Summary

• You don't need fancy equipment to start on YouTube. Use your smartphone camera and natural lighting. A simple $30 microphone can improve audio quality.
• Focus on creating educational content. Pure education videos attract serious viewers who are likely to become paying clients.
• You don't need to be a full-time content creator. Batch producing videos can save you time; work on multiple videos at once across different stages.
• Use AI to help create content. Let AI organize your ideas and draft scripts, then personalize and polish those scripts.
• Personal expertise and personality are your greatest assets. Clients seek trust and authenticity over youthful looks or influencer status.
• Simple videos are effective. Gimmicks and Hollywood-level production are not necessary for attracting clients.
• Utilize strategic scripting in your videos. Use specific hooks to grab attention and present valuable content consistently.
• Exposure on YouTube can significantly shorten your sales cycle. Leads that come from YouTube feel they already know you, which increases your close rate.
• Compete less intensely on YouTube. Your competition is likely less effective in video strategy, giving you an edge.
• Embrace your authentic self on camera. Authentic engagement builds a stronger, more trusting relationship with potential clients.
• Videos continue to attract views and leads long after they're posted. YouTube videos have a long lifespan and can bring in leads for years.
• Overcome fear of trolls with techniques for handling negative comments. Use automatic filters and community guidelines.
• If you're nervous about being on camera, practice will make you better. Most YouTubers were awkward at first but improved over time.
• This strategy is proven even for "boring" niches. Clients actively search YouTube for specific advice, making even less flashy topics viable.
• Enroll in the YouTube to Clients Academy to get structured guidance, support, and resources tailored to service businesses. The program simplifies the process with tools, templates, and personalized coaching.

Video

https://www.youtube.com/watch?v=lz_6cfm8QRQ

How To Take Action

Action Plan for Implementing YouTube Strategies for Small Businesses, Entrepreneurs, and Personal Growth

Use Basic Equipment

I would suggest starting with just your smartphone camera and natural lighting. This keeps costs low and is easy to set up. A simple $30 microphone can improve your audio quality significantly.

Create Educational Content

Focus on making educational videos. Share your knowledge and expertise in a straightforward way. This helps attract serious viewers who are more likely to become paying clients. You don’t need flashy graphics; your valuable content is what matters most.

Batch Video Production

A good way to save time is by batch producing your videos. Work on multiple videos at once—plan them, draft scripts, record, and edit in batches. This minimizes the time spent switching between different tasks and maximizes productivity.

Utilize Artificial Intelligence

Use AI tools like ChatGPT to help with content creation. Let AI organize your ideas and draft scripts, which you can then personalize and polish. This will save you both time and effort.

Be Authentic and Personable

Your personality and expertise are your greatest assets. Clients seek trust and authenticity over high production value. Embrace your authentic self on camera to build a stronger relationship with potential clients.

Handle Negative Comments

Overcome the fear of trolls by using techniques to handle negative comments. Apply automatic filters and set community guidelines to keep your comment section clean and positive.

Practice to Improve

If you feel nervous about being on camera, remember that practice makes perfect. The more you record, the more comfortable you'll become.

Use Strategic Hook and Scripting

In your videos, use compelling hooks in the first few seconds to grab attention. Follow a structured script to keep your content engaging and valuable.

Long-term Benefits

Remember that YouTube videos have a long lifespan. Videos you post today can continue to attract views and leads for years to come, making it a sustainable marketing strategy.

By focusing on these low-cost, high-value strategies, you can effectively leverage YouTube to grow your business or personal brand without overwhelming yourself.

Quotes by Author

"You can stop wasting time on traditional marketing methods that just don't cut it anymore"

"You're going to learn how to leverage YouTube to grow your service-based business"

"You just need to be the biggest expert in your niche"

"You'll establish a strong presence on YouTube, the world's second largest search engine"

"When done right, it can increase desire for your services, shorten your sales cycle, and automate client and lead generation every single day"

