Summary
- I found that videos keep potential customers engaged. Users spend 88% more time on sites with videos.
- A great video boosts message retention to 95% compared to just 10% with text.
- Keep video content simple and use smartphones for production. Quality is key.
- Use quizzes to capture emails. They are engaging and can bring repeat traffic.
- A clutter-free, minimalist website design is more visually appealing and stress-free.
- Repeat traffic is eight times more likely to convert into a sale than first-time visitors.
- Comparison charts help potential clients see the value of choosing your service over others.
- Using conversational and simple language makes your website more relatable and trustworthy.
- Show real people in images on your website to create a stronger connection with your audience.
- The principle of scarcity urges visitors to act quickly, enhancing conversion rates.
- Create a strong “about us” page with storytelling elements to build trust and connection.
- Videos can significantly boost your website’s SEO, keeping people engaged longer and attracting backlinks.
- Chat GPT and custom GPT can help write your website’s copy quickly and effectively, even adding your unique tone and personality.
- AI-powered live chat tools can handle customer inquiries efficiently, simulating a real human conversational style.
- Implement a clear, engaging hero section on your homepage with a strong headline and subheadline.
- The left side of your webpage is crucial; place the most important information here.
- High-quality, real-people images make sections more engaging.
- Larger intro paragraphs can help draw attention to longer sections.
- Breaking up content with white space, lists, and bold phrases makes pages more skimmable.
- Use AI tools like Chat GPT to input keywords naturally for better SEO without compromising readability.
Video
How To Take Action
I would suggest implementing some easy and effective strategies to get started on personal growth or growing your small business. Here are some steps that will take little time and money, but offer big value.
Make Simple Videos
Videos keep people engaged on your site. You don’t need fancy equipment—a smartphone will do! Start with videos that explain what you do, customer testimonials, or even FAQs. This can boost how long people stay on your site and help them remember your message.
Add Quizzes to Your Site
Quizzes are fun and interactive, and they can collect emails for you. Create a simple quiz related to your business, like “What kind of service do you need?” Offer a little reward for completing the quiz, like a personalized result or a small discount. This keeps visitors engaged and helps bring them back.
Declutter Your Website
A clean website looks more professional and is easier to use. Get rid of any unnecessary images, pop-ups, or text. Stick to a minimalist design that highlights your key messages and makes it easy for visitors to find what they need.
Use Comparison Charts
Show how your service stacks up against others. Create a simple chart comparing your services to the competition, highlighting what makes you unique. This makes it easier for visitors to choose you over someone else.
Write in a Conversational Tone
Your website copy should sound like you’re talking to a friend. Use simple language and avoid fancy jargon. Consider using tools like Chat GPT to rewrite your content in a more relaxed and engaging way.
Highlight Real People
Use real images of customers or your team. This creates a stronger connection with visitors. Avoid stock photos that look too posed.
Create a Strong Hero Section
The hero section is the first thing people see when they visit your site. Make sure it has a clear headline, a subheadline, and a call-to-action button. Place all important info on the left side of your page because people naturally look there first.
Leverage Scarcity
Let visitors know that your services are in high demand by mentioning limited availability. This could be something like “Only 3 slots left this month!” which encourages quicker decisions and boosts sales.
Optimize with AI Tools
Use tools like Chat GPT to quickly write or rewrite your web copy, ensuring that it’s keyword-optimized and reads naturally.
By following these steps, you’ll make your site more engaging, easier to navigate, and ultimately more effective at converting visitors into customers.
Quotes by Wiki Wayne
“I dove deep into some of the most successful service business websites on the planet and discovered seven strategies that they all use to keep their visitors hooked”
– Wiki Wayne
“Imagine leaning on a scientifically proven Website Layout and tripling your growth and sales as a result”
– Wiki Wayne
“If there were some magical thing you could put on your website that was proven to keep people there almost twice as long, you’d be interested right?”
– Wiki Wayne
“If you can’t explain it simply, you don’t understand it well enough”
– Wiki Wayne
“Our brains on a very instinctual level prefer order and simplicity”
– Wiki Wayne
