My List of Essential Schema for Ecom SEO

Summary

• Use product markup to show product names and images in search results. This helps catch the eye.
• Add aggregate rating to your product markup to display gold stars. These stars make your listing look attractive.
• Include review markup to show product prices. This adds more useful information to your listing.
• Combine all markup elements (product name, image, rating, price). This makes your listing stand out more.
• Implement breadcrumb list schema. This shows the full directory path to an article in search results.
• Breadcrumbs offer easy navigation by letting users click around. Google likes this for good SEO.

Video

How To Take Action

Action Plan for Implementing SEO Strategies

E-Commerce Product Markup

1. Use Product Markup:
   I would suggest starting with product markup to show your product names and images in search results. This is low-cost and can be done with a simple code snippet. For example, add schema markup to your product page's HTML, so Google can display the product's details effectively.

2. Add Aggregate Ratings:
   A good way to make your products stand out is by adding aggregate ratings. By embedding the rating schema in your HTML, you can display those eye-catching gold stars in search results. This can make your product more appealing without spending any money.

3. Include Review Markup:

Next, include review markup to show your product prices directly in the search results. This adds useful information and can attract more clicks. Adding this to your HTML is straightforward and doesn't require specialized tools.

4. Combine All Markup Elements:
   Combine all the elements (product name, image, rating, price) in your product markup. This holistic approach ensures your listing is as informative and attractive as possible, engaging more potential customers.

Breadcrumb List Schema

1. Implement Breadcrumbs:
   I advise implementing a breadcrumb list schema to your website. This improves navigation and shows the complete directory path to an article in search results. Users love it, and so does Google. You can easily add breadcrumb lists by updating your website’s HTML structure with schema markup—a task that requires only basic coding skills.

2. Improve SEO:
   Breadcrumbs offer easy navigation, allowing users to click around your website effortlessly. This improves user experience and boosts your SEO ranking. Google favors websites that make navigation straightforward, so this will contribute to better visibility in search results.

By focusing on these high-value, low-cost strategies, you can enhance your listings' attractiveness and improve your website's SEO, making it easier to attract and retain customers.

Full Transcript

here's a list of all the essential e-commerce SEO schema that you'd only ignore if you were smoking crack product markup shows a name and an image of the product in the search result aggregate rating is an addition to product markup and displays those sexy looking gold stars review is another product markup add-on and offer displays the price all these things together make your listing pop off the page then we have another schema type alt together called breadcrumb list ever notice in the search result it sometimes gives the full directory path to an article then if you click on this bad boy you'll see that it does indeed match the URL and you can even click around here on these breadcrumbs for easy navigation Google loves this thanks for watching and remember to subscribe for more videos just like this one