Full Transcript

hey there and welcome to this very special training master your YouTube strategy appr proven system for service providers so today you're going to discover the five YouTube secrets to consistently attract highquality leads and clients on autopilot without any fancy equipment influencer status or endless content creation so I'm really excited to show you how you can stop wasting time on traditional marketing methods that just don't cut it anymore in instead you're going to learn how to leverage YouTube to grow your service-based business and confidently generate a steady stream of Ideal clients who don't just want to work with you but who are genuinely excited to work with you so in this training I'm going to walk you through my proven YouTube system that covers every aspect of creating a successful Channel by the end of our time together you're going to have a clear road map to create really engaging videos that resonate with your target audience optimize your channel for maximum visibility and convert viewers into loyal clients and the best part you don't need any prior video experience or a big budget to make it happen everything I'm sharing today is incredibly doable regardless of your current skills or your resources you'll establish a strong presence on YouTube the world's second largest search engine and connect with your ideal clients in a way that builds trust credibility and ultimately a thriving business and I'm going to be sharing something really exciting that I've been working on a little later but whether you choose to join me on that or not you're going to get what you came for today this training is going to be helpful to any service business but there are a few scenarios that this is especially useful and profitable for one you know your stuff you know your knowledge and your experience make you the perfect person to create valuable YouTube content that attracts and engages your ideal audience your background means you can give out thoughtful trustworthy and useful advice which is key for building trust and credibility on YouTube this doesn't mean you need to be the biggest expert in your Niche you just have to know more than your audience does you want to expand your business and find new ways to bring in highquality leads maybe you're thinking about offering new products or services that can help more people expanding beyond your local area or just spending less time working oneon-one with clients you can work with clients no matter where they live this is definitely not a musthave many local businesses have done well on YouTube but the most successful ones who have the easiest time with it tend to not be limited by location so if you can already work with people anywhere or if you're local now but considering adding remote coaching or Consulting to your current Services YouTube can be a GameChanger for your business but why listen to me in the first place picture this it's 2010 and I'm just starting my web design and Consulting business I thought I had it all figured out I would just rank on Google and boom clients would just come knocking on my website and it worked sort of I did manage to rank for web design Los Angeles you know back then it was surprisingly easy so I had people finding my website and scheduling consultation calls but these calls really felt more like interrogations you know potential clients grilled me about pricing and threw out objections right and left even though my rates as a freelancer were pretty reasonable in the market and let's just say I'm no smooth talking salesman so I was lucky to close about 20% of those calls and to make matters worse I ended up moving to Chicago in 2015 and that's where things got real you know SEO had gotten way tougher and ranking for web design Chicago just wasn't happening as easily but I had heard that if I had a Blog and I included a video on my blog posts I could rank higher so I had a new plan I started creating short videos answering common questions that business owners had about getting a new website so I uploaded them to YouTube and then embedded them on my blog but then something unexpected happened people started finding my videos directly on YouTube and I mean way more people then who were finding my blog you know they'd watch a couple of my videos that answered their questions and then they'd Reach Out ready to work with me and these leads were different they felt like they already knew me like we were old friends you know they'd say things like I've watched all your videos I can't believe I'm actually talking to you and guess what because I'd given them value in advance they were already bought in and I started closing 80% of my consultation calls doubled my rates within a year and completely stopped worrying about SEO blogging social media all of it YouTube had become my ultimate client magnet and my calendar was at 100% capacity since then YouTube's been my secret weapon it's allowed me to add $1,000 an hour Consulting to my service lineup and then pivot to even more scalable income streams like info products digital courses and affiliate offers now that may or may not be your goal but whether you want to leverage YouTube to create a truly scalable business like I have now or you just want it to attract more of your perfect clients who are already pre-sold and working with you the doors that YouTube are going to open for you give you the freedom to choose any of these options as you grow your business because here's the thing making YouTube your main marketing channel will not only consistently attract the kinds of clients you love working with into your service business it will also Elevate you above your competition into a market of War one in your Niche when done right it can increase desire for your services shorten your sales cycle and automate client in lead generation every single day consistently and predictably but it's not just about making whatever videos you want to make or think you should make your channel and the videos you make need to follow a specific system to see these kinds of results and today's training is all about the system so now let's just dive right into the road map so you can see how you can create your own automated client pipeline using YouTube starting with our first behindthescenes secret people don't look for service providers on YouTube but they still find them every day and it's no accident here's the thing whenever I make a video about using YouTube to get clients I get comments like but Wes nobody's looking for an accountant or a dog trainer or window washer on YouTube and they're right people are not searching YouTube to find businesses like they do on Google but they do search for expert tax advice dog training tips and better ways to clean and when you're the one teaching them they found you in the most organic natural way possible right as they're going through the problem that you can help them with so here's how it all works you know when you create videos that answer common questions or pain points that your ideal clients have you're tapping into YouTube's search algorithm this algorithm is constantly working to match viewer searches with with relevant video titles and descriptions so when someone types in their question or problem your video pops up ready to help them out so they click on your video and start watching you deliver some great advice and value and they're interested in what you have to say some of those viewers are going to watch another one of your videos right after YouTube's pretty smart like that it'll suggest more of your content to them in suggested videos along the sidebar here or on their homepage later on but the real magic happens when someone watches not just one but multiple videos from you YouTube notices that and keeps showing them more and more of your stuff thing is most people aren't going to be ready to work with you after just one video but when they start binging your content video after video that's when the trust builds they start to see you as an expert you know someone who really knows their stuff and wants to help them succeed that repeated exposure to your advice and expertise is the key but here's the key to moving more of your viewers into action as you teach what you know you sprinkle in little mentions and stories about clients that you've worked with and the results that they got making your teaching much more tangible and less Theory based so after getting all this value from you a percentage of viewers are going to start to think to themselves hey this person really knows what they're talking about and they say they work with clients maybe I could be one of those clients then then they'll head over to your website to learn more and because you've already built that trust and connection they're way more likely to book your service or at least a consultation with you search is what makes YouTube so powerful for service businesses specifically it's the second largest search engine but it's so much more powerful than Google because it lets you just concentrate on making helpful videos without having to have a PhD and SEO like you would need to you know master all the skills it takes to rank your website plus it comes with the additional benefit of accelerating the no love and Trust factors which just can't be replicated in written content on your website when it comes to YouTube videos there are three main types entertainment education and what we call edutainment so let's take a closer look at each one of these first up we have