Summary
- If I had to pick only one type of content to create, I would choose video content for social media.
- Google now shows many videos from platforms like TikTok, Instagram, and YouTube in search results. This makes video very visible and clickable.
- Video content gets more clicks in search results, especially when it's above the fold.
- By creating videos for social media, I can engage both social media users and search engine users at the same time.
- It's still important to do traditional SEO and create text-based content, but videos can do double duty by attracting traffic from social media and search engines.
- Videos can include calls to action, which help bring viewers back to my website and increase conversions.
Video
How To Take Action
I would suggest starting by making simple, engaging video content for social media. You don’t need fancy equipment—a smartphone and good lighting will do the trick. Pick subjects you're passionate about and know will appeal to your audience.
A good way of doing this is to create short videos that highlight your products, services, or even share a personal story. This is because Google now shows lots of videos from TikTok, Instagram, and YouTube, which means your videos can appear in search results and attract clicks.
To make sure your video is effective, keep it above the fold by having interesting visuals or questions right at the start. This helps grab people's attention quickly. You can also include simple calls to action, like asking viewers to visit your website or check out a product, to help increase your conversions.
Don't forget, even though videos are fantastic, it's still important to use traditional SEO strategies for your website. This means also having text-based content, so people can find and understand what you offer. But by creating videos, you’re doing double duty because they can bring traffic from both social media and search engines.
So, start small with video content—it’s a low-cost and high-value way to reach more people and grow your business or personal brand!
Full Transcript
if I was only to create content for one social media or traditional SEO I would actually create video content specifically for social media you want to know why Google is showcasing a lot of video content from social platforms like Tik Tok and Instagram and YouTube within their search results and when there's a video above the fold and it's the most clicked on element so if you actually create video content for social you're actually knocking two birds with one stuff now this doesn't mean that you still shouldn't do traditional SEO and create text based content but if I could only choose one I would create social content that's in a video format because I know it'll also generate traffic from search and I could have call to actions within my videos to get people back to my website so I can generate conversions as well
