Summary
I believe mindset is crucial for growth in any area of life. Our thoughts turn into actions, which shape reality. Paying attention to blind spots—areas we don’t know we don’t know—can unlock personal transformation.
Understanding that ancient fears, like the fear of rejection, still influence us today helps me see they aren’t always relevant. Our reaction to social rejection today is tied to survival instincts from the past. I realize that most social fears are not as dangerous as our instincts suggest.
Everyday, our brains are constantly judging and analyzing due to ingrained survival instincts. The challenge is recognizing these reactions and understanding they don't always serve us in modern life. I'm working on becoming more aware of this.
I recommend practicing self-awareness by acknowledging that self-limiting beliefs often stem from imagined fears. Instead of labeling myself with fixed terms like “lazy” or “procrastinator,” I remind myself these are temporary states, not permanent traits.
Real transformation requires letting go of past baggage. Instead of just trying to change habits, I aim to alter my identity by adopting the mindset of those I admire. This involves understanding and overcoming my fears.
Pain, while uncomfortable, often leads to transformation. Discomfort forces introspection and growth, motivating us to act. I ask myself: What discomforts am I facing and how can I use them to fuel my growth?
There’s a significant distinction between change and transformation. Change is incremental and external, like adopting a new workout routine. Transformation, however, is about fundamentally shifting internal identity, such as becoming a disciplined person.
Adopting an entrepreneurial identity means shifting from being a worker to thinking and acting like an owner. This involves resilience and adaptability, recognizing failures as steps towards growth.
Modern entrepreneurship, especially online, doesn't require significant upfront investment like traditional businesses. I explore online options because they offer freedom without needing large investments in inventory or physical locations.
I ensure to stay open to new opportunities and trends in entrepreneurship. It’s essential to remain adaptable and pivot when necessary to succeed in the ever-changing landscape of online business.
Consistency is key. For example, consistently creating content can lead to growth and success, as proven by successful content creators who have persisted for years before seeing significant traction.
Building a successful entrepreneurial identity involves navigating past personal limits, continuously learning, and making informed decisions about business strategies. I focus on learning from past failures and planning for future successes.
- Effective entrepreneurs often reject unwarranted obligations and focus on what truly aligns with their goals. I practice saying “no” to distractions that don’t serve my long-term objectives, focusing instead on my personal and business growth.
Video
How To Take Action
Here’s what you can do to become a successful entrepreneur or grow personally without spending too much money or time:
Look Inside
Start by checking your mindset. Recognize that your thoughts lead to actions, which shape your life. Think about the blind spots—what you don't know you don't know—and try to discover them. This will help you grow.
Face Your Fears
Understand that most fears, especially social ones, are old and unnecessary today. Challenge them and stop letting fear of rejection or judgment hold you back.
Be Self-Aware
Watch out for self-limiting beliefs like "I’m lazy." Remind yourself these are temporary feelings, not who you are. Use language carefully to describe yourself—don't box yourself in with negative labels.
Handle Past Baggage
Identify things from the past you need to let go of and take steps to do so. This might mean apologizing to someone or moving beyond old grudges. This will help you move forward with less weight holding you back.
Embrace Discomfort
Growth often comes from tough times. Use discomfort as a chance to change and grow. If something is bothering you, look at it as an opportunity to drive change.
Transform, Don’t Just Change
Instead of small changes, aim for a big transformation in your identity. Become the person you aim to be by adopting their mindset and actions.
Think Like an Entrepreneur
If you want to succeed online, be adaptable and open to trying new things. Modern entrepreneurship doesn’t require a lot of upfront investment. Explore online options and focus on building a profitable business, not just completing tasks.
Consistency and Learning
Keep creating content or working on your goals consistently. Learn from successful people and stay updated with market trends to adjust your strategy. Focus on long-term objectives and don’t get distracted by short-term setbacks.
Master the Art of Saying No
Stay focused on your goals by gently saying “no” to things that don’t serve your long-term success. Keep your priorities clear and stay committed to your growth.
Quotes by Author
"Mindset is really key to any type of really growth in life"
"Thoughts become actions they become reality"
"A transformation is a fundamental lasting internal shift in your identity"
"Become a clean slate and step into a new identity"
"Comfort is the enemy"
Full Transcript
if you're looking to make six and seven figures online this video is for you so this is a live course that was in my live streaming platform called income lab so inside of income lab we have three live classes a week on any topic from like YouTube to blogging Pinterest LinkedIn making money getting to 10K a month online basically so I did a course called the seven figure entrepreneur mindset which was a course over four weeks it just wrapped up this is taking some of the best stuff and kind of condensing it for YouTube so we cover a lot it gets really personal week one is the foundation of our mind week two is killing self-limiting beliefs week three is transformation and then week four is creating this new entrepreneurial identity and scaling to 10K and even 100K a month in building a business if you're interested in joining income lab itself click the link in the description below you'll get access to our new live streaming platform with live classes for me three live classes every single week you can ask questions to me in a live setting with q&as and Stuff Plus all of our old hundreds of hours of course content in there so it's really cool make sure to check it out enjoy the video and I will talk to you soon mindset is really key to any type of really growth in life whether it's business growth or different goals you're hitting family goals fitness goals whatever it is we need to have it all starts with the Mind Right thoughts become actions they become reality and it's really important we'll get into it so really the whole goal of this is to really find blind spots just maybe some mindset things that you never thought of before you didn't realize and it's kind of hard like what is is a blind spot well it's something that you don't know that you don't know so for example there are things that you know let's say that you're really into baseball and you know all the baseball stats okay that's something you know then there's things that you know that you don't know so you know that you don't know it like uh you know jeopardy comes on and it's like 18th century literature or you know 17th century art it's like okay I know some stuff but I don't know that the blind spot is things you don't know you don't even know so it's things that maybe you've never even thought of you've never realized about yourself and you wouldn't even know what they are to begin with and this is kind of where transformation can occur this is where true possibilities in your life come from discovering things about yourself that you didn't know when we think about how our minds operate you think about anything we are always always always actively analyzing and listening to every situation so we walk in a room and these things that are like we're finding we're figuring out subconscious things here things we don't even notice so a lot of this stuff's just hardwired into our brains so if we walk into a restaurant we kind of