Summary
I see SEO evolving from "search engine optimization" to "search everywhere optimization". This means optimizing not just for Google but for all platforms where people search.
You need to understand that Google isn't the only place people are searching. They search using tabs for long videos and short videos, showing they're pulling content from social media too.
Platforms like ChatGPT are becoming popular for searches. Make sure your products and services are recommended here by optimizing your content for these platforms.
People search on sites like Facebook, LinkedIn, and Amazon too. So, ensure your presence on these platforms is strong.
Imagine being like Louis Vuitton; when someone searches for a purse on Instagram, TikTok, or Facebook, they should find your product.
It's crucial to optimize all these channels for your offerings. This approach will help you succeed in the long run.
Video
How To Take Action
I would suggest starting by optimizing your content for different platforms, not just Google. Think about where people are likely to search for your business. This includes social media sites like Facebook, LinkedIn, Instagram, and even platforms like ChatGPT.
A good way of doing this is to create content that matches what people are searching for on each specific platform. If you know people are looking for videos, make sure your product or service has a presence in both short and long video formats on platforms like YouTube or Instagram. This way, you cover different types of searches.
You should also ensure your content is easy to find on platforms like Amazon or TikTok. Think of it like being a big brand. When someone searches for products like yours, your business should pop up first. This requires using the right keywords and hashtags that relate to your offerings.
Additionally, consistently update your profiles on these platforms to reflect any new offerings or deals you have. Highlight the features and benefits that make your product stand out.
Being present in multiple places means more people can find you. So, by optimizing your presence on all these channels, you're setting yourself up for long-term success.
Full Transcript
SEO change from search engine optimization to search everywhere optimization if you look at Google and you do a search there's tabs for long videos and short videos which means they're pulling from social if you look at search people search on chat GPT now I know they're search GPT but they're still searching on chat gbt to questions for their answers and you want chat gbt to recommend your products and services people are searching on Facebook they're searching on LinkedIn they're searching on Amazon it's like if you're Louis Vuitton and selling a purse when someone types in purse on Instagram or Tik Tok or Facebook you should want person to show you need to optimize all these channels for your products and services that's how you do the best in the long run