entertainment videos these are the ones that are all about making you laugh or just the time they're the cat videos the crazy stunts and the viral challenges if these channels make any money it's usually through ad revenue or sponsorships but here's the thing entertainment videos might get you views but views don't pay the bills my friend okay next we have one where we split the difference the entainment video a lot of YouTube experts have been pushing this format saying you really can't just teach people you need to make it funny or use full-blown storylines or a bunch of of fast-paced editing tricks to keep people interested and sure that can work if you're going for tons of views for the masses but virality isn't the goal here so what's the winning format that attracts the people who are most likely to pay for your services pure education yep just good old-fashioned teaching in fact 86% of viewers say that they use YouTube to learn new things or get information before starting on a task activity or event they don't want to be distracted by gimmicks they just want to learn what they need to know Marketing in business Expert Alex heroi recently very publicly said that he's not going to focus on edutainment Style videos like this one anymore for one simple reason they don't bring in business you know think about it if people are watching your videos just for the spectacle and the fast pacing they're not usually all that serious about taking the next step they're there to be entertained so Alex pivoted to this much more straightforward teaching Style video no more crazy editing hardly any graphics at all other than his whiteboard here just good solid information that his audience wants because they can use it and guess what his views haven't gone down at all as a result if anything they've gone up a bit simply because people who want to learn kind of just want to learn without distractions and I've seen this firsthand on my channel too now and then I like to experiment with different formats that I think might have more of a broad appeal like this one where I reacted to bad marketing advice that I found on Tik Tok and then this challenge Style video where I paid web designers I found on Fiverr to see if they'd make a good website or not and these weren't complete flops or anything but the views I got on these videos were pretty average to slightly below average for my channel compared with the videos where I just concentrated on teaching the edutainment style videos just didn't perform for these reasons sticking to Pure education in your videos is the much smarter move not only will that make things easier on you to make them you're actually going to trct more of the serious people who are more likely to turn into paying clients okay now it's time for YouTube secret number two you don't have to become a YouTuber to make YouTube work for you what do I mean by that well you've got a business to run right so it would be counterproductive to go into YouTube only to have it take over your entire life the good news is you don't have to become a full-time content creator to get all of the benefits that you want for your business you just need a smart strategy to get it all done in as little time as possible but before I get to a few time-saving strategies that you can use let me just say this every minute you spend on creating videos for your business is leveraged time meaning you're not wasting hours making a social media post that might get some attention today then disappears on you Youtube doesn't work like that the videos that you make today have the power to work for you for years every single video I've ever made is an evergreen pathway into my business I have videos that are 5 years old that still get over a hundred views every single day so yes YouTube is very much worth the time investment but now let's take a look at how you can work it into your already busy schedule so first you want to use AI as your assistant to help you get more done in less time notice I said assistant it's not going to do everything because if you just had chat GPT write your scripts for you guess what I'll be missing your experience your opinions your hard-earned knowledge you know if chat gbt writes it for you it's kind of like you just hired a writer to write a report on a topic that don't really know anything about so here's how you should be using AI instead for every video you make you want to start with your own knowledge including all the points that you know you want to make your expert opinions your experiences and even stories of how this worked out for a specific client so you start with the stuff that only you can bring to the table then you ask the AI to organize your ideas and maybe even add in some extras to it through its own research and then write your first draft for you and of course you'd want to clean up what it gives you a bit and make it sound like how you'd speak but starting from a first draft is way better than from a blank page when you do it this way you're getting the benefit of getting to a final script way faster and possibly better written than you could do it yourself and since you brought all your own unique ideas and experiences to the table you're avoiding the common AI trap of soulless writing with no point of view and doing it this way you can go from just some rough ideas in your head to a fullon shooting script in 30 minutes to an hour and my other tip for saving time on videos is to never create one-offs one at a time why it just comes down to hacking your productivity video creation goes through several stages right brainstorming writing shooting editing and then publishing and each of these stages is a very different kind of task so if you were to work on one video every week your brain has to switch from one kind of task to another we call this task switching and it's a complete productivity killer there's a study from Psychology today that says fully engaging and becoming productive in the new task can take around 20 to 30 minutes because the brain needs time to switch over from the old task to the new task so the best way to avoid task switching and get the most productiv AC ity power is to not make one video at a time but batch produce your videos instead batching is simply working on multiple videos at once that way you're not thinking of just one video title you're thinking of four or five in the same brainstorming session then when you're in the writing Zone using AI to help of course while you're still in that frame of mind you just write a few more and the same goes for recording then editing then publishing think about if you were going to make just one video every week it would probably take you two days every single week to go through all those steps only to have to repeat it all again next week but when you batch A month's worth all at once here's what that could look like you could get it all done within 5 days of the month like this or you could spend a few weekends every month or you could do it like Dr Anna pleet does it she's a doctor who talks about the Mediterranean diet on her Channel and being a doctor she's pretty busy herself right so she started by making those one-off videos but she pretty quickly started to get burned out by the weekly process of going through all that so she started batching her whole month's worth of videos just working on them in the evenings for about 5 days every month that alone's got her to over 20,000 subscribers in just over a year and her average video gets over 12,000 views and when you multiply that by four videos think about how many leads that can bring into your business every single month I don't know about you but it seems pretty worth a couple evenings worth of extra work to me but it gets even better than that because those videos that Anna makes Not only do they get their own views but once she had a library of videos built up she had a pretty cool idea to combine some of her individual videos on Mediterranean breakfasts lunches and dinner ideas into a longer super cut video to get even more mileage out of the work that she already did and guess what this video right here is her top performer with over 270,000 views as of now and since it's longer it gets her Channel a ton more watch time which really helps grow her Channel even more so it goes to show you that YouTube's much more about working smart than hard okay now time for YouTube secret number three YouTube isn't as fancy as you think thinking you need high-end equipment a big beautiful Studio Hollywood level editing and all the bells and whistles that stops 95% of wouldbe YouTube creators dead in their tracks so they never even start but let's look at why simple is almost always better starting with your equipment you don't need any camera other than your smartphone don't believe me take a look at these videos every one of them is just using their iPhone or Android assuming the content's good and you're getting good advice would you leave any of these videos videos based on the camera I didn't think so and neither would your viewers I'm even using my own iPhone to record this very masterclass and lighting you know Pro level lights could run you a few hundred bucks but all you really need is a good window take a look at these videos just using natural lighting the trick is just to get about 5T or so away from it so it's not too harsh the one thing you probably should buy is a good inexpensive microphone and the reason is you know smartphone mics aren't really that good and people will put up