gaze around we look at the room right or if we walk into let's say it's your first day at a new job you walk into the office you look around and you instantly it's kind of like fight ORF flight mode you start analyzing things you start looking at different people you might judge somebody based on what they look like before ever meeting them right it happens all the time judge that person maybe that person's this way or that way let me analyze this let me look for these things so I can defend myself from what might come let me choose you know choose what's right what's wrong what's black what's white what's up what's down that's just how our brains work and it's almost like we we have these ancient cavan cave woman brains that were created you know and started and haven't changed much in thousands of years but they're more tailored to you know past society when you think about social fears that we have like social rejection right all these things analyzing judging looking good not looking bad it's all based on fear it's based on the fear of being found out the fear of not fitting in the fear of not being good enough and because when you have like let's just say you're at office and you talk to somebody and they reject you in some possible way you say Hey you know make a joke or something and no one likes it you have you have that gut feeling like oh that sucked right and it's like a physical reaction to a social problem now in ancient caveman times cavewoman times that social interaction would have actually potentially those things could have banished you from the tribe right social things were real we had to judge people we had to analyze people because if we don't they could come they could take our food they could take our land they could pillage the entire Village the the place we lived right so there's real the fear was real and it had real consequences the fears today that we have are somewhat not unreal right if you make a joke and people don't like it you get a gut reaction you feel feel like crap but really what's the difference who cares right like we have these ancient fears and feelings based on the human mind that we have we have an imperfect mind that is based on millions of years of evolution whatever you believe in uh to get us to this point and we have to know that these aren't always these aren't like shortcomings to feel bad about we just have to understand the reality of our situation day one how does the human mind operate what are the things that we do well we always judge we always actively think that voice is always going in our head so some people you know Buddhist monks they look for enlightenment right they don't talk for set like two three weeks they go to these monasteries and they go on silent meditation Retreats and all of that to become one with the universe and not speaking all of that and there's something to be said about that as an extreme as an example that the human mind is always operating I've I've heard it like uh like uh blood pumps through your heart much like thoughts pump through your head you can't necessarily just turn them off and the thoughts that pop in your head often aren't aren't you they're not your highest self right they're just kind of like random things that pop into your mind could be a negative thing could be something that happened in the past could be something from a social situation it's just always thinking oh I got to do this tomorrow I got to go to the grocery store I have to do these certain things I have to do and it just keeps going and it's called an always listening always active mind now it made sense to judge to analyze to choose what's right or wrong in the past because it was life or death but today we live in these fast-paced Modern Times And I heard that the human mind if we're talking about the mind we're only really um wired to have like five to 10 context Conta context changes a day meaning I go from the house to outdoors I go from this place to that place I sit down I read a book these are all context situational changes but now with a smartphone we can scroll through Tik Tok or Instagram reals or YouTube shorts and we are going after hundreds and hundreds and hundreds of context changes to our mind that is just looking for that instant gratification so there's a lot of negative things right that happen in modern society because our mind is is wired to caveman times it's wired to a slow paced tribal family oriented fear social fears based on needing to fit in needing to look good needing to not look bad why is why do we have all those things why don't birds have those right why do we feel that need to fit in to look good to not look bad because they required and were needed for our survival thousands of years ago in those days right so we still have that the brain is the same it doesn't just change over the course of a couple thousand years we're still the exact same as we were back then so we have we have to just realize that these are hardwired into our brain into our Machinery the way that we operate and it's quite interesting the whole the concept of meaning the concept of meaning right what does that mean what is the meaning of life right well meaning is derived it's subconsciously derived for the individual so for example this isn't me but I'm just saying a simple example is like you are uh 10 years old you go to the baseball game you have a big baseball game and your dad doesn't show up right you attach meaning to it my dad doesn't care about me I'm not good enough he doesn't love me I'm not worthy of it he doesn't care and it's just this huge amount of meaning from this single action that took place in the world the meaning becomes more powerful than what actually happened and now it's a year later and that little kid's still thinking about all that meaning of that event now the father on the other hand could have been very busy with two jobs right trying to support the family he loves his family but his boss is an [ __ ] and told him to work late and he's kind of scared of the boss because he wants to fit in at work because something that happened to him 10 years ago that makes him overcompensate it's a whole world of meaning that we live in we live in a world of meaning that's literally all there is on Earth humans communicating with other human beings now all this stuff is really important this foundational stuff because when you think about it all the there ever is is people talking to people yes if we think of the physical Universe there's atoms in our body there's the Earth there's the solar system galaxies Universe all of it but for us we live in this world of meaning and communication if we were just sitting here silently you know and you never spoke to another human being what is there there's trees there's animals there's nature there's all the elements but there is no meaning there's nothing right and what's interesting is we live in this world of meaning where no two stories are exactly the same so if somebody could say something to you and you interpret it differently based on your past experiences your life your knowledge everything you've experienced up to that point that person saying that thing to you whatever it is it's going out of their vocal cords into your ears them from there they're giving it based on their experience their life everything they know the meaning that they are giving to you could mean nothing like what you are interpreting it as it's literally sound waves means nothing but we put all this meaning to it so we have to realize that later in this course we're going to be like language is power language is the most powerful thing that there is all the world leaders in history needed to convince people of something they did it through language they didn't do it just through weapons right they did it through language now what's interesting about meaning is it does not exist there is no such thing as meaning it doesn't doesn't exist in the physical Universe if you're with your friend and he says something to you and you say something back it doesn't mean anything like we don't even know why we're existing on this earth right some people are religious some people are not but it's like we just don't know and when you think about the physical universe and again