Summary
- To become a digital marketing expert, actively post and test content on social media, especially on platforms like X. Unlike other platforms, X promotes high-quality content irrespective of past performance.
- Starting a blog is a cost-effective way to establish a strong online presence. For about $100, you can secure a domain and hosting to begin blogging, which can generate significant revenue over time.
- Use tools like Uber Suggest to analyze competitors' content, identify successful keywords, and create more detailed and up-to-date blog posts.
- Utilize heat maps, such as those provided by Crazy Egg, to optimize your website layout. This helps you understand user behavior and adjust page elements to improve conversion rates.
- Leverage AI tools to enhance marketing strategies; AI can expedite content creation, data analysis, and idea generation, allowing you to focus on strategy and execution.
- Continuously test and iterate marketing campaigns, as what works today might not work tomorrow. Conduct A/B tests on everything from website elements to email subject lines and track results for ongoing success.
- Learn from experienced marketers through mastermind groups, even informal ones. Engaging with peers can expose you to new ideas and help you avoid common mistakes.
- Always consume new content and stay updated on digital marketing trends to sustain and improve your expertise in the field.
Video
How To Take Action
I suggest starting with these simple actions to make your small business grow or boost your personal development:
Post on Social Media: Begin testing your content on platforms like X. It's a great way to see what works because the platform promotes great content, even if your past posts haven't done well. Start posting consistently and note what folks engage with most. Once you spot the winners, share them on other platforms like Instagram or TikTok.
Start a Blog: For just around $100, you can start a blog by securing a domain and hosting. Use this platform to share valuable and engaging content. It’s low-cost but can attract customers and generate revenue over time.
Analyze Competitors: Use tools like Uber Suggest to see what keywords your competitors use and create more comprehensive and updated content. This helps your blog rank better on search engines like Google.
Optimize Website with Heat Maps: Tools like Crazy Egg can show you where visitors click on your website. Use this data to position your important elements correctly and improve sales conversions.
Utilize AI Tools: Combine AI tools like ChatGPT or Google’s AI with your strategy. AI can help create content and analyze data quickly, letting you focus on planning and executing marketing strategies.
Continue Learning and Testing: Join mastermind groups or meet-ups with other marketers. Learn from their experiences and keep testing different marketing techniques to find what works best for you. Stay updated with the latest trends and adapt your strategies accordingly.
By taking these steps, you can enhance your skills and grow your business without spending a lot of money or time.
Quotes by Author
"One of the fastest ways to Master digital marketing in 2025 is not just consuming content but actively posting and testing on social media"
"Starting a blog is the easiest marketing strategy in 2025"
"Traffic to your website is worthless if it doesn't convert"
"It's crucial to optimize your website"
"The winning combination at least for marketing is AI and humans combined"
Full Transcript
I've built a ninef fig marketing business worked with Fortune 500 companies like Amazon and Google and my brand reached millions of people monthly through my blog YouTube channel and podcast making me one of the most recognized experts in digital marketing SEO but if I had to start all over again here's exactly what I would do to go from Total beginner to digital marketing expert no fluff just a proven road map let's break it down step by step starting with the basics one of the fastest ways to Master digital marketing in 2025 is not just consuming content but actively posting and testing on social media posting on X is the best way to master digital marketing the difference between X and other platforms is most platforms penalize you if you keep posting mediocre content for example if you post two times a day on Instagram and you keep doing that for 3 months but no one really engages with your content it tells Instagram hey people don't like Neil's content but then you start posting content on Instagram Instagram will give you more views than your average mediocre content but you won't be knocking out of the ballpark right away why because you've trained Instagram that your content's mediocre because just like Instagram YouTube Facebook LinkedIn Tik Tok are actually similar but on the flip side x is a very unique platform if you post three times a day on x 10 times a day and it's all mediocre junk content that no one engages with if you post again and then all of a sudden you start posting amazing content content on X that amazing content will do well and they don't care about all your previous posts so what you want to do is start by posting on X see what people are engaging with and what they're not engaging with it doesn't matter if you have tons of followers or not if your content's engaging they'll start showing it to all the people on the platform you then take the top 10 or 20% of your winners on X and then post them on Instagram Facebook Tik Tok LinkedIn and YouTube this is how you create success in all the social media platforms without without wasting too much time in addition to testing content on social media owning a website and ranking on Google is one of the best long-term marketing strategies in 2025 starting a blog is the easiest marketing strategy in 2025 the cool part about creating a Blog is it's really simple these days for a 100 bucks you can get a domain and hosting and with the click of a button whether you want to use like dream host or you want to use GoDaddy you can get a Blog up and running for pennies on the dollar and everything is pretty much automatic all you really have to do is post content and promote it this is how I started and I started this way because blogging isn't expensive this is how I create a company that generates an excess of $100 million a year in Revenue because of blogging now the key with blogging is to produce content that does really well so what you want to do is go to uers suggest.com and put in a competitor URL Uber suggest will show you how much traffic that competitor gets all their top pages what key wordss are driving traffic to each of those pages this gives you ideas on content you should be creating that Google loves now what you need to do is go to your competitor's website those pages are getting tons of traffic and look to see what they're talking about I want you to create a blog post that's better than theirs more detailed more thorough that's