with bad video way more than they will with bad sound I'd recommend something as simple as this that just plugs into your phone then you clip the other piece to your shirt or one like this that you just plug into your phone and you point it at your face both of these options are under 30 bucks and you're ready to go but what about your background do you need to set up a dedicated room or redecorate to get good results on YouTube no not at all again just look at all these examples of videos where they're literally just working with what they've got these are just these guys home offices living rooms and possibly even basement most of these spaces aren't dedicated decorated sets but guess what it doesn't matter one little bit when it comes to your background there's just a few things you want to keep in mind so first try to clear away any clutter in the background just because it can be distracting if people are you know trying to make out what you had had for dinner last night because the box is still on your countertop and the other big thing is I try to not record yourself with a bed in the background that can just come off as unprofessional which is not the impression you want to make when you're trying to reel in clients right other than that recording in your home with normal things people would expect to be in a real home behind you is fine it just serves to make you more human and as it turns out people like that in fact many Studies have been conducted that point to the simple truth that videos care about the quality of your content much much more than the production quality of your videos and that's also great news when it comes to editing your videos for the longest time the trend was what we called retention editing where something new had to be happening every other second just to keep viewers watching but viewer behavior is Shifting away from the flashiness to more genuine content just take a look at these videos from Jillian Perkins a life engineered and Amy Johnson crow look at how simple they are they may cut to footage other than their face from time to time they may use subtle zooms and text on screen here and there but they're not bombarding your senses every second and a half with something new to look at and guess what each of these videos has well over a 100,000 views but you don't even have to go viral like that to get all the clients you want from YouTube you just need the right viewers nobody's a better example of that than Jay hail so Jay owns a personal training gym in the Bay Area and he has a YouTube channel with under a th000 subscribers as I record this and you know most of his videos get between 100 and 200 views these aren't exactly viral numbers right but I think you'll be shocked by what those numbers actually mean for his business so before YouTube hail Fitness did around $400,000 a year in Revenue he reli on local Google searches to bring in new clients but over time that just got harder and harder and even when people did still find him through Google he had a really hard time differentiating hail Fitness from other gyms people just thought hey a Gym's a gym why should I go with this one and his gym wasn't the cheapest option so he'd waste a lot of time on the phone with prospects trying to sell them on his gym but closing members was a pretty tough numbers game so he turned to Facebook ads but if you've ever done that you know how it goes his cost per lead went up from five bucks all the way up to $40 a lead and with his low close rates it just didn't add up with everything getting harder he saw that other businesses were using video to engage with clients and he noticed that he himself would want to buy stuff based on videos he watched so he figured he could do the same thing he started making simple podcast Style videos where he'd interview his training clients about what their original problems were whether they wanted to lose weight they had back or shoulder problems whatever it is and where they are now those videos made hail Fitness not just another gym but the gym that their viewers wanted to join which shortened his sales calls from 45 to 15 minutes on average increased his close rates on those calls from 177% up to 60% and that alone translates to over aill million dollar a year in Revenue so if Jay could get those results for his business with less than 200 views per video what could it look like for your business if you could get a few thousand which is a completely realistic goal by the way okay YouTube secret number four your clients don't want influencers they want someone they can trust you might be thinking to yourself I can't go on YouTube I'm not 22 years old anymore I've got a dad body now nobody wants to watch someone like me well I'm here to tell you that that couldn't be any further from the truth let's just play a little game I want you to think about a few of your favorite YouTubers you love to watch now tell me do you watch them because you think they're hot or because you like their content maybe they give out great advice that you always know you'll be able to use or they seem like someone you could be friends with in real life or they make complicated things seem easy whatever it is you like about the people you watch it probably doesn't have anything at all to do with their looks their voice their age their weight how much hair they still have anything like that so why would anyone not watch you for those reasons if you meet with clients in real life or on Zoom why wouldn't you want to meet with a whole bunch of prospects at once on YouTube remember you're not talking to the masses here you're talking to the people who are specifically searching for your help to not go on video because you're afraid of putting yourself out there is to put your own fears before your client's needs and that would be a shame not just for you but for them too every one of these videos features a real person with real experience that their perfect clients will relate to and trust and they're each getting Real views from real leads as a result this is wedding planner Jamie woler she comes across as super relatable in her videos and she really feels like she could be your friend and that just makes you really want to trust her great advice and people being able to relate to her and trust her that's helped her come a long way in a fairly short time before she started on YouTube she had to spend five figures a year on booths at San Diego wedding expose to get clients and that was really hit or miss sometimes she got enough bites to make it worth her time other times crickets but as she started making more and more videos her star started to rise so that when she went back to those wedding Expos Brides literally ran up to her and started crying because they were so excited to meet her needless to say she booked way more weddings as a result of that to the point where she didn't even need to go to those shows anymore Brides just sought her out from YouTube right to her website so couples not just in San Diego but across the country started reaching out to hire her now she didn't take on all these wedding she did have kids at home but she was able to pick and choose the clients that she wanted to work with the most because she had options now and to take it even further she now only works with a handful of clients a year you know the ones she really wants to with the budgets to hire her and she makes up the difference by offering one to many planning Consulting through a $29 a month membership so she now makes four times her old income doing a lot less while helping a lot more couples your unique personality and expertise are your greatest assets on YouTube and will impact your success way more than how you look and when I talk about personality that doesn't mean you need to be the life of the party or funny or overly animated if that's not you take these guys for example this is Anna Hickman Ben kusza and clear value tax they're not trying to be anything other than truly helpful for Their audience they may come across as serious but their viewers like that it makes it easy for them to come and get the information they were promised by the title of the video and that probably means Their audience is more serious too serious about getting their problem solved and I'll bet serious about paying money to get it solved faster that's the power of YouTube for businesses like yours okay time for another YouTube secret your Niche may be crowded but not on YouTube unless you've invented a new business category or you offer something super unique you've got competition right maybe you're competing in a local market against a few other businesses or if you can help people anywhere you're probably competing against every business like yours in the whole country maybe even the world and the way most businesses deal deal with that competition is to put a ton of time effort maybe even money into trying to outrank their competition on Google or they run expensive ads or even try to slash their rates to compete on price the problem is all your competition is doing the same things so it's really just a race to the bottom but no matter how much competition you have in real life the competition is a lot less intense on YouTube take Bobby Cru for example so Bobby runs a landscaping business in St Louis and in his pre-youtube days he relied on sites like Angie's List and home adviser for clients and he was up against a ton of local competitors who would almost always win the kinds of projects that Bobby wished he