Summary
- I've learned that to succeed in marketing, it's important to embrace failure. Don't be afraid to fail more; it will help you succeed.
- Constant iteration is key. I've launched thousands of marketing campaigns, and the best results come when I keep making changes and improvements.
- Testing is crucial. Most people fail because they stop testing. Keep testing and learning from the results.
- Just because something works today doesn't mean it will work tomorrow. Always be ready to adapt.
- At my old company, Kissmetrics, we increased our conversion rates by over 90% by letting users sign up and log in through Google. This worked great then but doesn't mean it will continue to work now.
- Times change, and so do people's concerns, like privacy. What works in marketing now might not be effective in a few years.
- Keep iterating and testing to figure out what is not working now and what will continue to work in the future.
Video
How To Take Action
I would suggest embracing failure as an important part of marketing. Try out new ideas and don't be scared if they don't work. Each failure teaches us something new and can lead to success later on.
A good way of doing things is by constantly iterating. Launch different small marketing campaigns and keep making small changes to improve them. This means trying new ways or tweaking your message until it catches on. It's like trying out different recipes until you find the one that tastes just right.
Always make sure to keep testing. Testing tells you what works and what doesn't. If one method doesn't give the best results, don't give up—try another. Keep learning from these tests and apply what you learn to future strategies.
Be ready to adapt to change. Just because something works today doesn't mean it will work tomorrow. Times change, especially with things like privacy concerns. Stay up to date with current trends and adjust your strategies to fit.
Look at what worked in the past but be open to the fact that it might need tweaking for it to work now. By doing this, you stay ahead and keep your marketing efforts successful.
Keep iterating and testing new ideas, and learn what won't work now but might work in the future. This way, you're prepared for whatever happens next.
Full Transcript
fail more at marketing if you want to succeed I've launched thousands and thousands of campaigns but the best ones come from constant iteration Most people fail in marketing because they stop testing What you need to do is continue to test and learn Because if something works right now it doesn't mean it's going to work forever For example with one of my prior companies Kissmetrics we increase our conversion rates by over 90% by having people sign up and log in through Google But fast forward to today we don't force that option Why times change People are now concerned about privacy 10 plus years ago they weren't really concerned about privacy By continually iterating and testing you can figure out what's just not working right now but what will keep working in the future
