Summary
- Google manages an immense volume of searches—8.5 billion every day—and sorts through 1.13 billion websites. This highlights the need for efficient website management.
- Google's process doesn't include checking an author's background, education, or LinkedIn profile for website content verification, as validating credentials for even a small fraction of sites would be too costly and impractical.
- Instead, Google uses cost-effective methods to evaluate websites, like checking if there is an easy way for users to contact the site's owner.
- To improve your website's usability and credibility, ensure you have a clear contact page. This small step aligns with easy metrics that Google evaluates for quality.
Video
How To Take Action
I would suggest focusing on enhancing your website's credibility and usability by implementing a clear and accessible contact page. Google finds it important that users and crawlers can easily reach out to website owners, as it’s one of the simple metrics they use to determine a site’s quality.
A good way of doing this is to ensure your contact details are visible and straightforward. You could create a separate contact page on your website with a form or provide your email address and phone number. This approach is low-cost, taking only a little time to set up, and it represents a high-value improvement.
Another strategy is to regularly review and update this section to ensure all information is current and accurate. This small yet significant detail can help build trust with your audience and support your site’s credibility in the eyes of Google.
Lastly, while Google doesn’t check author credentials as part of its sorting process, focusing on user experience is critical. So, consistent updates to your website’s content and the quality of information—like having a navigation-friendly site and ensuring all links work properly—are invaluable.
By taking these steps, you cater to both Google’s evaluation methods and your users, creating a more trustworthy and user-friendly online presence.
Full Transcript
the way most SEO gurus teach eat is complete and utter stop for a minute and think about it Google needs to process 8.5 billion searches per day and Google needs to take the 1.13 billion websites on the internet and sort them for each of these searches every day do you think Google is really going to go to your website see who is writing your content track down your LinkedIn profile see what university you went to then call up the dean to make sure you majored in your Niche topic and got a 3.0 GPA or higher they go broke doing it for just 1% of the internet you need to think like a search engine there are indeed some things that Google's crawler can check for cheaply and effectively and that's what you should focus on such as making it easy for readers to contact you they give plenty examples of this in the quality raer guidelines and it makes sense how easy is it for a crawler to figure out if you have a contact page or not so make one thanks for watching and remember to subscribe for more videos just like this one