could get we're talking high-end hardscaping jobs that he was actually really skilled at and passionate about but competition that had been around longer had more of a reputation and more star ratings on Angie's List they would just snatch them all up for themselves and Bobby had to settle for the less lucrative projects like mowing lawns mulching and leaf removal meanwhile Bobby had been dipping his toes in videos you know uploading short clips of his projects to his Facebook and Instagram pages and he'd gotten some positive feedback on those videos so between that and knowing that he needed a more standout approach to win him more of those hardscaping projects he turned to YouTube he started by just making videos showing simple DIY advice and tutorials for homeowners and they started racking up views slowly but surely he got enough of an audience in his local area to get more of those hardscaping projects like he wanted but he also caught on across the country to the point where some clients actually fly Bobby out to consult on their projects and he now has such a big National audience audience that he can monetize them by offering planning and Consulting Services where you know he'll just meet with homeowners on zoom and give them a plan that a local landscaper can then execute on so Bobby went from taking the scraps left by his local competition in St Louis to being the top choice for enough people Nationwide to give him as many high-end projects as he can handle all just for making 2 to 10 minute videos once a week now don't get me wrong there are probably other channels out there talking about what you would be talking about in your videos Bobby certainly wasn't the only one on YouTube talking about Landscaping but let's do a little experiment here when we're done today I want you to search for a few topics that you'd be covering then look into the biggest channels that come up how often do they post do they seem to come out with a video every week or was their last one from 3 or 4 months ago when you watch their videos do they grab your attention right away or do they introduce themselves and ask for you to comment and subscribe before rambling on for a few minutes and at the ends of their videos do they get you to watch another video right away or do they say something like okay guys I hope that was helpful if you've got something out of this video go ahead and give it a like the point is 99% of your competition isn't on YouTube and of the ones who are they're probably not using the right strategy to keep people engaged and watching bad news for them but very good news for you because you can very easily outdo them with the right plan swoop in and get more than your share of the views on your topics and the plan I'm talking about is what I call the perfect YouTube script formula of course there are a million ways to script an educational YouTube video and I used to wing it each time and my results were pretty all over the map as a result but when I finally figured out this super simple way of structuring my videos and saw what it did to my audience retention views and watch time I never use anything else now and I doubt I'll ever need to so here's a highlevel overview of the formula first we have the hook followed by the sneak peek then the story intro your main teaching points and finally your call to action so let's kick things off with the hook this is the first 5 to 20 seconds of your video and it's absolutely critical so the hook is a short compelling introduction that grabs the viewers attention it should include the potential positive result the viewers will want from watching the video and it should also include the possible negative consequence of not watching or of not following the advice now here are a few of my favorite hook formulas that work for any video first we have the question hook where you ask a pointed question usually about your viewers pain points so for an example watch this Hook from hair stylist summer Beauty Ever Feel Like Your Hair has a mind of its own and always looks bad I'm just going to shave my head welcome to the club ladies after 17 years in the hair business I have spotted a Tiny But Mighty culprit that keeps killing the potential of your look and guess what it's not you it's your hairbrush this is a great option to quickly communicate that you know what's bothering them and that you know how to help them fix it then we have the Imagine hook so this paints a picture of the viewer's ideal scenario check out this Hook by personal finance coach Joshua Mayo your life could be forever transformed by just one big idea and the idea doesn't even have to be an original idea in fact most millionaires made their Fortune by starting very simple businesses and this formula is great if you do truly provide some type of transformation to your clients that they can get emotionally invested in lastly there's the shocking statement hook so this one's great for grabbing attention with a surprising fact check out how AI consultant Liam Evans used this one we generated 134 leads in 48 hours using this one automation it's so simple anyone can do it and in today's video I'm going to show you exactly how you can have this set up from today this can either be a great result you got like Liam did here or it could be a more general fact or statistic I love this type of hook if the topic of your video is a bit more on the analytical side and this works especially well if you're in a businesso business Niche but it can also work great for anything to do with things like health or money and the best part is you don't need to get 100% of the views on your topics not even close to fill your pipeline with your perfect clients people will naturally gravitate toward the one that they feel the most trust with and to those people trust you you're the only one who matters and the first one they'd consider working with so are you seeing how doable all this actually is can you see yourself putting in 5 to 10 extra hours a month just to attract the perfect clients into your business knowing that it's the only marketing you'll ever have to do but here's the thing just getting started on YouTube will get you results but for Big Time results that won't take you away from your business you need a start to finish road map so now I have a question for you how would you like my step-by-step guidance to effectively leverage YouTube as your primary marketing strategy to attract pre-primed leads and convert clients automatically consistently and predictably with no step left out now I can't be 100% sure why you're here with me today but since you're incredibly busy in your business I'll bet it's for a specific reason and I've got three guesses you're TI tired of chasing unqualified leads and you dream of clients who are ready to commit before they even reach out you're done with all the marketing that feels like a waste of time and you're ready for a strategy that actually elevates you above your competition or maybe you're ready to stop trading time for money altogether and you want to shift from those done for you services to scalable consulting or one to many Revenue streams at this point the way I see it you've got two options you do what you've always done and you figure out how to make YouTube work for you because you can you've gotten yourself this far in your business and you've proven yourself to be resilient and capable of doing hard things and getting Scrappy when you need to and being resourceful but I know you're here with me today because you know how hard it can be to put together the right strategy without the right resources education and system and trust me I've dedicated a huge part of my career to offering free content that can help you the problem is the actual start to finish road map isn't easy to put together from a bunch of free 10-minute videos so yes you could do it yourself from here just know that it'll probably take you longer because you'll need to piece together the content Frameworks the strategy and the tech and some key pieces will probably get lost along the way or you know you want YouTube working for you sooner than later you don't want to miss anything critical to your success and you want to feel confident in your process using a proven step-by-step system and me as your guide so if you're ready to finally harness the power of YouTube for your business and want the road map to get you there I want to personally invite you into the YouTube to clients Academy the YouTube to clients Academy is the only implement a program of its kind that helps service businesses leverage YouTube as their primary marketing strategy to generate organic leads and convert clients week after week without expensive equipment becoming a full-time content creator or going viral this straightforward step-by-step process gives small business owners like you everything you need to build a sustainable effective strategy so you can post consistently every single week so let me tell you not just what you'll get when you enroll in ytca but what you'll actually accomplish by the end of the program so by the end you will have created a Content calendar full of the topics your ideal clients are searching for and perfectly package them to maximize views you'll have expertly set up your channel to encourage binge sessions and seamlessly lead viewers into your business you'll also have professionally scripted your first five videos using the perfect script formula confidently recorded your first five videos without any expensive gear