the planets the atoms I'm getting deep here just bear with me I hope you're enjoying some of this the atoms the universe the sound waves all of it the it's just vibrating frequencies of electrons protons neutrons carbon helium hydrogen all of these things moving and evolving and adapting based on random random mutations and and expanding and hitting each other and doing all of these things and the fact that we derive so much of our life and so much of our thoughts to what other people have said to us or what we have said to them in these past social situations is crazy when you think about it because is no meaning I'm not saying there's no meaning to life but the grand truth is there's no meaning like meaning isn't a physical reality especially once it's already passed right the past does not exist time goes on and on and on and on and on and like this happened and this happened and this happened but that snap I did three seconds ago no longer is real right so we have to kind of start thinking in different ways if we're going to start optimizing our mind towards success we have to realize the current state of our brain the current state of how we think every single human interaction the whole world arises in language the whole world arises in meaning that we create in the entire if you fall back to its most basic basic root of human identity it's trying to look good and not look bad because we don't feel good enough and we just want to be accepted by people that's like the entire human beings in a nutshell right monkeys have a lot of these things too because they're social like us but like human beings it's us in a nutshell one thing we have to do and this is where personal development works better than Zoom or something over the Internet is that action is all that there is so the following weeks we're going to talk about are you living on the sidelines of your own life or are you actually on the court of your own life are you actually taking action or are you in your head are you thinking about things all the time planning plotting worrying or are you actually just not thinking and doing because life is all about action and taking action because like I saw this in many different seminars and things like there's people that have a 20-year Grudge with one of their parents and all it takes is one phone call and an apology to clear to clear it think about that are there any people in your life that if you called them you would feel better right this is about over the next four weeks it's about becoming basically a clean slate like there's a wall behind you that blocks your past that you can so you can forge ahead because the more baggage we hold on to the more negative habits the more negative thoughts that we have all of these things can drag us down when it comes to entrepreneurship forging ahead without worrying about that stuff so think about it can you is there somebody you could call that if you talked to them and cleared something up you would feel a little bit of a weight you know lift from your shoulders I had one and it's like me saying this to you is not going to make you take action it's not strong enough of a message like if we were in person all of us in a room and I said right now you were going to call like make the list write it down and I'm going to say you're going to [ __ ] you're going to call that person and you're going to clear it then it's a little easier now it's it's easier just to kind of stay safe and not do that especially on like a zoom type of setting online but I even did it like I was thinking like you know there was like a college buddy who I was fell completely out of touch with we were good friends and you know I was thinking about I thought about it I thought I was like I'm just going to call him so I gave him a call one day and I was like hey man sorry we kind of lost touch I think about you sometimes I hope everything's going well now did that like lift my shoulder to an unbelievable level where I'm like taking over the world no but it was just a little bit feeling a little bit better and that is what it's about it's about making those types of taking those types of [Applause] actions so right now we are stuck with brains the way they are and there's reasons that there's anxiety and stress and fight ORF flight instincts and these old things because we are the top of the food chain now but we still have ancient hardwired Machinery so the the quicker we figure that out the better and we have to realize that self-limiting beliefs are based on imaginary fears that's what they are so when you think about a certain situation and something you're scared of like I can't be successful in an online business because I never have or I can't because people on Facebook I'm going to post something and they're going to judge me for it or you know I'm not GNA lose weight because I haven't done it before and I'm just a lazy person it's the way that we talk about ourselves that is self-limiting beliefs so first thing is you are not what you believe you are so if you say I am lazy you know I am a procrastinator I am this it's such strong language like we talked about language is kind of at the root of a lot of this stuff and when you talk about yourself that way and you say I am am is like an unchanging impenetrable thing that can never be changed so you say I am a procrastinator then you believe that you are and then your actions start to become more procrastinating e because you believe that you are instead there's it's all and it's all based in language so you say like right now I'm a procrastinator well that's you know you're still saying I am a lot of people would say I Ur as a procrastinator it doesn't really make sense to talk that way but like that's exactly what it is I'm occurring right now as a procrastinator doesn't mean you are it doesn't mean your highest self and the best version of yourself is a procrastinator so for a lot of it is self self talk realizing that you can change and you can become something different it just requires you to first stop talking to yourself like you're unchanging and the always the way you are because that's not the case so and there's a payoff to this as we discovered there's a cycle a negativity cycle that's a payoff oh I'm a procrastinator so I'm always a procrastinator and I'm going to do my remember in college I'll do that paper 10 page paper the night before it's due and I'll make I'll make the double you know for 14.5 Point font and I'm going to make it double lined and I'm going to add this and I remember at one point I made the periods a 15o font just to get that little extra section down there that makes it a little bit longer but um it's there's a cycle and a payoff so if you're a victim and I truly believe that there's too many people that think they're victims in society today if you can just pull yourself up and realize that we're all alive we all have a certain amount of time on this earth and the longer that you think that you're a victim the less likely you are to succeed but there is this cycle of payoff so it's kind of useful to say oh you know I'm just kind of lazy I'm not going to eat healthy and I'm not going to work out today I'm just I'm just a lazy C person it's easier right oh if I could only do this thing if I could only find success I'm just a procrastinator though so I can't it's easy to stay into that victimhood mentality because you're like I've always been this way so I'm always going to keep being this way and it's really easy there's kind of a payoff in that and that you don't have to feel bad about yourself because you're I'm just lazy I I would succeed but I'm just lazy I would have this million dooll business but I'm a procrastinator or something like that right it's like there's a payoff and then it it makes sense of the world that's what we're trying to do it makes sense when you say that it's not that you could change and you could do something different I'm too scared to go on YouTube I only want to write my blog posts I Only Wanna I'm only want to write these articles I can't go do social media or YouTube or something I'm just not going to do it so it's a fixed way of being that keeps us safe and comfortable but it eliminates a lot of growth because we don't want to be