Summary
- I learned that small surprises, like extra fries at the bottom of a bag, can make customers really happy. This extra touch is called "perceived value."
- Five Guys is a fast food chain that uses this tactic on purpose. They make customers feel like they got a great deal by giving a little more.
- When you give customers a bit more than they expect, it can lead to repeat visits and positive word-of-mouth for your brand.
- In my marketing, I should try to go above and beyond to delight my users with small, unexpected treats that don't cost much.
- By adding small surprises, I can improve my customer’s day and possibly increase their loyalty to my business, just like Five Guys did.
Video
How To Take Action
I would suggest implementing the concept of "perceived value" by offering small, delightful surprises to your customers. This could be as simple as including a free bookmark with each book sold if you're a bookstore owner or adding an extra discount voucher in orders if you run an online shop. These small gestures can make a big impact on how your customers feel about your business.
A good way of doing this is identifying what small, low-cost items or services you can offer that would pleasantly surprise your customers. For instance, if you have a café, consider giving a free mini cookie with every coffee purchase. This small touch can make your customers feel valued and special, encouraging them to return and spread positive feedback about your business.
Another strategy is to think about how to personalize the customer experience. This might include sending a simple, thoughtful thank-you email after a sale or remembering a customer's name on their next visit. These actions don't take much time but can significantly enhance customer satisfaction.
Lastly, make it a routine to review customer interactions and look for areas where a small extra effort could enhance their experience. Regularly introducing these pleasant surprises will help build a loyal customer base, just like Five Guys did with their extra fries strategy. This not only promotes repeat business but also encourages customer referrals through word-of-mouth.
Full Transcript
ever order fries and get happy when you find extra ones at the bottom of the bag there's actually a popular fast food chain called Five Guys that does this on purpose it's all because of something called perceived value extra fries creates illusion of a great deal and it leaves people happy and satisfied with your business in your marketing if you can go above and beyond and Delight your users by just giving them something a little extra not only will they keep coming back but they'll say wonderful things about your brand this is how Five Guys blew up so just think about the little extra things that you can do that don't really cost you much that'll change the day for your customer
