Summary
- Personal brands can drive significant revenue, but they usually don't surpass $10 million annually. Corporate brands often generate much more revenue.
- Kylie Cosmetics is a successful example of a personal brand; however, it's still much smaller than large corporate brands like L'Oreal or Estee Lauder.
- Personal brands have high valuations, with examples like Kim Kardashian, Rihanna, Lebron James, and Cristiano Ronaldo. Yet, they generally don't earn as much money as corporate brands.
- Nike is an excellent example of a corporate brand that has effectively used personal brands to enhance its growth.
- Building a strong corporate brand by incorporating personal brand influences can be a powerful strategy for growth.
Video
How To Take Action
I would suggest starting small by using your personal experiences and stories to connect with others. Sharing what makes you unique can help build trust and show your audience what you stand for. This is a low-cost way to start building a personal brand.
Next, try partnering with influential people or other small brands. You can share content or run a special promotion together. This is like what Nike does by working with famous athletes. It helps more people see your brand without spending too much money.
A great way to grow is by combining your personal brand with a strong business image. You can do this by creating a consistent look and feel across all your marketing, like using the same colors, fonts, and messaging. Make sure your personal values and messages are part of your business, so people see a clear and cohesive brand.
Think about using social media to share regular updates and engage with your audience. Posting often doesn’t cost much and lets your followers get to know you and your business better. Encourage discussions and respond to comments to make your audience feel valued.
Finally, learn from big names like Kylie Cosmetics. They focus on strong messaging and staying true to their brand, which can inspire you to keep your brand's message clear and focused. By doing these things, you'll be on your way to building a strong personal and corporate brand that boosts growth.
Full Transcript
my personal brand doesn't drive more than $10 million in Revenue annually the corporate brand drives much more you look at Kylie Cosmetics she's done a much better job than I have in building a brand but Kylie is nowhere near the size of L'Oreal or Estee Lauder the personal brandal gets you so far Kim Kardashian has a high valuation same with Rihanna they've done extremely well including them or Lebron James or Christian Ronaldo but it just does not make the money that corporate brands do if you look at Nike they've done one of the best jobs of building a corporate brand by leveraging personal Brands that's really helped them grow the Nike brand more than anything else