uncomfortable and comfort is what we all strive for like I said before if if Comfort was the goal then we would just all sit on a couch watching TV and eating pizza every day and that would bring a lot of health and mental Clarity and positivity and it doesn't we know that a lot of people I think talk to my littlest brother about this it's like if you're just sitting at at home all day eating pizza and watching TV and rumaging around and looking at social media like that is a good break if it's the weekend maybe but if you do that for too long you will be depressed 100% of the time so number one self-limiting beliefs occur through language and they occur because we have a fixed way of being that has a payoff and it makes us feel better about ourselves to stay comfortable again as I discussed we're limited and self-limited by a lot of things so Society societal Norm so it's more like it's not so much Society dictates that you should be a certain way like you should go to college so that Society is telling you that well it's not it's usually like people that you want to impress or not make feel bad so like when I went to college it was because I wanted my parents to I wanted to look good to them you I wanted to do good for somebody else or if you're trying to do good at work to get a promotion you could be trying to look good for your boss you could trying to be make more money to look good to your house there's all these things that just we want to look good we want to feel good and it just leads us to be very to sometimes do good things but it can lead to a lot of complacency as well and again a lot of people like we discussed last week it's like we are our own worst critics a lot of the time where I can forgive others I can get past it but I just can't forgive myself or like I know I'm this way and it's just too harsh of self- judgment I always say look at yourself like you were five or six year old back then and how would you talk to yourself would you say the same thing probably not so how do we break through fearlessly well we have to become a clean slate meaning there's no baggage of the past there's no oh my life sucks and I'm not living up to my expectations with myself it's just momentum so we want to build momentum we have to realize a couple different things number one the past and the future do not exist and a lot of the times we are living in that so I most fears that we have are imagined fears and I had a ton of them I still have them they don't always go away but when you think about that new thing that you want to do if it's an online business and you're like I need to start posting on YouTube or I need to do something different or I need to send that email or anything the future paralyzes us because we think about what could happen what could go wrong and we also try to control like we discussed last week we're kind of control freaks if we can only do everything perfectly the website looks perfect the message is perfect and I just if I just make everything perfect before I take action then I can't be harmed when it doesn't go my way right we're eliminating the the odds of things going wrong when we try to do perfectionism and I realize that as a perfectionist perfectionism actually for me it kind of stems from that fear that if I'm not perfect I'm not good enough I'm not going to look good I'm going to be found out so a lot of us say well I'm going to start a blog and I'm going to do that and I'm going to be successful with that but I'm not open to anything else about building a brand for myself right I'm not interested in doing social media or I'm not interested in doing that it's because it's kind of the fear of the unknown a little bit we're not sure what we don't know about it and it's a big fear of what we're going to look like are other people going to judge us because if you think about it the world is just other people that's all there is if there was a YouTube channel let's just say it's like I Am Legend Will Smith there's no one on earth then would you have the fear of putting something out on YouTube probably not cuz you wouldn't care cuz no one would watch it so it's this idea of being judged and being seen for our true selves that is the fear so if we just all fall in line and act like everybody else on social media and say the same things and act the same way then we'll blend in but guess what it's it's good to blend in when you're like a kid because you're not going to be made fun of you you kids just want to fit in but when you're an adult and you don't speak your mind and you just blend in and you just go with it and then you pass away eventually who's going to remember who you were no one will even know who you were those going of think she went along with everything he just kind of went along with stuff and then he looked good he never embarrassed himself but that's it and it's kind of sad so again a lot of it is thinking the future playing this tape out in our head like if you have something big coming up let's say you have a speech coming up and you have to give a speech to like a 100 people at work well if people have fear of public speaking then it's kind of paralyzing you're think to yourself oh my gosh like I have to you're kind of playing it through in your head and what if I mess up what if I do this what if I do that so you're overpreparing you're perfecting the speech and kind of going over it now now there's a certainly a a good element of fear because it actually uh makes us take action sometimes in the face of fear like if you know have a speech coming up you're going to perfect the speech practice it in front of the mirror a few times so that you are less fearful when you give the speech but that if you take that same analogy and you kind of think about everyday life life and the actions that you don't take on a daily basis it's the same idea we're thinking things are going to happen a certain way because a future fear an imaginary future fear is really just something that protects us it keeps us comfortable and it keeps us from inaction because in action is the safest thing you can do if I wanted to just stay inside all day and never work on a business never exercise I would just sit then I guarantee I would not be made fun of rejected i' not get into any conflicts or anything like that however it's not a good way to live your life it's not a empowering way to live your life you're not living up to your full potential I want to talk about change versus transformation because there's a couple different distinctions here and it's kind of just getting your wrapping your head around the difference so when I think of change I think of like incremental change right a habit like I'm going to try to work out 3 days a week or I'm going to eat this instead of that A change is kind of an incremental difference you're going from A to B and it's kind of right here you're changing a transformation is something completely different where you're becoming someone completely new so A change is basically an incremental adjustment in your behavior mindset action it's kind of external it's situational it can just come and go it's formed by habits and things like that but a transformation is a fundamental lasting internal shift in your identity or perspective that impacts all areas of your life so I'm more for transformation because everyone teaches like change like the power of good habits and trying one little thing to maybe I'll make a little bit more money but we have to really transform our identity knowing that we talked about a lot of that negative selft talk I have never succeeded in an online business yet so that means I'm not going to or um if I only spent a couple more hours a week on this thing it's going to work it's like no we have to really change but not change right we have to transform we have to become something completely different so change can alter actions change like change Alters the actions that you take but transformation Alters your identity fundamentally so adopting a new routine is a change becoming a disciplined person is a transformation so instead of saying I'm going to get up on Monday and do this work what if you were just you just transformed into a disciplined non procrastinating person so it's an internal Shift versus