and edited your first five in minutes and uploaded them so they're ready to attract leads and primed and ready clients so now let's go through all the actual modules just so you can see how it all fits together so module one is all about foundation so I'll introduce you to the overall system that we'll be using to get clients directly from YouTube without the need to become a full-time content creator you'll learn how to create a strategic foundation for your YouTube success focusing on identifying your target audience and developing content that attracts them and warms them up through your videos module two setting up your channel for Success from choosing the perfect name for your channel to optimizing your Channel's features for seamless client conversion then module three is the video creation process you're going to learn my efficient process to consistently create highquality strategic content without working overtime or increasing overhead in your business module 4 is all about pre-production so how to craft compelling video topics and be able to package them up to grab your audience's attention and get more views then module five is scripting so you'll learn the perfect script form formula which makes it easy to turn out really engaging videos that people are going to watch all the way through and I'll show you plenty of examples every step of the way from videos who are getting it exactly right module six getting camera ready this is a big one so you're going to learn how to set up your recording space without spending hundreds of dollars and boost your on camera confidence and overall presence so that you can come across as likable and charismatic even if you've never done this before I got a lot of tricks in that one it's really valuable all on its own okay module s recording so you're going to learn how to efficiently record yourself and your first five videos overcoming all those last minute Jitters and capturing truly engaging content module 8 post- production edit your videos using a really super simple app that takes just minutes per video adding professional touches that keep viewers engaged I'll also show you in this module how you can easily and affordably Outsource the editing if you just don't want to touch it yourself that's totally okay module 9 analyzing your results so I'll show you how to interpret your YouTube analytics so you can improve your content strategy and grow your audience faster this is something you don't have to do right away but it can definitely help you once you're ready for it and finally module 10 what happens next you know I'm going to show you how to maintain long-term YouTube success by adding an even more powerful ongoing content strategy and optimizing your YouTube to clients Bridge that's going to more seamlessly turn viewers into paying clients but even with my proven formulas Frameworks and step-by-step guides sometimes you need a bit more help that's where our included support package comes in as a ytca member you're not on your own here you get access to expert support live Q&A sessions and a community that's got your back because I want you to have all the support you need to start and Main maintain your Channel with confidence so joining up today means you're going to get unlimited ongoing access to the exclusive ytca Facebook group for everything from peer support encouragement ideas and even relevant news to the program so this is great for bouncing ideas around with other business owners who are on the same path as you are next you get 90 whole days of weekly small group Q&A coaching calls with me so you can get custom answers to your questions or solutions to anything that's in your way that's going to keep your creativity flowing and your project on track so you can get your first three months of videos created and posted with oneon-one help from me someone who's been going to the YouTube Rodeo for almost a decade now and I'm especially proud of this one so when you enroll you're going to get Round the Clock unlimited access to wbot your personal AI YouTube assistant that I personally trained on all the course materials all the Frameworks and top student questions so it's like having me on demand anytime you need guidance whether it's lunchtime or 2: a.m. and honestly I'm not even kidding it gives better advice in feedback than I do most of the time so it's a great resource anytime you need to you know brainstorm ideas or get unstuck between those Q&A sessions and again you're going to get lifetime access to this it's really valuable now let's talk about a few extra special bonuses that I'm including as part of the YouTube declines Academy to help give you a boost and make your YouTube Journey faster and easier for you so bonus number one is 50 video hooks you can steal now this is my handpicked collection of really attention grabbing hooks so you can start your videos off strong because a good hook is what really pulls people into your video and here's the cool part creating a great hook isn't some mystical Talent it's something you can learn by example and that's why I'm hooking you up see what I did there with 50 killer hooks that have been proven to work for other high view videos so you can take these and plug them right into your own videos because I'm going to show you not just the hook itself but why each works so well and how you can tweak them to fit your topic no matter what it is with examples of how to do that so with these hooks in your back pocket you're going to feel way more confident when you hit that record button it's like having a cheat code for keeping viewers glued to your content and bonus number two is the ultimate timesaver as you work your way through the program because here's the thing AI is baked into my YouTube process it can help you create way more and less time but there's a right way and a wrong way to ask chat GPT for all the different pieces you need if you want your videos to be good at attracting and warming up leads for your business I've already worked out the perfect prompts for every stage of the game and in the program I show you all of them but since it helps to just have them all at your fingertips for easy reference I'm including this guide so it's going to make every step so much easier for you and your final scripts will be professionally written in your own unique voice with your own unique experiences and opinions and advice because it's all baked into these prompts okay bonus number three is for all you non-designers out there so here's the thing there are certain things that need to be designed for your videos like your thumbnails and the banner that appears at the top of your YouTube channel page and these elements are actually really important so if you're not a designer and most of you aren't you can either Outsource this to a designer and by the way in the program I will show you how to do that easily and affordably or you can use my custom design templates that you can just plug your own images into and this is all using the super easy to use and free online design tool canva you can change your colors and your fonts inside canva and it's all incredibly easy it was actually designed to be used by complete beginners and this way all of your channel art can look not only unique to your channel but nice and consistent so that your viewers always know which videos are yours so as a bonus here I'm in including 10 unique thumbnail templates and 10 Channel Banner templates to match plus you're going to get these extra guides to help you even further first the easy background setups and buying guide now you don't need to do much about your video background but for you overachievers who want to go above and beyond I'm including this resource to show you 10 different ways you can turn any wall or corner of your home or office into a really beautiful backdrop for your videos including cluding links to buy whatever you need for each and everything in this guide is very affordable nothing's crazy price-wise we're just using a few inexpensive items very wisely next we have the repurposing Made Simple Guide where I show you how you can get even more mileage out of your YouTube videos that you've already made by repurposing them on other platforms for even more exposure so this is completely optional but once you've done the work why not make it work even harder for you right and finally my Advanced monetization strategies guide where I'm going to show you even more ways to make money through your channel that don't rely on going viral so the total value of the program is $2,997 so this system is not only incredibly powerful at attracting your best clients to your business just when they need you the most but it's actually the only program like it on the market that's specific to what service businesses need to do to make this work for you but right about now I know you're wondering what it actually costs and you might be wondering if I'm actually charging thousands for this and I probably should it's that powerful and actionable and the results you can create in this program can honestly change your business forever I have seen YouTube courses sell for well over $5,000 but I know that you're here with me today because you're serious about making YouTube your primary marketing and sales tool for your business but that price point would be tough for you at this stage in your business so just for this week for a very limited time only I cut it down by about 90% I want this program to be a no-brainer for you I want you to be able