Summary
Traffic is not the ultimate goal; traffic needs to convert to revenue. I used SEO tactics not only to triple organic traffic but also to nearly double my client's revenue in less than a year.
One effective link-building technique is to find stockist listings. These are "where to buy" pages for products like fashion brands. Contact these sites to include your link; they are often happy to oblige since it makes their pages more comprehensive.
Use search techniques like "brand name intitle: where to buy" to find potential stockist links. This simple method can uncover plenty of link opportunities.
Unlinked brand mentions can still be valuable. Offer something in exchange, such as a testimonial, to convert mentions into valuable links. Automated tools like Google Alerts can help find these unlinked mentions easily.
Traffic is just a vanity metric if it doesn't convert. To optimize for conversions, analyze which products are your best sellers using analytics. Focus on these products to maximize profits.
In content, strategically place links to products. Make them noticeable and clickable, as product links can get significantly more clicks.
Include product widgets within your site. These can be placed in the sidebar or content to entice customers to click and buy. Use large images and interactive elements for better engagement.
If it’s difficult to convert informational readers into buyers, at least aim to get SEO value from them by encouraging them to read more from your site using related post widgets.
Writing unique product descriptions on a large scale is possible with tools like ChatGPT. Using AI can help generate engaging, custom product descriptions even for very similar products.
- Through these methods, I achieved a 24.15% increase in traffic and expanded the number of Google top 10 keywords from 2,000 to 3,500.
Video
How To Take Action
I would suggest implementing a few simple strategies to boost your business's success. First, focus not just on increasing traffic but on converting that traffic into revenue. Use SEO tactics to boost organic traffic, but remember, the goal is to turn visitors into paying customers.
A good way to start this is by finding stockist listings where your products can be featured. Use search techniques like "brand name intitle: where to buy" to find these opportunities. They are gold for getting more visibility and often have high conversion rates.
Also, pay attention to unlinked brand mentions. These can still be valuable! Use tools like Google Alerts to track mentions of your brand and offer something in return, like a testimonial, to turn these into quality links.
Look at your analytics to see which products are your best sellers and focus on those for maximum profit. Strategically place product links in content and use widgets to make these links more engaging. Large, clear images and interactive elements, like add-to-cart buttons, can improve engagement significantly.
If you're struggling to convert informational readers into buyers, at least use related post widgets to keep them on your site longer, increasing the SEO value of your page.
Finally, use AI tools like ChatGPT to create unique, engaging product descriptions. These descriptions will be more appealing and save you time, especially for similar products. By using these strategies, you can boost traffic and conversion without a big investment of time and money.
Quotes by Author
"Traffic is a vanity metric"
"Tripling organic SEO traffic in less than a year is cool and all but traffic is a pure vanity metric if it doesn't add dollars to your bank account"
"Have you ever heard of stockist listings"
"Traffic is great and all but only if it results in a conversion"
"The links in Black don't make me any money the links in red do and guess what they get 21% more clicks"
Full Transcript
tripling organic SEO traffic in less than a year is cool and all but traffic is a pure vanity metric if it doesn't add dollars to your bank account in this video I'm going to show you the SEO tactics I use to yes create a raging traffic boner on Google but also turn those visitors into paying customers nearly doubling my client's Revenue in less than a year my name is Matt Diggity and I'm the director at the search initiative an international SEO agency managing some of the biggest brands in the internet and today I'm going to be giving out some of our best ceio strategies you'll learn two link building techniques one you probably never heard of and another that you thought was dead but we bringing it back like Reay gun did for break dancing just kidding it doesn't suck I promise next a way to monetize your informational content like J Paul can monetize bad boxing and one of my favorite ways to crank out content at scale content that Google likes to make out with we'll get to that in a sec but real quick I wanted to let you know that my SEO agency the search initiative has a $1,000 off discount going on until the end of the month to get a free audit head on over to the search initiative.com and put your details into the form and we'll let let you know what we can do for you now back to the video all right I can't wait to show you this link building technique it particularly works well if you sell stuff on your website which is good because every damn website on the internet sells something or at least it should anyways have you ever heard of stockist listings all right check this out let's say that your website either sells or reviews fashion like this brand Maharishi so hot right now stockists are basically where to buy pages that list out where to buy Maharishi if your website isn't featured on this list well hot damn we got ourselves aink link opportunity the conversion rate on this kind of Link Outreach is op because these types of Articles rank higher the more complete they are don't be surprised if literally everyone says yes to you here's one way to find them search brand name intitle colon where to buy or stockus or stockist and here's tons of them including the one I showed before if you have HR check this out dump on your competitors into site Explorer and go to the backlink report then filter for the following keywords in their page title where to buy stockus and stock and look at all these bad boys and here's some other variations on this tactic that you can use search for best product