Summary
- Early in my career, I believed SEO was the best marketing channel.
- I worked on SEO for a power supply manufacturer called Elpac and helped boost their revenue by about $20 million through online leads.
- With larger brands, those making billions in profit, no single channel made up more than 20% of their revenue; often, it was less than 10%.
- Successful businesses use an omni-channel approach, integrating multiple channels rather than relying on one.
- All channels support each other and help the business grow faster when used together.
- It's important to post on all channels with a strategy in mind, learning from each one and adapting.
- Now, I don't favor one marketing channel; I prefer using them all together.
Video
How To Take Action
Implementation Strategies for Small Business, Entrepreneurs, and Personal Growth
I would suggest implementing an omni-channel approach for your marketing. This means using several different ways to reach people instead of just one. For example, use social media, email newsletters, and SEO all together. Each one can support the others and help you grow faster.
A good way of doing this on a low budget and with little time is to recycle your content. For instance, you can write a blog post and then share parts of it on your social media. This way, you don’t have to create new content for each channel but can still be active on all of them. It's like hitting two birds with one stone!
Another important step is to keep track of what works and what doesn’t. If you post a funny picture on Instagram and it gets a lot of likes, try doing something similar on Facebook or your blog. Learning from your efforts and adapting is key.
Always have a strategy in mind. Don’t just post for the sake of posting. Know what you want to achieve. Maybe you want to get people to sign up for your newsletter or visit your website. Make sure all your posts work towards that same goal.
Finally, remember to integrate your channels. For example, if you send out an email newsletter, include links to your social media accounts. This way, people who read your emails might start following you on Instagram or Facebook, growing your audience even more.
By using all these low-cost and simple strategies, you can boost your small business or personal growth without spending too much money or time.
Full Transcript
when I started my career I thought SEO was the greatest marketing channel out there I first started by doing SEO for this website called elpac it was a power supply manufacturer and through online leads we drove them extra 20ish million dollar in extra revenue and over time I started working with bigger and bigger Brands and what I noticed was with these large corporations I'm talking about companies that don't just make billions of dollars in Revenue but make billions and billions in profit no one channel ever made up more than 20% of their revenue and even 10% was and what I found was they took an omni Channel approach they weren't relying on one algorithm all the channels helped each other and when you leverage all of them the business just screw faster that doesn't mean you just post on all of them it's you post on all of them with the strategy and you take the learnings from one and adapt it to others and you have the same mission in mind these days my favorite marketing channel isn't one it's actually all