to just enroll today jump in and get started on your YouTube Journey that's why I decided to price it much less than I probably should but here's the thing you guys are the very first people to even see this offer it's a brand new program and this is the founding members price I'm only offering 50 seats at this price so your last chance to get in at 297 is going to be midnight central time this Friday night September 27th or till we sell out all 50 seats whichever comes first so if you miss out this time you won't get another chance to join until our next open enrollment which we only plan on doing about two times a year and the price is then going to jump up to the full price of $5.97 so this will be your only chance to save $300 off regular price so if you're ready to get started and lock in your founding member pricing of 297 half off full price all you need to do is go to West mcd.com ytca before midnight this Friday and we'll also leave a link under this video in the description too but again this price is limited to just those first 50 people who enroll after that it's going to jump back up to full price now I know going for a program like this can be nerve-wracking because you're thinking you know what if I don't like it or what if it just doesn't work well I want to eliminate that fear for you right now so if you enroll and you aren't satisfied for any reason within 30 days of enrollment I will gladly give you a refund no questions asked if it's not for you I don't want to take your money I'm confident however however that you will love the program which is another reason why I'm totally okay with this policy so if you want to confidently take that next step and start today just go to West mcd.com ytca we're going to be getting into the Q&A section in just a minute but before we get there I know what you might be thinking right about now are people actually going to watch videos about what I do you know maybe you think your Niche is boring to most people or you just can't really see people wanting to watch videos on your topics of expertise here's the thing though if you solve a problem for clients or if they have questions before working with you or if they ever attempt a DIY version of what you do themselves YouTube will work for you because people are searching for these things on YouTube every single day so even if you're a life coach an insurance company a local Law Firm an industrial engineering company roofer or tree service provider there's a market for the videos that you're going to make just take a look at these view counts all of these videos have thousands of views some of them even have over a 100,000 views even though they may be considered quote boring topics you know boring to me and probably 99% of the population out there but guess who these aren't boring for the people who actively need this information and your services in other words your videos aren't boring to your future clients and of course if your Niche happens to be sexier than these great but the point is overall topic sexiness isn't a predictor of YouTube success when you're following this particular strategy or you might be thinking I am scared to death or at least very nervous about going on camera and I 100% feel you on that one because so was I when I first started and honestly so is just about every person you've ever seen on YouTube in fact it's a little counterintuitive but it turns out in my own experience anyway that the overwhelming majority of YouTubers are actually introverts at their core but the good news is on camera Charisma is an easily learned skill it just takes some practice honestly I can't think of a single YouTuber whose first videos don't make them cringe and it'll probably be that way for you too and that's okay it's actually expected and just to show you what I mean this is Ali abdal he's got a very calm presence on camera he seems completely genuine and he's a true productivity expert but if you go back to one of his very first videos he's much more awkward and a lot less sure of himself on camera so what is section one uh section one is 35 questions and you get 60 Minutes to do them this comes out to about 1 minute and 42 seconds per question you know it feels like he's reading a little bit and he's nervously moving around to the point where it's a bit distracting or what about Amy Porterfield she's one of my personal favorites to learn marketing from and she's so smooth with her delivery it must just be hardwired into her right nope take a look at her first video you can go and check it out there so you want to make sure that on Twitter you're sending out great information because as we all know it's about adding value and so these three sites will really make sure that you're adding some great value that's such a far cry from how warmly and confidently she presents herself now and no I'm not just here to throw other people under the bus there's also me so let's take a look at where I started now I know you probably want to get more followers that's a Common Thread I see with a lot of my clients they they're very into their social media and they want people to know that they're a part of all those forums so uh you know talk about awkward I was so wooden in my delivery right but the only way I was able to move beyond that initial awkward stage was through it but of course I'm not just going to say to go out there and fumble your way through it YouTube to clients Academy has lots of proven tips that are going to make it much easier on you than it was for me when I was getting started these are all designed to help you shortcut your way around that super awkward phase that most beginner YouTubers have to face in their first videos there is some mindset stuff sure but beyond that I've included some super actionable exercises and techniques that you can use right away there's even a whole lesson in module 6 all about increasing your on camera Charisma and confidence Ence if you can even just fake the stuff that I show you in that lesson you're going to look like you've been at this for years and the really good news is while you're at your newest and feeling your most vulnerable hardly anyone's watching you anyway yet then as your confidence grows from repetition your audience grows at the same time along with it or you might be thinking I'm busy enough I don't have the time to take this on too and I hear that you know running your own business can definitely have you burn in the handle on both ends believe me I've been there myself but for any business to thrive you have to put a certain amount of time into marketing right now marketing can come in many different flavors you could do SEO to get found in Google searches or you can run paid ads or post to social media YouTube just happens to be a much smarter use of the time that you need to spend on marketing if you want to grow and that's because every video you make lives on for years and years and it's a new pathway into your business social media won't do that and you can really only do so much with SEO plus if we're talking time here YouTube's going to help to not only shorten your sales cycle you know how long it takes for your viewers to become clients because they'll very quickly grow to know love and trust you but it's also going to save you a whole lot of selling over the phone time and that's because they're going to come into those calls 80% of the way to buying all you have to do then then is answer their questions and you've got a new client but the ytca program will actually help you save a tremendous amount of time on YouTube through my collection of proven AI prompts to help you with everything from ideation to titles thumbnail ideas all the way through final shooting scripts and YouTube descriptions also my perfect script formula is going to take out all the guesswork so you have a clear blueprint for the way every single video you ever make should be structured for maximum views and view time my personally designed canva design templates you can use for your thumbnails and cover art all my best efficiency hacks including exactly how I batch produce a month's worth of videos at once and example calendars you can follow to get it all done in days not weeks I'll even give you all my best practices for outsourcing things like editing and if you wanted to edit your videos yourself I'm going to show you the super simple app that use AI to help you get a whole video done in well under an hour not to mention you'll be able to get quick answers if you ever get stuck directly from me in our weekly Q&A sessions and anytime day or night from West spot my personally trained AI assistant that knows everything I know about this so if you're ready to finally launch the only marketing and sales strategy you'll ever need for your service business just go to West mcd.com TCA just remember enrollment closes this Friday night September 27th at midnight central time so the clock is ticking okay so now I want to take the rest of our time here together to answer some common questions that you likely have as well so my goal here is just to get you off the fence one way or the other if the program is going to benefit you in your business I want you to know that and if it's not for you or if you're really just not ready for for it I want you to feel good about that decision too and if you have any questions that I don't answer here I want you to email me directly at hello West mcd.com and I'm going to help you figure it out if I don't think it's right for you at this stage