development that's going on right now with these agents is deep research okay and so this is actually this one's much more subtle but man it is crazy what we can do now and uh man once again just eliminating so much busy work and so if you've been doing SEO for a long time you've been doing link building for a long time you know there's just a ton of busy work to do and I I don't believe we're going to need to be doing it very much longer okay so here's an example so what you can do is you can go ahead and play with basically any of these models once again I have I have the premium account with chat gbt so these may not be showing up but eventually they probably will but even in GPT 40 you can see deep research okay so you just click on this little button and then you can use this deep research function which is essentially what it does is it's going to it's going to crawl uh bing it's going to crawl web websites in general and then it's going to give you a ton of research on any topic that you're interested in feed it a keyword phrase and then what it did is it researched this one topic about do keywords still matter so what I have now is in my content I can reference these different citations right I can talk about my opinion about this topic then I can look at the sources and then I can create a very comprehensive you know answer to this question and so what this does it basically does all your SEO content research for you so you don't even need to even open up Google you don't even open up Bing whatever you're using because it it literally gives you everything and then from here you can build out a really really comprehensive piece of content so while the content side of this is amazing and there's just so much opportunity to do like insane research for all of your topics but the other way we can use actually on the link building front and I I haven't seen anyone talk about this yet but man this is going to save so much time so for example what I did here is I used it to do ation link building for me so to do that prospecting and so what I did is I uploaded this sop which I all these Sops are available in Goa Academy but this is the type of sop that you need so obviously you know making sure that it's very detailed and showing the visuals and then uploading it so now it has something to work with then from there you're going to give it the project and within about 9 minutes you can see how many opportunities they gave me right away and very organized and I fact checked these they're all legitimate um and I felt like it didn't give me enough so I had to do even more okay so and I did another 20 and following the criteria took about 19 minutes so that was a total of uh about about 30 minutes or so to do this work and you can see here that it completed it very very well and now we're left with some solid opportunities to sponsor some programs but the point is it did that really heavy lifting for doing prospecting okay and once again this is very early so this is not going to be perfect by any means but just look at the potential imagine if you never had to do link prospecting again and take this up another notch okay imagine if you didn't have to actually do the Outreach either that's going to happen so right now we're going to be able to well you know into the future I should say we're going to be able to do the link prospecting with the agent then we're going to be able to do the Outreach with the agent as well okay so another example here this is for list post link building just to give you another idea and basically I in this one I gave it a little more uh steps to follow and I told it to get me contact information as well so you can see this is for uh finding lists of like the best content optimization tools and you can see it gave me a bunch of Link opportunities along with specific emails in some cases and sometimes just the contact form but regardless they're so like this is to me is just mindblowing and this means now I can go out and reach out to these specific websites uh and request request a link right and so right now there's still going to be a lot of human intervention here but like I mentioned this is definitely going to it's going to evolve to a point where the agent can do the prospecting the agent can develop the Outreach strategy and the agent can actually do the Outreach okay so that would mean that basically your whole link building process could be fully automated uh at some point right and plus the agent can also see how the Outreach is performing and and adjust its strategy and you basically are just operating as the head of all of this and I'll be talking about what that looks like right now so like I said I don't want to get too futuristic about this but this is the reality of this is things are moving very very fast and I think right now is a time to really figure this stuff out because I think this is more of what the future is going to look like and I think there's going to be a lot of companies that uh don't have a lot of humans I just don't I don't see a situation where there's going to be a lot of huge teams anymore I think that was kind of cool you know for a while there as like oh you know if your company has a lot of a lot of employees that implies that you're successful I don't actually think that's going to be the case anymore I think what matters is the the businesses that are going to survive in this new world are the ones that are going to have the most leverage and are going to be able to do things much more effectively and efficiently using the technology at our disposal these are just tools right the agents are tools the large language models are tools and if you're not using the best tools to do work then you're probably going to lose long term because other people are so the point is though this is what I think is is likely to happen is you're going to have a human kind of at the head of this and there might be you know a human for each of these models maybe this is a you know SEO agent SL llarge language model Focus this one's more about let's say Facebook ads and this one's more about let's say sales Outreach okay so each of these would be kind of its own divisions and maybe you have a human operating in each of these silos and then obviously working with each other but you see that how this is changing and the truth is the vision is something right now that uh cannot be replaced right the human has to lay out the vision has to figure out the goals has to know what problems they want to solve these are just tools that help us do that they're not they're not doing these things on their own yet at least okay strategy you know this is an area where I I want to say humans can only do it but the truth is at some point I would imagine the AI can develop pretty significantly good strategy based on all the information that they have so this is one of those questionable ones systems once again you know you probably humans are really going to need to be involved in that to make sure that it's working really well and uh you know using quality assurance and all that good stuff to make sure that it's fully functional but the truth is to build the initial system you probably can use AI to do that for you and then the human can come in and refine it and optimize it and test it uh and then lastly agent management that's going to be a big role is just managing these agents to ensure that they're doing the work well you're going to need to train the agents as I showed earlier with operator uh and they're going to make mistakes just like humans so there's going to be continual work so I do think you know we're we're entering a a it's really I hate to say this is so like corny and generic but it it really is unprecedented times I mean this is just crazy that they we actually have Bots doing a lot of work now um and it's only going to get more intense in this way and so if you basically to survive kind of in this new world uh you're really going to have to focus on mastering these agents making them do the work for you the more work they can do for you the more you can focus on the higher impact stuff that's going to make a big difference in your business so for example identifying those things that the agents can't do what are those things that they can't do well number one in the context of my business they can't record my YouTube videos yet right they can't do that they they're not me so they can't record my YouTube videos so that's an advantage that I have number two they can't go on coaching calls with humans right like as far at least right now maybe with deep fakes they might be able to but at least in a practical environment no one can replace you know a human- to human interaction and so those are that detail is going to be really important going forward is like building relationships with your audience and building relationships with your your customers and your employees like that's going to be the glue that holds us together as far as doing a lot of the more technical work I mean it's going to be hard to be an agent that works 24/7 doesn't complain doesn't want vacation um and doesn't really want to do anything except do the work that we tell to do so that's going to be hard for a human to compete against I don't know how that will happen um but as far as laying out the vision and and and ultimately trying to build a business that solves problems and is helping humans uh that's still going to be human Le here uh for the time being so but take advantage of this technology like start playing around with it uh and you will start to see when you start to it's like you know once you open Pandora's Box there's no going back and when you see the capability yes it's early yes it's not great yes it's um it's not incredibly effective yet and it will make a lot of mistakes but if you see where it's going to be like imagine version 10 then you'll start to see the opportunity
