Summary
- I believe YouTube is essential for any online business because it converts better than any other platform I've experienced.
- Let me explain with an example: when I share a case study on my blog, it gets about 5,000 views and a 1 to 2% conversion rate.
- If I take that same case study and create a YouTube video, it reaches 30,000 views and converts at a 2 to 3% rate.
- By using YouTube, you can achieve 10 times the leads with the same effort compared to just using a blog.
- Retargeting people who have watched your YouTube channel yields the highest return on ad spend.
- Using YouTube effectively can drastically increase traffic and leads for your business.
Video
How To Take Action
I suggest starting with YouTube if you want to grow your business online. It’s a low-cost and high-impact strategy that can bring in more leads than other platforms. To begin, create videos about any case studies or success stories you have. These videos should be about the problems your product or service solves.
It doesn’t need to be fancy. You can use a simple camera or your phone. Focus on making the message clear and engaging. Talk directly to your audience and encourage them to visit your website or contact you for more information.
Once you have a video, share it widely. Post it on your YouTube channel and share the link on your social media accounts. This helps get more eyes on your content and drives more traffic to your main website.
Retargeting is another step you should take. This means showing ads to people who have already watched your videos. It’s often cheaper and gets better results because these viewers have shown interest.
You can set up retargeting campaigns using platforms like Google Ads. This way, those people are reminded of your brand and more likely to become customers.
By focusing on making simple YouTube content and retargeting your viewers, you can see a big jump in your business leads without spending a lot of money.
Full Transcript
let me explain why YouTube is absolutely necessary for any modern online business YouTube converts like no other platform that I've ever seen in my professional life let me show you how it works with an example the way you get traffic back to your website from YouTube is you simply ask your viewers every few months I'll release a case study from my Agency on my blog it'll get 5,000 views and generate leads at a 1 to 2% conversion rate if I take the same case study and make a YouTube video of it we're talking 30,000 views at a 2 to 3% conversion rate that's 10 times the leads with the same amount of effort not only that but if you run paid ads retargeting Channel viewers gets you the highest return on ad spend thanks for watching and remember to subscribe for more videos just like this one
