Summary
- Instagram's new update helps you understand why your videos might not be doing well.
- The most important thing to focus on is how long people watch your video.
- If people stick around for longer, Instagram shows your videos to more people.
- The new feature in Instagram Analytics shows how many viewers stay for the first 3 seconds.
- A strong hook at the start of your video keeps people watching.
- Knowing which hooks work can help you make better videos.
- Always include two or three hooks, even in a one-minute video, to keep viewers interested.
- Use this data to see what hooks work for both followers and non-followers.
- Most people aren't using this feature, so it can give you an advantage.
Video
How To Take Action
I would suggest using Instagram's new update to understand why your videos might not be doing well. Start by focusing on how long people are watching your videos. The longer people watch, the more Instagram will show your videos to others.
Check out the new feature in Instagram Analytics to see how many viewers stay for the first 3 seconds. A good way to keep viewers longer is by starting your video with a strong hook. This is really important. Try out different hooks and see which ones work best with both your followers and non-followers.
I recommend including two or three hooks in even a short, one-minute video to keep people interested. Use the data you gather to find out which hooks are working and which aren't. This way, you can make better videos that more people want to watch.
Since not many people are using this feature yet, you can get a big advantage over your competition by checking it regularly. Making small changes based on what you find can really help your videos perform better without spending a lot of time or money.
Full Transcript
so Instagram has this new update that tells you why your videos are floppy now before I go into this update Adam maseri who heads up Instagram spoke on the platform breaking down the most important factor you want to guess what it was it's how long are people watching your video for whether it's a follower or a non-f follower they literally are focusing on this one metric over anything else which is how long are people sticking around they stick around for a lot great they show your content to a ton of people if they don't they don't show your content to as many people so the feature that they release is within your analy itics on Instagram they now break down how many people stuck around for the first 3 seconds of your video this feature is great and amazing for one simple reason your video is all about the hook if you create a terrible hook people will watch a lot of your content if you have a crappy hook they won't watch much of your content so this will tell you which hooks are resonating with your followers and which hooks are not it also tells you which hooks are resonating with non-followers and which ones are you want to take this data to fine-tune your hooks in the future but also use it to create sub hooks so when you're creating a video like this you want to have two or three hooks throughout the whole video even if it's only a minute long to keep people engaged throughout the whole thing this data in essence tells you what Hooks people prefer and what they don't and most people aren't using this this is how you're going to get a leg up on your competition today on Instagram
