Summary
- I recommend focusing on SEO because its benefits last longer than one-off paid ads like Google Ads.
- Once your website reaches the top in search results, you will continue to enjoy the visibility and traffic without additional cost, unlike temporary benefits from paid ads.
- SEO positions your website as "King of the Hill," which means sustained presence and more advantages in online visibility.
- Remember, being on top of search results in the online world is more than just a bragging right; it's about gaining continuous benefits.
Video
How To Take Action
Here's a simple plan to improve your online presence using SEO, especially if you're a small business or looking for personal growth opportunities:
Focus on Low-Cost SEO Strategies
Research Keywords: Start with finding keywords that your customers use. Use free tools like Google Keyword Planner to see what terms people search for. Choose words that best describe what you offer.
Update Content Regularly: Keep your website's content fresh and relevant. Write blog posts or update pages with new information frequently to keep visitors coming back and to please search engines.
Optimize Website Structure: Make sure your website loads quickly and is easy to navigate. Check that it works well on both mobile devices and computers. This helps satisfy visitors and search engines.
- Use Basic On-Page SEO: Use your chosen keywords naturally in your titles, headings, and throughout your content. This tells search engines what your page is about.
Long-Term Benefits
Keep Monitoring and Improving: SEO is not a one-time task. Regularly check how your keywords are performing and adjust your strategy based on the results to maintain your position.
Enjoy Lasting Results: Once you're at the top of search results, you'll regularly receive traffic without the extra cost of ads. This makes SEO a cost-effective way to stay visible online.
These steps will help you make the most of your online presence without huge costs, setting you up as the "King of the Hill" in search results for the long term.
Full Transcript
unlike a one-time jump to the peak with that expensive Google ad the effects of SEO stick around once you've established your presence on top you'll keep reaping the benefits so in a nutshell SEO is about making your website the King of the Hill and trust me in the online World being on the top of search means more than just having the best view
