Summary
- I conducted a study four years ago to see how people find answers to their questions.
- Back then, most people only used search engines, but now they're using multiple platforms like social media and AI chatbots.
- People are using more than one platform at a time, which means percentages add up to more than 100%.
- Less than half the people still use Facebook, while almost everyone uses Instagram.
- Meta earns more money from Facebook, even if people say they use other platforms more.
- Just because someone says they use one platform doesn't mean that's where all the attention is.
- It's important to realize that attention can be in places we don't expect.
- SEO has evolved from just "Search Engine Optimization" to "Search Everywhere Optimization."
Video
How To Take Action
I would suggest starting by expanding where you look for information. Don't just stick to search engines; try social media platforms and AI chatbots too. This doesn't take much time or money, but it can help you find more diverse answers and insights.
A good way of doing this is to explore Instagram in addition to Facebook. Even if you mainly use one platform, it's worth checking others since people may be discussing your topics there as well. This approach will broaden your perspective and help you catch attention in unexpected places.
For small businesses or entrepreneurs, consider where your potential customers may be looking for information and answers. Don't focus all your efforts on a single platform. Think about "Search Everywhere Optimization" instead of just "Search Engine Optimization." This means optimizing content across various places where people look for information, like different social media platforms and AI tools.
It's also helpful to monitor where the attention is shifting. If half your audience uses Instagram but most of your marketing is on Facebook, adjust accordingly. Keep your eyes open for unexpected places where people might be engaging with content similar to yours.
Lastly, remember that just because someone says they use a particular platform doesn't mean that’s where their full attention is. Keep experimenting with multiple platforms to understand where your actual audience is active and engaged.
Full Transcript
just a year four years ago we did a study and we asked people how are you finding answers to your question people said I just use a search engine and that was mainly it and then you look at today they're using a search engine they're starting to use social media they're starting to use AI chat box and you see the percentag is adding up to more than 100% that's because people are using more platforms they're not just relying on one they're using multiple platforms to do their search think of this how many of you guys still use Facebook raise your hand look around the room less than half how many of you use Instagram almost everyone in here last time I checked meta generates more revenue from Facebook just because people say they do one thing over another doesn't mean that's where the attention is keep that in mind a lot of times the attention is places that we don't realize and this is why SEO has turned from search engine optimization to search everywhere optimization
