The Future of SEO

Summary

• Google started using AI overviews for about 7% of search results, mostly for informational keywords.
• Almost 37% of Google searches end without clicking on any search results, and this will likely increase due to AI overviews.
• Chatbots like ChatGPT and Perplexity are getting more popular.
• Despite these changes, SEO is still effective, but it requires adapting strategies.

Wiki Wayne’s Recommendations:

1. Optimize for Conversions:
   • Ensure your website is designed to convert visitors into leads.
   • Make phone numbers clickable, especially for mobile users.
   • Remove social media icons from crucial areas to avoid distractions.
   • Highlight your calls-to-action (CTAs) clearly with contrasting colors.
   • Use tools like Mouse flow and Google Analytics to understand user interactions.
2. Reverse SEO Strategy:
   • Start with your branded keywords and own the first page for these queries.
   • Use tools like SEMrush to identify branded keyword opportunities.
   • Only move to non-branded keywords after dominating your branded ones.
   • Focus on highly relevant keywords related directly to what you sell.
3. Create Content for Organic Discovery:

• Prioritize Google but also optimize for platforms like YouTube, LinkedIn, etc.
• Use NLP technology to create highly relevant content.
• Optimize content for YouTube by matching relevant keywords to scripts.
• Strive to appear in multiple search result areas for broader visibility.

4. Train Large Language Models:
   • Dominate Google SERPs to indirectly train large language models with your content.
   • The more visible and positive content about your brand, the better the models will represent it.
5. Intelligent Link Building:
   • A strong backlink profile is crucial for higher rankings.
   • Consider outsourcing link building to services like Search Intelligence for high-quality backlinks.
   • Analyze top pages attracting the most backlinks and apply those strategies to your industry.
   • Quality over quantity: Focus on obtaining links from authoritative and relevant websites.

Video

How To Take Action

I would suggest implementing these strategies to help your small business, entrepreneurial venture, or personal growth journey in a low-cost and high-impact way:

1. Prioritize Conversions on Your Website:

• Make sure your website is easy to use on mobile devices.
• Clickable phone numbers are a must for mobile users to quickly contact you.
• Remove social media icons from important pages to keep visitors focused.
• Use contrasting colors for your calls-to-action to make them stand out.
• Use tools like Mouse Flow and Google Analytics to see how people interact with your site.

2. Reverse SEO Strategy:

• Focus first on ranking for your branded keywords (like your business name).
• Use tools like SEMrush to find these keywords and ensure you dominate them.
• Only move on to non-branded keywords after securing a strong presence for your brand-specific searches.

3. Create Content for Organic Discovery:

• Optimize content for multiple platforms, not just Google. Think about YouTube, LinkedIn, and even lesser-known ones.
• Use Natural Language Processing (NLP) tools to create highly relevant content. These tools can help your content be more easily discoverable both in search engines and on platforms like YouTube.
• Aim to appear in videos, articles, and other content forms that can rank on Google and other search engines.

4. Train Large Language Models:

• Get as much positive content about your brand out there as possible to influence AI models like ChatGPT.
• The more positive and accurate content about your brand that exists, the better these AI models will be able to recommend and talk about your business.

5. Intelligent Link Building:

• Focus on building a strong backlink profile. Quality links from respected sites can greatly improve your search rankings.
• Consider outsourcing this task to services specializing in high-quality backlinks.
• Look at successful content in your industry to understand what types of pages attract backlinks. Often, data-driven content performs well and gets a lot of links.

By following these steps, you’ll position yourself to adapt to the current trends in SEO and digital discovery, gaining more organic traffic and visibility with minimal cost and effort.

Quotes by Wiki Wayne

“Google has begun rolling out AI overviews for about 7% of search results”

– Wiki Wayne

“Almost 37% of Google searches end without clicking on any Google search results”

– Wiki Wayne

“Chat Bots like chat gbt and perplexity are getting better”

– Wiki Wayne

“Google still owns over 90% of the search market share”

– Wiki Wayne

“Before you even think about doing SEO the first thing you have to do is you have to optimize your website for conversions”

– Wiki Wayne