an external shift it's also temporary versus permanent so for example repainting a wall is a change but transforming the entire structure is a transformation changes can be reactionary to for example you hit a deadline and it's like oh I me I met the deadline but a transformation is completely different they come from deeper internal realizations and often times what's interesting is in a weird way pain is actually the thing that creates transformation there's a reason to in week one we talked about some of the painful stuff right A lot of people have issues you know talking to members of their family or you have to really dig deep to understand how your mind operates and all the bad things that bad side of yourself that you need to tame needs to be figured out and often times pain is the catalyst so usually people don't change and transform if their life's going generally good you know think of an alcoholic if they're drinking every day but they're not really doing anything bad they're not driving around drugs they're just kind of like going with the flow they're not going to change the behavior it's a slow in incremental decline now pain however getting like a DUI or hurting somebody or getting into an argument or whatever it is usually is like you ask any alcoholic and if they never had that painful moment they probably never would have quit so pain often comes is a catalyst to real transformation because discomfort forces deeper introspection and growth pain creates growth in a weird way so if you're kind of comfortable in your job you're 9o5 and you're fine with it then it's and you're okay and you're comfortable you're not going to transform you're not going to you're not going to become a new person right everything's just kind of given to you and it's fine so most people that are entrepreneurs have some type type of failure in their life there has to be some type of epic failure or just feeling like they're not good enough because you have to a seven figureure entrepreneur has a chip on their shoulder not everybody has that some people are totally fine with just going to a nine-o-five job making $40 to $60,000 a year going home keeping work at work keeping family life and family and that's totally fine there's nothing wrong with that just know that you'll never make a million dollars doing that and again that's fine you don't have to make a million dollars to necessarily be happy we live in a consumerist culture that always wants more and more and more however if you truly want to build a business for yourself and become that seven figureure entrepreneur you have to be okay with discomfort because Comfort is the enemy Comfort is the thing that wants to keep you on a couch eating pizza and doing nothing with your day discomfort is the thing that actually brings transformation so what is it I want you to think about it right now what is it that's holding you back what is it that's painful to you what is it that's in your mind if you are going to meditate or you go for a walk outside or you go for a job or something like that what comes to the Forefront of your mind really think about that what negative things come to the Forefront of your mind oh I have to do this or um it's usually things that are somewhat painful because you're they're coming to the Forefront of your mind as a human being as we discussed that has a certain hard wirring in their brain we want to solve problems so we're always looking for problems to solve so what is that big problem is it that you want to get in shape is it physical is it that you want to make more money is it Financial there's usually something that is driving that to the Forefront of the brain when you're just thinking with your own thoughts so again thoughts are not you thoughts are it's kind of like your heart pumping blood right blood is a byproduct of your heart thoughts are a byproduct of your brain but it doesn't mean anything it's not you so we have to be able to tame those thoughts but usually a good way to figure out what the painful thought is or the problem that you need to solve right now is to sit quietly with yourself which a lot of people don't like to do and are distracted social media constantly consuming content culture um but if you sit with yourself that stuff bubbles to the surface now what you have to do is we're going to get into next the power of letting go but you have to be familiar with the concept of becoming a clean slate so stepping into a new identity is a transformation now you can't step into a new identity your your seven figure entrepreneurial identity if you're still holding on to baggage from the past like we talked about so I want you to think about that write down some things that are still baggage that are weighing you down that backpack that's just weighing you down in life and it weighs a lot and it's like you know what it's not really I can't become a new person if I'm still Clinging On to these things that are still bothering me so literally you just have a list of these are the top things that are bothering me and then you have to take action on those things if it's get in better shape you have you know that that's not going to go away unless you change your routine and here's the difference of change versus transformation if you say all right I want to lose 20 PBS that's a goal goal or I want to make x amount of money well let's just say Fitness one as an example I want to lose 20 pounds so what do I have to do well I'll just like um change my meals a little bit I'll eat less calories and then I'll work out three days a week that is change so you're changing your habit this is a good thing I'm not saying it's a bad thing you're changing your habits to change hopefully who you are however that's not it's external it's not internal external changes can fluctuate based on your level of motivation maybe it's like you know what it's it's a Thursday it's night time it's raining outside I'm not going to go for that jog right that wouldn't be transformation that would be making slight changes to maybe find success alternatively transformation is I'm becoming somebody new I'm going to watch that David goggin's video and that's who I'm going to be for the next 30 days then it's not a question of will I go work out it's I'm going to because that's who I'm becoming and it usually takes like two weeks to fully transform a solid amount of habits where you're becoming somebody new it's easy to fall back into the old routines especially if you're not perfectly doing it right so you want to emulate the people that you really look up to and you almost pretend you're them for like a week or two you have to transform you have to pretend you are completely somebody else what would they do it's like the kind what would Jesus do but it's like what would this person that I really look up to do then it's not a question of am I going to work out or not am I going to work on my business bus or not it's what would they do you do that you act like that truly act like that for one to two weeks and your habits will already have changed but you have to become a clean slate and step into a new identity you can't hold on to all these old habits routines beliefs and all of that to become that new person we have to think about it so what does entrepreneurship really mean well it's kind of a weird word and it's spelled weird to be honest I always struggle to spell it in the first place on entrepreneurship it's EU come on people that's just a little bit awkward but um entrepreneurship is not just like a business it's a transformation of who you are it's about shedding your old identity as a worker and embracing the mindset values and identity of an owner a lot of times entrepreneurs often Define themselves by the past experience of being an entrepreneur you know I failed a few times in the past setbacks mistakes those things happen but they don't have to Define who you are as an entrepreneur so we're going to focus on breaking free from that stepping into a new entrepreneurial identity what we want to think about is like man we're all here to make money we're all here to make money for a certain reason whether it's to do all of those things get retirement money retire faster go on vacation have time Freedom have a job all