Summary
- We are now used to fast, short videos, which is something I call "Tik toxification."
- Content that performs well online has something called "Experience, Expertise, Authority, and Trust," or E-E-A-T.
- E-E-A-T helps your content stand out against generic content created by AI.
- AI gathers information from the web and creates new content, but sometimes the information might be wrong.
- We did an experiment where we made 744 articles across 68 websites. Half were made by AI and half by humans.
- After 5 months, the articles made by humans received 5.44 times more traffic than those created by AI.
- The human-made content did better because it had E-E-A-T, displaying more experience, expertise, authority, and trust.
Video
How To Take Action
I would suggest focusing on creating content with strong "Experience, Expertise, Authority, and Trust" (E-E-A-T). This can set your business apart from generic, AI-generated content. To do this, start by sharing your personal stories, experiences, or expert tips. This can be as simple as a short blog post or video, and it doesn’t need to be expensive or time-consuming.
A good way of doing this is by showing your unique skills or knowledge. If you're an entrepreneur, make videos or posts about how you solve problems or your journey in building your business. People trust real experiences, and this will help you build authority.
I would recommend experimenting with content length and format too. Because of "Tik toxification," try making your content concise but packed with value. Quick tips, how-tos, or personal insights can be particularly engaging.
I also suggest using feedback to improve your content. Ask your audience what they like or struggle with. Their responses can guide you in making content that resonates well and builds trust. Engaging with your audience by answering their questions or commenting back fosters a community feel.
Finally, remember that while AI can help with creating content ideas, always add your personal touch. Make sure to fact-check and edit AI-generated content so it stays accurate and trustworthy. This all leads to attracting more people to your content and growing your brand.
Full Transcript
we call it Tik toxification we're all used to shorter and shorter form content and that's becoming more of the norm and when you create content the content that's doing well has something called e experience expertise Authority and Trust that's a Content that does super well because that's a Content that's separating you from generic AI robots because what AI is doing is is scraping the web and then when you ask it questions it's creating an output based on all the inputs some of the inputs could even be off and this is why we see content without eat not doing well we did a fun experiment with 68 websites where we created 744 articles half the content was created by AI half by human but after a 5 Monon period the human R content got 5.44 times more traffic and the main reason being is it has something called eat
