Summary
- I learned that seed sites are super trusted websites like The Washington Post. Google sees them as the best, so getting a link from them is awesome but really rare.
- If I can't get a direct link from a seed site, the next best thing is to get a link from a website that has a link from a seed site.
- Digital PR is a great way to try and get seed site links. This means making newsworthy stories and showing them to journalists in big online publications.
- To succeed in digital PR, I should start with a relevant story that's important today.
- I need to make my content very linkable by including lots of hard data.
- It's important to get my content in front of journalists who are interested in the subject.
- I rely on the amazing team at Search Intelligence to handle our digital PR campaigns.
Video
How To Take Action
I would suggest focusing first on creating content that's newsworthy and relevant to what people care about today. Start by identifying current trends or hot topics that align with your business or personal interests. Dive into those areas by gathering and presenting lots of hard data to make your content linkable and attractive.
A good way to attract attention from journalists is by crafting a compelling story around your data. Create a unique angle that stands out and makes journalists think, "Our readers need to know this!" Keep in mind that the more engaging and relevant your content, the greater the chance of it catching more eyes.
Next, you'll want to find journalists or bloggers who write about topics similar to yours. Spend some time researching who they are and where they publish their stories. Once you have a list, reach out to share your story with them. Personalized, friendly emails work best.
If direct links from seed sites like The Washington Post seem unreachable, aim for links from websites that are already linked to these seed sites. This way, you're still climbing the trust ladder on Google.
Lastly, if you feel this is too much or you’re not seeing results, consider partnering with a digital PR agency like Search Intelligence. They specialize in getting your content in front of the right audiences and could lead you to those valuable seed site links.
Full Transcript
The Washington Post is what's known as a seed site seed sites are manually curated super trusted websites on the internet that Google thinks are the best if you get a link directly from a seed site that's awesome but super rare if you get a link from another website that has a link from a seed site that's the next best thing what's the best way to get seed site links the first is digital PR what you're doing here is creating newsworthy stories and getting them in the front of the eyes of journalists in the biggest online Publications to succeed a digital PR you need to start with a relevant story what subject is particularly important today then you want to make your content as linkable as possible this almost always means that you want to include a lot of hard data and lastly you want to be able to get this in front of journalists that are interested in that subject that said these days I get fer and the amazing team over at search intelligence to run our campaigns thanks for watching and remember to subscribe for more videos just like this one