category year like best hair straightener 2024 top product category reviews like top wearable device reviews and comparison of product category comparison of air fryers you're looking for review sites like this with where to buy sections to drop in your link and when you're ready to send out link request feel free to use this email template that I tested to death it converts like crazy next it's time to bring an Old Link building tactic back from the dead with a different spin on it and that's getting links via unlink brand and product mentions but Matt unlinked mentions don't work anymore shut up and hold my beer in case you're not familiar an unlink mention is when someone talks about your website but they don't give you a link for example this chocolate brand has over 250 links that they're missing out on and I found this in two seconds hr's content Explorer is super powerful for this search for your brand name and quotes then click highlight and Link and enter your domain and sure enough here's a dr54 before that mentioned the search initiative but didn't give me a link mother I also like Google Alerts to get mentions sent to me on autopilot every day okay so the reason that the vanilla unlink mention technique doesn't work that well is well it's because when you email a stranger and say hey can you take time out of your day and give me a back leag they're like I don't give a company what's in it for them easy fix offer them something in exchange here's a template you can use that offers them a testimonial for their product or service in exchange for the help here's one you can use if their article that mentions your website is old and needs an update and of course you're going to fix that link here's one where you can offer them exclusive content such as white papers ebooks or case studies and here's one where you can offer them interactive content like a quiz or calculator which can easily be spun up with chat GPT next I want to address something that many seos royally screw up and I'm going to say this slowly and clearly for them traffic is a vanity metric yes traffic is great and all but only if it results in a conversion sure on your chocolate brand website you should write an article on the history of chocolate in order to build topical Authority but you're wasting a massive opportunity if you're not trying to get this topof the funnel traffic closer to conversion with the optimization techniques I'm about to show you we were able to increase our client's Revenue by 72% if you want to optimize for profit you need to First identify which products make you the most money a properly setup analytics account will show you exactly this go to reports monetization e-commerce purchases set it to 90 days and then sort by items purchased or item Revenue to find your top sellers if you want me to make a a video on how to set up analytics like this type analytics in the comments next strategically place links in your content as you'll notice in this article on my site the links in Black don't make me any money the links in red do and guess what they get 21% more clicks Yeah Boy also if you're selling stuff use product widgets which are small interactive elements that can be embedded on your sidebar footer or even within the content there's popular products widgets so you can showcase the bestselling products you found earlier recently viewed or browsing history widget widgets and yes this is mine from Amazon new arrivals special offers and discounts to create urgency and people also buy widgets which I'm particularly a sucker for as far as placement goes other than the sidebar which I'm a fan of because you can make it stick to their screen as they scroll you can also drop widgets directly into your content to get a sale when they're in the flow of reading or more subtly at the bottom of an article as far as design goes if you don't include an image don't expect anyone to click it my test back this up without a large clear image your readers are just going to keep reading and make sure to incorporate interactive elements like add to cart buttons or quick view options directly in the widget allowing users to engage with the product without leaving the blog post if you're on Shopify you can use a paid blog Builder like blogle to easily add product widgets to your articles for woocommerce you can use plugins like yth woocommerce product sliders Carousel and yth woocommerce recently viewed products let's be real though in some situations you won't be able to get an informational content reader to eventually buy your stuff not all is lost at least try to get SEO value out of them by getting them to read more informational content related post widgets are great for this if you're on WordPress I recommend using the contextual related post plugin it automatically generates a list of related posts based on contextual cues from your blog post title and content an alternate solution if you want more control is the custom related post plug-in and if you run an e-commerce site on Shopify check out the related blog post Pro plugin okay next we're going to address the absolute bane of e-commerce site owners I will break you and that is how to write unique product descriptions at scale some stores have hundreds or even thousands of products and they may be so damn similar that they might as well be the same thing here's how to do it with chat gbt using the e-commerce SEO product description writer AI GPT first search for it on chat gpt's GPT page then click Start chat and then upload some photos of your product you'll be asked a few questions like what is the name of this product which platform are you creating this listing for like Shopify Amazon or whatever and would you like to include emojis in the listing and then with a little AI magic you get a response like this pretty damn good but let's say this is too wordy and not quite witty enough for your snarky audience all good you can adjust your output with this simple rewrite prompt so what was the result of all this effort since the start of the campaign we were able to increase traffic 24.15 and the number of keywords in the top 10 of Google increased from 2,000 to 3.5k if you'd like us to do this for you head on over to the search.com put your Deets into the form and we'll get right back to you $1,000 off until the end of the month