in your business I promise I'll be straight with you all right let's get into the question so the first one this is a big one isn't it too late to start a YouTube channel listen I get this one there are literally millions of channels already on YouTube so it may feel like it's really crowded there the thing is though YouTube averages about 70 billion daily views and those view sessions are 36 minutes each on average that's a lot of engaged eyeballs and that number just keeps going up every single year and the cool thing is you don't need to be the number one expert in your Niche on YouTube or to get all the views on that topic or even 10% of the views on a given topic to grow your Client List like crazy so a niche Channel like yours even if you've already got other channels talking about the same things will attract the niche audience that needs the info you've got and likes the way you present it we all tend to gravitate toward different people based on all kinds of factors so yes your audience is still out there waiting for you to come along we haven't even come close to the point of YouTube peing yet and it's definitely a good idea to beat your competition into the party when it comes to starting on YouTube so you can have the head start on them right okay here's another question you may have I'm not techy between recording and editing and uploading how am I supposed to do all this myself well if that's been on your mind I've got some great news there's really no part of this process that I would even consider or call technical in that sense I'm not recommending that you use any complicated equipment mostly just your smartphone and I'm sure you've recorded some kind of video on that at some point right the most technical piece of this is probably editing your video but I've included a start to finish tutorial using the easiest editing software on the market now that actually uses a lot of AI to handle most of it for you and I walk you through every step I'm telling you it's really easy to pick it up in just a few minutes not to mention if you wanted to I'm just going to show you how you can Outsource that part to a pro very affordably so even if you're super scared off by Tech there's just not a whole lot of it in here and the little bit that there is is completely avoidable if you want to get it off your plate okay next question how long will this take to actually start seeing results this is such a great question and I won't lie to you it doesn't happen overnight this isn't about posting a video or two and now they're knocking down your door it takes some time for your work to compound and for your perfect clients to find you through YouTube and there is no one- siiz fits-all timing here but in my experience with myself and from a lot of other service business YouTubers I've talked to about it it seems like 3 months is about the time when you'll start noticing your first few clients reaching out from YouTube and then from there it kind of slowly starts growing over the next three months or so but the more it grows the more it starts to snowball and it starts really picking up speed so for me right about at the year mark was when I was pretty much booked up with with as many clients as I could handle and that's also about the same time that I raised my rates for the first time so yeah this is something you need to stick with for a bit to see the full potential but the cool thing is it just keeps growing and for me and for just about everyone else I've talked to about it it's never stopped growing and once you've got your Rhythm down for creating those weekly videos it gets easier and it just becomes this Perpetual growth machine for your business it's honestly a pretty amazing thing okay next question is and this one's huge I actually pulled my YouTube audience about what's holding them back the most from getting started on YouTube and almost every answer was some version of I'm waiting for this piece of equipment or getting my background all set up or I don't think I know enough to get started yet in other words what if I'm just not ready so many of us myself included are kinds of perfectionists right and we have this need to feel like everything is lined up in a row before we can start on a new project so if you feel like that too the good news is this program is that missing piece that's going to show you every single step including what gear do you need what do you not need where can you get it and more importantly how can you turn those vague ideas in your head about what you could make videos about into fully written scripts that are going to convey all the great information and keep people interested the whole time well it's all covered in YouTube declines Academy so even if you're a perfectionist at heart like I am you're going to feel much more ready to pull the trigger and press record once you see that path laid out so clearly in front of you okay next question if I go on YouTube do I have to worry about internet trolls and hateful comments so this is actually a really interesting one because I know this particular fear can hold a lot of people back and I can only talk about my own experience which was and mostly is positive the thing is when you first get started in your channels relatively small I think you'll find that you don't get much negativity at all that's just because the people finding you and coming back to your channel are your biggest fans essentially but once you start to grow you will get some more trolls coming out of the woodwork but honestly when that starts to happen while it doesn't feel good it's actually a really good sign that you're reaching bigger and bigger audiences and inside the course I do have a whole lesson in module 9 on how I personally deal with troll comments both the mindset stuff that's going to help you reframe it but more importantly than that I'll show you how easy it is to just hide these people from your channel so you never have to put up with them for long and I'm going to show you how you can set certain words to always be hidden so if there's something you're self-conscious about you know just put any words relating to that in your hidden words list and whenever anyone comments using any of those words you'll never even see it out of sight out of mind so and I'm also going to give you my best advice for how to respond to negative comments if at all that keeps your business above the phas so that you don't ever come across as unprofessional but honestly I love it when I get negative comments and now it just means new people are finding me and honestly it doesn't really happen as often as you may think most of the time there're just people disagreeing with your advice it's very rarely personal or anything that really gets under my skin okay next what if I have questions as I work through the program will there be any support available yes there will in several ways so you'll definitely want to join the membersonly Facebook group that's going to have other students of the program in there many of whom will be further along in the process so that's great for bouncing ideas around and brainstorming also I'm going to be doing an hourlong live Q&A session every every single week and you get 90 days access to those live Q&A sessions so if you ask a question I'll personally give you an answer the same week and the cool thing is those videos are all archived so if you can't make it live you can always watch it later you can also watch the archive of previous videos which can be unbelievably valuable to learn from what other people are asking and of course there's wbot which I personally trained to not only answer any questions you have as you work your through it but it can actually weigh in on your topic ideas and scripts to make sure that they're properly structured to keep your viewers watching all the way to your next video and honestly it gives better answers than I do most of the time my students are loving this okay next what if I enroll and decide it isn't for me well I've made it really easy So within 30 days if you decide you aren't getting what you want out of it or if you just don't like it for any reason you can get a refund no questions asked the last thing I want is for you to feel trapped and I'm confident that you will love it which is why I don't mind offering this so there's really no risk if you decide to go on this journey with me now if you have any questions you'd like answered that I haven't covered here just email me at hello atwest mcd.com either me or one of my team members will respond as soon as possible I just want to make sure you don't leave here today on the fence if you're a good fit for the program I want you to take that next step and if it isn't right for you I want you to feel fine about that too so email with those questions and we'll help you figure it out finally a big huge thank you for joining me here today I hope I got you excited about what's possible when you commit to YouTube and I really hope that you'll decide to take me up on my offer to help guide you toward the finish line so think about it but just know that the clock is now ticking for your enrollment and for locking in that onetime only discount whatever you decide just know that I'm rooting for your success the fact that you stuck around till the end shows just how committed you are to making your business work you've got what it takes to do really great things and if you're ready to level up I'd love to help you get there even faster hope to see you on the inside very soon