more updated and fresh this is why Wikipedia ranks so well on Google it's because their content is fresh and always updated but your competition probably isn't updating their content as often as Wikipedia and when you create this content the part is you can actually go back to Uber see all the people linking to your competitor's post and hit them up telling them how your blog post is more detailed thorough is more beneficial is more upto-date and why they should be linking to it because it helps their users more than linking to the competition it's a great way to get more links to your website and increase your rankings over time but mastering digital marketing doesn't stop here now that you've mastered the fundamentals it's time to learn how to optimize and scale traffic to your website is worthless if it doesn't convert so it's crucial to optimize your website most websites get hundreds if not thousands of visitors but they're lucky if 1% convert into customers that means for every 100 visitors you're getting 99 in most cases are leaving your website and not buying anything they're not even becoming a lead your biggest problem isn't more traffic it's actually getting more of those visitors who are leaving to actually stick around and convert into customers so there's this concept of heat Maps which is what crazy shows you a heat map shows you all the hot spots where people are clicking and all the cold spots where they're not clicking crazy even shows you how far down the page people are scrolling if you're called to action button to add a product is all out the way at the very bottom of a page but no one Scrolls that low no one's going to buy your product so what you want to do with that data from crazy is adjust the elements on your web page so then that way you can maximize your Revenue you want to see where the attention is on the page and make sure you have the right right elements there you can also see the pages that people are getting stuck on and leaving your site is it messaging off is it wrong you can run AB tests through crazy 's wizzywig editor in other words you can just click some buttons you don't need to know how to code you can edit it it'll give you suggestions and you can run at split test where crazy shows visitors two different versions and they see which one converts better then you'll know if the changes you made are causing you to get more sales or less sales when you continually do this for your whole website you'll start generating more more visitors over time it's also crucial to take advantage of AI to level up your marketing strategies in 2025 a lot of marketing is all about content creation without content there's not as much to Market even the text on your landing pages for your paid ads is content the creatives that you use in your advertising is a form of content with AI like tools like Adobe Firefly you can create creatives faster heck even Facebook and Google provides you with AI that can help you create creatives faster and with AI like chat gbt and Gemini it can help you brainstorm ideas write content and then you can go in there and edit it see AI can speed up a lot of the process but you want to still be involved what we found is AI isn't better than humans and humans aren't better than AI the winning combination at least for marketing is AI and humans combined you can also look at a lot of the mundane boring tasks that you're doing like analyzing data you can just feed it into Ai and ask questions like what marketing campaigns are profitable and which ones aren't and it'll help spit that data back out to you so you know where to fine-tune your time and you're not spending tons and tons of hours just looking out boring data when you can be doing something else the key with AI is not that they save you time but allows you to focus on more of the strategy and the execution instead of the boring mandane task that a lot of people could be doing and now you're equipped with a variety of effective digital marketing strategies to help you conquer the digital world in 2025 but you're learning doesn't stop here because even if you're able to use lots of different digital marketing strategies to create effect marketing isn't about knowing it's about testing I've launched thousands and thousands of campaigns but the best ones come from constant iteration most people fail in marketing because they stop testing what you need to do is continue to test and learn because if something works right now it doesn't mean it's going to work forever for example with one of my prior companies kissm metrics we increase our conversion rates by over 90% by having people sign up and log in through Google you know that button that just says sign in with Google and then you're registered for that random site that you're on we were doing that back in the day and it drastically boosted our conversion rates and that was the only option we gave people cuz it worked so well but fast forward to today we don't force that option why times change people are now concerned about privacy 10 plus years ago they weren't really concerned about privacy by continually iterating and testing you can figure out what's just not working right now but what will keep working in the future so that way you can keep growing I recommend that you constantly set up ab tests you can do this for creatives landing pages even Evil subject lines and you want to track the results and refine by doing this it's going to allow you not only continue tests and experiment but it'll show you what's working and not and you can use that data to figure out what you need to do in the future to continually be successful for example with email testing tools like MailChimp or convert kit offer AB testing built in as for landing pages and your website tool like crazy egg will allow you to AB test pretty much everything when it comes to ads the platforms like Google and Facebook have AB testing built in so that way you can maximize your Roi the best marketers also learn from those who are ahead of them a lot of my breakthroughs come from Master mind groups I'm not talking about those groups where you have to pay $5,000 to attend the event I'm talking about just those groups that you're in a WhatsApp thread or you're just meeting up with people within your city and you're discussing stuff for free or you're at an event or a conference for your industry and you're meeting up with other marketers over drinks and discussing ideas and what's working and what's not the real key to learning digital marketing is to surround yourself with other experts accelerates your learning curve and it helps you avoid a lot of the common pitfalls and mistakes that you would make on your own and in addition to all of this you also want to ensure that you're constantly consuming valuable content to learn more about digital marketing watch this video next where I condense my 23 years of experience doing digital marketing and just 23 minutes
