Summary
- In the world of algorithms, consistency is key for success. I have to understand how different algorithms function to maximize impact.
- For Google, mastering SEO is crucial. I should do keyword research and strategically place keywords in the URL, title, and headings of my article.
- Matching search intent is important. I need to understand what people are looking for and provide content that satisfies that need.
- Creating a catchy and captivating title, like "Seven Best…" or using lists, can attract more readers. However, I should avoid being overly clickbait-y.
- When writing for Google, my ultimate goal is to end the search journey by providing comprehensive and satisfying information.
- On YouTube, the algorithm favors content with high thumbnail click-through rates and good video retention. I need to focus on making engaging thumbnails and keeping viewers watching.
Video
How To Take Action
I would suggest starting with understanding the basics of how algorithms work. This means being consistent in your efforts and learning how to get the most out of platforms like Google and YouTube. For Google, the focus is on SEO. Start by doing some keyword research. Use these keywords in the URL, title, and headings of your article. This makes it easier for people to find your content.
A good way of improving your content is by matching the search intent. This means thinking about what people want to know when they search for something and creating content that answers those questions. Also, try to write catchy titles like "Seven Best…" or list-based titles. These are interesting and attract more readers. Just don't make them too clickbait-y!
When you create content for Google, make sure it can end the search journey. This means providing enough information so that the reader doesn't need to look elsewhere.
On YouTube, focus on creating appealing thumbnails. Thumbnails that get a lot of clicks are important. Also, make sure your videos are engaging enough to keep people watching until the end. This will help improve your video's ranking.
By focusing on these strategies, you can reach more people without spending a lot of time or money.
Full Transcript
this is an algorithm economy you have to stay consistent you have to know how the algorithms actually work so really in today's algorithm world like there's two different ones we'll talk about Google and then YouTube so with Google it's SEO so you're going to go do keyword research you're going to add keywords into the URL the title The H1 tag of the article an H2 heading add a keyword in the intro and then match the search intent so match the psychology of what people actually want to see in that article good catchy title right seven best whatever you know numbered people love lists clickbait things without being overly clickbait but the number one goal with Google is to end the search Journey so provide a good enough article and information that the reader likes this isn't this is a Google driven engine unfortunately it's not just writing whatever you want YouTube the algorithm is based on one The Click through rate of the thumbnail and then retention on the video
