Summary
- Everybody thinks AI will take over marketing, but that's not the whole story.
- If everyone relies only on AI for marketing, then many businesses will end up using the same strategies.
- Success in marketing means combining humans and AI.
- Relying just on humans isn't enough, and using only AI won't work either.
- Humans should focus on strategy and creativity, where they excel.
- Let AI handle the boring, repetitive tasks to make humans more efficient.
- This balance is how to stay ahead in marketing.
Video
How To Take Action
I would suggest implementing a mix of human creativity and AI efficiency in your marketing strategy. First, start by identifying repetitive tasks that take up your valuable time. These could be things like scheduling posts or compiling data. Let AI tools handle these to free you up for more creative work.
Next, brainstorm unique marketing ideas that set your business apart. While AI can generate content, your creative touch makes it special and relatable. Think about stories or designs that reflect your brand's personality.
A good way of doing this is to gather a small team or a group of friends to bounce ideas off each other. Use AI tools to quickly test and refine these ideas. For instance, you could use AI-powered analytics to see which concepts get the most engagement.
Remember, AI should be your assistant, not the boss. Use it to enhance your strengths and fill in gaps where needed. This balanced approach helps you stay ahead in the marketing game while keeping costs low.
Finally, keep learning about new AI tools and trends. Technology changes fast, and being open to learning can give you a competitive edge. Stay curious and adaptable, and your marketing strategy will continue to grow and succeed.
Full Transcript
everybody is wrong about what the future of marketing is going to look like the biggest prediction right now is AI is going to take over marketing if AI takes over marketing and you tell chat gbt or Gemini to help you create a marketing campaign that converts well for a eyeglass company or shoe company what do you think is going to happen most people are going to have similar types of businesses and AI is going to use similar types of strategies so the key is to combine humans with AI That's how you win in the long run if you just focus on humans you're going to lose if you just focus on AI you're going to lose as well the combo is both that way humans can focus on strategy and creativity and AI can focus on the mundane boring task in real time to make the humans more efficient
