Summary
- When creating content, it's important not to produce too many pages on the same topic. Having numerous similar pages confuses search engines about which page to rank for a specific term.
- Updating content regularly is essential. Websites like Wikipedia rank well partly because they consistently refresh their content.
- Prioritize quality over quantity in content creation. A smaller amount of exceptional content is more effective than a large amount of mediocre content.
- Focus on specific topics or verticals rather than covering everything. When about.com reorganized its content into seven focused sites, their traffic more than doubled.
- Consistently aiming for high-quality content will yield better results and help maintain a robust online presence.
Video
How To Take Action
I would suggest starting by organizing your content into specific topics or areas that matter most to your audience. This focuses your efforts and makes your content more valuable. Think of how about.com got better results by focusing on specific sites instead of many general ones.
A good way of doing this is to regularly update your existing content. Refreshing information keeps it relevant and boosts search rankings. Websites like Wikipedia succeed because their content stays current. You don't need to make big changes—sometimes a little touch-up can make all the difference.
Try prioritizing quality over quantity when making new content. It's better to spend time crafting one excellent article than create lots of mediocre ones. High-quality content stands out and attracts more traffic. This approach saves time and resources while maximizing value.
You should also avoid creating too many similar pages on the same topic. If you have many pages about “dog food,” search engines like Google might get confused about which one to rank. Instead, consolidate these into a single, strong page that covers the topic well.
Lastly, if you're just starting out, look at what other successful websites do and use these insights to guide your efforts. Your goal is to create an impactful and well-organized online presence. Stick with it, and you’ll see your hard work pay off.
Full Transcript
back in the day when I got started in the SEO people told me create content on everything under the sun and what ends up happening is one you create too many competing pages so like if you have 10 pages about dog food Google won't know which page to rank for the term dog foods two it's hard to update all your content just think Wikipedia they rank really well cuz your content's updated on a regular basis and three you're better off having less content that's amazing than having tons of pages and a lot of mediocre and I'll give you a case study about got acquired by New York Times back in the day for hundreds of millions of dollars their traffic started going down what they did is they pretty much said we're going to get rid of it about.com take the content put into seven verticalized sites they had less content each site focus on a specific vertical and their traffic more than doubled it just shows you that you need to focus on specific verticals you need to have high quality of content and not just focus on creating tons of it but just make sure what you do produce is amazing
