Summary
- I understand that generating sales in the agency world can be hard, but I believe the real challenge is customer churn.
- Most agencies in SEO or paid spaces manage to keep a customer for just one or two years, and this limits growth.
- If you can keep a client for 5 years, your business will experience substantial growth. Keeping clients for 8 years is even better.
- In an Enterprise agency, aim for a churn rate of less than 10%. This means keeping customers for more than 10 years, which significantly boosts business success.
- The hardest part is learning how to keep a customer. The key is to offer multiple services.
- If a customer pays for just SEO, churn will likely be high. However, if they pay for SEO, paid advertising, email marketing, and conversion optimization, they will rely more on you and stay longer.
Video
How To Take Action
I suggest reducing customer churn by offering a variety of services. Start with your current clients. If they are only using one service, see if they might need help in other areas, like paid advertising or email marketing. This will help them rely on you more and stick around longer.
Try to set a goal for keeping your clients for at least five years. This can greatly grow your business. If you manage to retain them for 8-10 years, you're really setting yourself up for success. To do this, focus on understanding their business needs deeply and offer tailored services that benefit them.
Keep an eye on your churn rate. Try to keep it below 10%. One way to achieve this is by regularly checking in with clients. Ask for feedback and make sure they are happy with your services. When you build strong relationships, clients will want to stay because they trust you.
Also, structuring your services into packages could help. For instance, bundle SEO with other services like conversion optimization. This not only adds value but also shows clients the full range of what you can do for them.
Remember, caring for your clients by offering diverse, helpful services, and regularly checking in can make a big difference in how long they stay with you.
Full Transcript
most people think they struggle with sales which it is hard to generate sales in the agency world I agree with them on that but the real reason their agencies don't scale is churn if you look at most agencies in the SEO or paid space they're lucky to keep a customer for one or two years if you keep a client for 5 years what happens to your business keep them for S years what happens to your business in an Enterprise agency where Enterprise your goal should be churn of less than 10% which means you're keeping customers for more than 10 years it adds up really fast if you can keep customers for longer that's the hardest part people don't know how to keep a customer so if someone pays you just for SEO your turn is going to be high if someone pays you for SEO and paid advertising and email marketing and conversion optimization they're more relying on you they're going to stay longer
