Summary
- To exist online, you need to be active on social media. Most people use more than six different networks each month.
- Even if some think Facebook is outdated, many still use it occasionally, showing its lasting relevance.
- Posting every day, including holidays, is crucial. This gives your followers more chances to see and engage with your content.
- Consistency over a long time is key to doing well on social media; it's not just a short-term effort.
- Amazing content needs frequent sharing. Monthly posts, no matter how good, aren't enough to keep you remembered.
- Successful social media use is about both the quality of content and the frequency of posting.
Video
How To Take Action
I would suggest making social media a daily habit. You need to show up every day, even on holidays, so more people notice your posts. You could plan ahead and use scheduling tools to make sure something goes up daily without taking too much time. This way, you can stay consistent without stress.
A good way of doing this is by picking a couple of social platforms where your audience hangs out. While some may think Facebook is outdated, it still holds value, so don't skip it blindly. Stick with at least a few platforms, but don't go overboard. It can help you reach more people without stretching yourself too thin.
Make sure your content is both interesting and shared often. Posting amazing stuff weekly is better than monthly because it keeps you on people's minds. You could plan themes for each week to help organize your ideas and make them easier to create.
Another smart move is setting specific times to check and reply to comments. Engaging with your audience shows you care and helps build a loyal community. Plus, people often like and share content they feel connected to, and this engagement can make your posts more visible.
Remember, the key is consistency over time. It's not about quick wins but building a strong presence. So stick with it, and you'll find success online.
Full Transcript
If you're not doing this on social media, you don't exist online. Sprout Socialist broke down how the average person uses more than six social networks per month. That's why Facebook still does well. As a lot of young people, a Facebook's dead, but yet they still have Facebook accounts and every once in a while they log into it. When you post daily, it gives you the maximum opportunity for your followers to see your content. If you don't post each and every single day, including holidays, because that's non-negotiable, you won't see success. If you look at the people who do well on social media, they're consistent and they've been doing it for many, many years. Having amazing content, but posting once a month isn't enough. People just be like, "Yeah, they have amazing content." Not going to see them again. You don't want to be that person. You want amazing content pushed out every