that stuff so when we look at it like what's an entrepreneur well entrepreneur is really in 2024 into 2025 it's really the path to uh have a job a way that you make money that is not always is just attached to your time it's a way to take your freedom back in a way because when you think about it like yes there's certain careers that can make you 500,000 600,000 700,000 maybe even a million dollars if you're a doctor at a private practice but that also requires four years of college four years of medical school four years of residency and then by the time you're like 30 years old you start with $200,000 in student loans and you're making that money now most people don't go down that route more power to the people that do I couldn't have done it I'm probably not even smart enough to do that to be honest but entrepreneurship today is the way the really the only way besides being a doctor or a lawyer sometimes even the lawyers now aren't all that well paid especially a junior lawyer might make $70,000 a year like right so you're a partner at a firm sure you can make hundreds of thousands of dollars but generally unless you're Morgan and Morgan in every single ad that you see you're not making millions of dollars a year now again taking a step back our goal isn't to just become a millionaire or something like that it's you know we want to build something first a solid foundation so we can get to 10,000 a month or so and take some time Freedom back but we have to think entrepreneurship is the path and It's tricky sometimes because it's there's a million different options when it comes to entrepreneurship you could start a franchise you could open a Taco Bell you could do a local business a tire shop a muffler shop uh an antique store a restaurant a bar I you know you know all these brick-and mortar businesses and that's been historically what people have done right in the history of America you look at people that moved here and lived in New York and there were stock trading and there was people that were developing potentially just brick and mortar businesses industry and things like that and then Westward Expansion and the gold rush and all of these things and now like literally it is all online right so that's the benefit of an online online entrepreneurship is that it doesn't take hiring a bunch of employees buying land or renting land renting a place having inventory all of those things so the question then becomes what do we actually do what path do we take because there's a lot of different options when it comes to entrepreneurship online there's e-commerce there's starting your own agency there's blogging there's YouTube there's uh finding influence on platforms like X or Instagram there's selling courses there's just a million different things so we have to know one what is working right now in this exact day right and and what how do we future proof our entrepreneurial J journey into the future because we can't get stuck in one way of being and that is what I find a lot of times with many of our students is that no one in this room but I'm just saying I see it a lot because I've taught this for many years now is that people are fixated on blogging as the thing that they the one thing they want to do right and it's like Google Google Google and things change and markets shift and we just want to be prepared for that and know what's the best thing to do right now and there's always Market shifts so with that said if you look at like the history of my entrepreneurial Journey For example just to take a quick look at that to there's a lot of failures I tried random stuff I wanted to start a Drop Shipping Store back in 2015 or 2016 I did everything I created the website I sync the inventory I did all that and then I realized oh you actually have to do marketing too I tried Facebook ads I tried Google shopping ads and it just didn't work and I quit because it was just so easy to quit and that's the problem with online business is when it's not attached to your identity and it's not part of your life it's just this project quitting is the easiest possible thing you can do because all you do is just ignore it and then it's done you don't have to think about it you don't have to worry about it and you're actually it's a defense mechanism because at that point you haven't failed you've just left you just quit you're like oh I'm not going to do it anymore it wasn't going to work anyways let me think of move on to the next thing right and that's typically what happens people get excited about starting an online business they get to this hill of excitement they join the community they join the course and then they realize okay they're doing it for weeks and then they fall what into what a lot of people call the pit of despair because they're like oh now I understand what it is it's harder than I thought I'm going to Pivot and try something different or it's just not for me this isn't working they get discouraged at this part before they actually make it so what works today is different than what works even like what's crazy is so there's certain things that haven't changed like Google's around YouTube's around YouTube's been around since 2006 Google's been around since the 90s believe it or not so those things haven't changed and fundamental business principles haven't changed profit loss Revenue expenses uh ways to do things on you know writing blog post writing good content hasn't changed a whole a whole lot creating good videos and good things getting building an audience really hasn't changed it's about consistency when you look at the people that have done YouTube and they have a million subscribers go back to their oldest video and you realize that they started their Channel 7 8 n 13 years ago there's very there's some instances recently where there's like okay they did it for three years and they grew to a million right that's possible but it's creating a Content driven personal brand business which I believe is the best way to do it it's you can pivot you can adapt you can do all of those things it's requires consistency over the over a number of years so most people quit because they just don't see results or they stay in one thing only blogging and they don't even think about or try to venture into what's actually working and that's that's what you have to do so for example when I just just to give my business as a quick example of this I did Drop Shipping and failed I tried to start a fitness type of like a college Fitness type of business didn't really even do much with that I I loved like creating the name the logo the website and then just not doing anything it's so much fun to like brainstorm the ideas of stuff come up with the concepts the documents the things I had this whole plan for like a college Fitness thing and it was here's the meal plan and the fitness plan and have all these things printed out and I never actually you know I never turned into anything so those are the main two I tried I tried Drop Shipping I tried a website I tried this Fitness thing I even tried multi-level marketing when I was like 18 I saw this weird scammy business card at at the grocery store I was like what the hell is this and I looked it up and it was this multi-level marketing type scheme and I tried that a little bit for a little bit so it's like there's always been this hunger me to try to figure out how to make money and but what I realized is those were the failures that my career then I finally got enough real experience in a career to try building try blogging basically I'm like oh now I actually know what to do now I have the formula before I didn't have the formula I was just trying random stuff so I started my blog in 2019 and wrote a single article a week typically I would just write everything myself I hired my first writer paying maybe $300 a month around month three or four just to write me like one to two articles a month so things were a lot slower back then there wasn't AI tools there was none of that stuff and this was only 5 years ago so I've only been really a successful entrepreneur that's still running for 5 years but what I realized is I didn't just there's always there always has to be pivots and what I realized when it comes to online business is that you kind of just have to understand and stay a breast of what's working right now and what's happening so for example um I had a feeling that I didn't want to have all my eggs in one website so I had to so that's when Colin and I met and I said you know what I have 40,000 people in my email list from my blog I would like to start teaching this because I scaled the blog so quickly and also I probably need to have a secondary traffic Source outside of Google in the long run so 2021 we launched the blog growth engine version one which was just a course on thinkific and a Facebook group that's all it was it's a little Facebook group and course with no templates no coaches nothing it was just me and Colin we we uh beta tested with for seven months with students so that went well for a while and we then we pivot it to YouTube so we saw YouTube as a way to build a brand so we started doing YouTube videos about 3 years ago and the thing there is it was just the only thing that worked was consistency so we've published at least one video a week every week for the last three years sometimes two videos a week but we've never had a week where we didn't publish a video there might have been one week where we didn't publish video like last year's Black Friday or something but pretty much every week we publish a video and the thing the truth about content the algorithms when it comes to entrepreneurship is like you can think that you know the algorithm the YouTube algorithm the Google algorithm but the algorithm controls all it just ranks what it wants to rank shows it wants to show sometimes so it's like you just have to keep hitting singles every week and not quit because for example when I started my YouTube channel every video first ones got 500 views and this was even promoting them to my email list too I'd send them to the the 40,000 people in the email us didn't get many views through email you you know you notice uh I still send these emails out but email to YouTube isn't the best form of marketing it doesn't really make sense so but at the beginning it was 500 views video 600 800 a th000 and then maybe after a year it was averaging around 5,000 views a video now we can get you know we've had videos get a couple hundred thousand views but we every video typically gets over 10,000 views and then up to 20 on average so and 200,000 subscribers 220 something now what else did we learn about um things that changed as an entrepreneur well my blog traffic went up it went down it went up again it went down again it went up again it went down again right so I admittedly did a lot of a very aggressive blogging tactic with link building when I first started I did probably link building stuff I would not do today I was just aggressively scaling links and I built my domain rating to 76 within a year so think about that 0 to 76 in one year I did 80 plus guest posts in a year um it's coming back to bite me a little bit with I just don't think it was it's doing what it did in the first couple years right so and also things have changed in the course space so what we did was we started course blog grth engine back in 2021 and over the course of time we also see different changes in the market and like that's why we're in this monthly Community that's actually where kind of the things are going so instead of people buying a course for $1,000 they'd rather pay $50 $100 a month to be in a community right it's lower it's easier bar Lower barrier to entry you can learn a lot of different stuff so there's right now like you have to look at who are the best anomalies in the market and what are they doing right now when it comes to entrepreneurship and ride different waves there are and like looking at other people outside of me obviously I always am looking at other people on what they're doing like the highest success stories and I consider myself more of a relatable one because I'm not like Andrew Tate with 800,000 people that have bought into his community right like he has $ 100,000 people paying $50 a month it's like $5 million a month minimum which is insane all right so but he also has Brash crazy personality and he started making videos a decade ago so timing everyone's on a different timeline when it comes to entrepreneurship ultimately we have to just know what works right now now and what works right now can be a Blog but we also know like you have to be able to kind of scale content in different ways and no matter what platform you try to create traffic on to get attention in this attention economy it's not the easiest thing try to start a x account from scratch and you'll realize that you're posting things on X or Twitter and no one sees them for a really really long time you're posting 10 times a day and each tweet might get 10 views 15 views no one's following no one's checking it out or Instagram people publish a bunch of photos on Instagram or quotes and real Instagram reals all that stuff and it's just no one's seeing them no one it's like a small account turning into a big account is challenging sometimes with that or YouTube Take YouTube you start a new YouTube channel you start from zero no one's seeing the videos no one's watching it yet or you start a blog you know 3 months in and you don't have any traffic yet you're waiting on Google so we have to realize that no matter what traffic Source we are going to be doing as an entrepreneur we need consistency ultimately we need consistency we have to know what's working right now so what's working right now in blogging is writing easier ranking for easier informational content and scaling your publishing faster there's AI tools on the market it's not publishing one blog post a week anymore that would take forever the same thing is true my YouTube uh strategy is slightly behind other big channels and what they're doing for example one thing that Colin and I may be implementing in the future is a podcast together and the content repurposing from that is a really strong strategy on YouTube right now for as an entrepreneur so that is taking a 2-hour podcast video turning that into like four full Long YouTube videos so one is just the full podcast on YouTube and then three segments from the podcast is three other YouTube videos so that's four videos and maybe five six shorts as well and that those shorts then go across YouTube uh Instagram and Tik Tok so that's like scaling content a two-hour podcast can turn into 15 pieces of content and then if you expand it out to the other platforms 20 25 30 pieces of content from just sitting down and talking for two hours now that's a really strong thing now to do that you need a person probably unless it's just you that's going to actually upload it it's not even video editing anymore it's just like more publishing more trimming stuff in a timeline and then uploading to different platforms so our own video editor you know is has less intense editing on one video and more more content more simple edits just more work uploading things so that's working better than one video a week if we're talking about entrepreneurship and we're talking about mindset then we have have a strong mindset that hey I'm going to be a person this is I think the most important thing I'm going to be a person that understands the trends that are working right now and I'm going to implement those I'm not going to sit and do one thing now that's a little bit like annoying because it's like I don't want to be changing what I'm doing all the time and you don't have to it's almost like you can focus a good year on this strategy and not worry about it if you're going to carve out your little slice of the internet we have to choose a niche that you enjoy we just have to know what works because like again there's certain niches just lend eles better to revenue streams than others for example if you want to sell courses don't do it through a Blog do it on YouTube 100 like 10 times better and easier people just click on uh course links and buy things on YouTube a lot more than they will through an exit intent popup in an email list on a Blog that's not to say again that's not to say that it can't work because there's plenty of blogs that make money selling their courses through popups and Lead magnets and stuff like that I'm just saying YouTube is a better option for that so and also people necessarily probably won't buy that like five years ago people were buying $5,000 courses $8,000 courses $110,000 courses $50,000 masterminds and the more people that entered that kind of Market the more saturated that got a little bit it brought in competition lowered the price down so it's like and plus just look at the world right now the economy uh I don't think a lot of people want to spend $5,000 on a course it's just not going to happen it's reach for most people right like we have not just inflation which has tempered down but just like if you look at prices of things compared to previous generations we have now a generation of kids that can't afford houses like their parents did and the cost of groceries the cost of just living the middle class getting squeezed are they going to buy a $5,000 thing online probably not so this is all things to be aware of so that part of the entrepreneurial identity a big part of it is going with the flow pivoting when you have have to when you think about someone's subject matter expertise it's like well what's my Niche how broad do I go how narrow do I go there's all there's stages to it and stage one is and I'm kind of making this Subs like I didn't plan this part stage one is like you kind of have to go very specific on something because if you're just a brand new YouTuber and you're just talking about like business in general and you're talking about business and what you did in business No One's Gonna care No One's Gonna listen because people are more interested in actual very very deep helpful stuff for example even someone as big as uh the daily wire Ben Shapiro for example he does uh has a YouTube channel seven plus million subscribers he talks about the news though his show it's if bench peer was just sitting there talking about General Life advice no one would listen it's because he's reacting to the current news and a lot of the right-wing stuff with Trump winning in that it's a funny reaction to the overreaction of the left so it's like but that's he's very intelligent when it comes to breaking down the news and very specific and going really deep on it same thing could be true of a History Channel there's like a five 4our documentary on America there's also like a 2hour documentary on some obscure leader of some country right so like the more content that gets put online the deeper the rabbit holes go because back then like you're not you're like the History Channel is not going to do a 2hour documentary on the creator of the shoelace right like but now with YouTube it's like people are doing that because they can because you can go deeper on topics so stage one is you find an area of expertise you become known for one Niche thing stage two is kind of like all right how can I really accelerate this and get the Mass Appeal that's where it has to be a broader thing and we're going to be kind of teaching this to with the podcast stuff and how do we be it's when you you think about the difference of my Channel people watch my channel to learn information they do not come there for me they do not come there to be entertained by me they come there to consume and learn the information that I'm teaching but if you want to get a step higher you have to then have a channel where then finally the final thing in entrepreneurship is they come to just watch you to be entertained by you they like you not just the information now my goal over time is to kind of transition my YouTube channel to more of a podcast Style where I can talk for an hour I can talk about different interesting things but it's not beholden to this one Micro Niche tutorial but that happens over the course of years it doesn't happen right away I I wouldn't even do it right now if I just started creating long form podcast content on my YouTube channel it probably it would get views but it wouldn't work as well as it would like two years from now building up the channel more so you just have to know as an entrepreneur especially an online one that there's face phases of growth and there's phases of making money if you want to make money immediately you do a scalable thing where you sell high- priced things so that would be the agency model you do any type of marketing you can do digital marketing for companies you could do video editing video production shorts you could do SEO content marketing basically anything you can do and you sell it and you treat it like a real business I have a person working under that does this and I sell this package it up talk to people do Outreach sell it you almost don't even need a website for that over time though how can we get it more and more passive how can we start funneling money into investments into paying down your mortgage into all of those things that eventually become bigger hit critical mass and have Mass Appeal so the typical thing that you do as an entrepreneur online is I don't want to teach people again this is our kind of strategy I don't want to teach people like the hack your way to success where it's create a tiny Niche site make passive income and just it's going to be so passive you don't have to do anything and it's going to make you $20,000 a month and you just don't have to do anything that's not really the case now are there cases of people that have done that yes but it's not the it's the exception really not the norm so for it to truly work like I like the person personal branding aspect you just have to know those phases to it you have to know you stay consistent you help and you get very specific on your Niche but then you can can expand up over time and that requires you to expand to different traffic sources namely YouTube probably that's the most likely one so it's kind of thinking where do you want to be in one years three years 5 years all that you don't have to think too far ahead but you want to break down your vision into actionable steps and basically we're almost done so it's there's going to be external pressures there's going to be people uh that will hinder your progress so that could be roommates it could be family members it could be people that are taking up too much time or just people that aren't very good for you they don't want you to succeed as much or they're just annoying so saying no is a powerful tool for example my dad kept bothering me to like come visit the baby and I'm like he still needs his vaccines it's I don't want him to get sick he's still young I've developed this life for myself I don't want to be the person that lives has never moved or like lives in their Hometown the whole life there's nothing wrong with that I actually would actually enjoy it a lot of my friends are there but um I one I just don't like being told what to do I never have and I think saying no is a very powerful thing so like I'm not going anywhere I'm not going driving four hours to go to my aunt's house for Christmas I'm not driving 4 hours to go to my cousin's house for Thanksgiving this year this year is just a no and there's no explanation needed Everyone is always requiring this explanation and explaining yourself why you are the way you are and it's having this entrepreneurial mindset is also having the mindset of one saying no to people who don't serve you and two not having to explain yourself and not having to worry about the why behind the actions you're taking why are you trying to build this business it's a Tuesday night you could be watching a movie watching Netflix or you could be going to the park why are you trying to build this thing you can just tell them the [ __ ] off cuz there's no explanation needed it comes with age I think there's people that are younger than me here older than me here but as you know once you hit a certain age you just don't luckily you don't care what people think like like you did in high school or in your 20s or sometimes even in your 30s like you just don't care what people think anymore like this this is just pointless I'm I don't care what these people think and that's a powerful thing not caring what people think that will help you in entrepreneurship saying no not caring what people think having this identity of I'm going to try things I'm going to test things I'm going to fail but I'm going to fail forward
