Summary
- The 2024 election showed me that traditional media is declining, while podcasts and alternative media are on the rise. This shift provides opportunities for individuals to scale their personal brands like big networks do.
- Consumption habits are changing rapidly, and though it might feel unfair when posts go unseen, there are strategies small creators can use to gain traction and monetize effectively online.
- Mainstream media like MSNBC and CNN have seen significant drops in viewership, as more people turn to platforms like YouTube and podcasts for information and entertainment.
- Big individual creators can achieve impressive viewership, like Benny Johnson with 196 million monthly views, surpassing traditional media outlets online.
- To scale content as a small creator, focus starts with a 2-3 hour video podcast as the foundation. From that, create five long YouTube videos and about ten shorts per week.
- Posting frequently is key: five long videos a day, and about four to ten shorts daily can be a target for growing visibility and engagement.
- Consider hiring a junior video editor to help manage the workload. Creating 110 pieces of content weekly can be feasible with teamwork and strategic planning.
- Monetization differs between entertainment and educational content. While entertainment requires massive views, educational or niche content can be more profitable with fewer but highly engaged audiences.
- Utilize AI tools like Opus Clip to streamline the creation process, turning longer videos into bite-sized shorts for platforms like TikTok, Instagram, and YouTube Shorts.
- With AI and strategic content planning, a creator can produce hundreds of content pieces monthly across various platforms, effectively increasing reach and engagement.
- Staying on The Cutting Edge of content trends and repurposing strategies can help maintain relevance and competitiveness in an ever-evolving media landscape.
- Consider developing personal products or services for monetization, like courses or community memberships, leveraging niche-specific content for better revenue opportunities.
Video
How To Take Action
I'd suggest starting with low-cost and time-efficient strategies to leverage the media shift highlighted by the 2024 election insights. First, begin with a 2-3 hour video podcast as your content foundation. From this, you can create five long-form YouTube videos and about ten short clips weekly. This approach maximizes your content's potential reach on platforms like YouTube, TikTok, and Instagram.
A good way to efficiently manage this content creation is to consider hiring a junior video editor. They can help manage the editing and repurposing workload, making it feasible to tackle 110 content pieces each week with minimal stress.
I recommend using AI tools like Opus Clip to streamline the process. These tools can help turn longer videos into short, engaging clips, saving time and effort while ensuring high-volume output with minimal costs.
If you’re looking to monetize, focus on niche-specific or educational content. This usually attracts a highly engaged audience that values your expertise, making it easier to generate revenue through courses, community memberships, and affiliate marketing.
Stay current with media trends to ensure that your content remains relevant and competitive. It's important to adapt quickly to new consumption habits and platform algorithms, ensuring that your strategy is always data-driven and effective.
By focusing on consistent, high-quality content production and smart monetization strategies, you can enhance your personal brand's visibility and profitability without needing an excessively large following.
Quotes by Author
"The 2024 election taught me the mainstream media is officially dead"
"People are fundamentally changing the way they consume content at a really rapid pace"
"Podcasts, alternative media have taken over"
"People are just finding alternative sources of information and watching this stuff differently"
"Entertainment content can do YouTube Partner program ads and it can also get sponsors eventually"
Full Transcript
the 2024 election taught me a lot of things well first it taught me the mainstream media is officially dead podcasts alternative media have taken over it also taught me that people are fundamentally changing the way that they consume content at a really rapid pace and it taught me you know a lot of new ways that single individuals like a single person just a personal brand can scale their content and get the same amount of views as like dying networks like CNN or MSNBC so we're living in an entirely new world a world where Lial tears flow like wine why why why where polarized arguments fuel engagement and where sometimes it feels like harder as a small Creator to get ahead like can you relate you know you make a post on X or you write a blog post you shoot a YouTube video Instagram post and no one really sees it it seems kind of unfair but what can we learn from all of this so how can we individual small creators maybe starting from zero take what we can learn from some of these big more political creators that are getting hundreds of millions of views how they've scaled their content and how can we apply this to our El to our own personal brand just as you know yourself as a business of one how can we do this in a way where we don't need millions of followers but we can use some scaling tactics with our own smaller Niche monetization strategy to make a lot of money online well stick with me in this video here and you will have a full game plan and of course please like the video and subscribe to the channel to support us let's get into it so the media is in total meltdown mode and I'm kind of loving every second of it so we see here MSNBC viewership drops in half after the election it's down down 51% CNN dropped 26% CNN suffers election night ratings blow you know it says that their election coverage in 2024 was 44% less than 2020 people are just finding alternative sources of information and watching this stuff differently if we look at like Anderson Cooper's show for example he's number one on most popular show on CNN but he's 137th overall on TV the guy's making $20 million uh a year to do a show for about 600,000 people I mean that's like nothing when you compare it to some big creators online look at this he can't even get like a you know few million people to watch the show so what does this mean while people are consuming less content on the mainstream media they're watching more YouTube more podcast more individual creators so let's just take a look at some random channels that I'll get into the strategy of how to execute this from like a Content video text based standpoint and the hundreds of pieces of content that you can create and repurpose and exactly what they're doing first I want to show you some of the views so for example Dave Ramsey he's got the Ramsey show that one's only at about this is view stats to view the YouTube stats 6 million views a month okay got a bunch on the election day and then I went down but he also has the channel Ramsey Show highlights where he has 8,900 videos that's getting about 83 million views a a month 28 day window or some other conservative political commentators like Benny Johnson it's got 196 million views a month on YouTube absolutely insane numbers obviously this is a little bit skewed up around election time but still he's still going to be getting like 100 million views a month right that isn't absolutely insane number that's on par with you know that's actually more than like CNN gets online which is incredible and then like Ben Shapiro so the daily wire 90 million views a month so we're talking about Anderson Cooper making $20 million a year getting 600,000 views at night so you add all of his views up and it's under 100 million Maybe 50 million I don't know the exact number probably like 30 million views and then we have someone one dude with a camera some simple style content getting 196 million views so let's take a look at these channels and then we'll get into the actual strategy of what they're doing so whatever your political persuasion is you know just take a look at these numbers so Benny Johnson he got 2.69 million subscribers on YouTube 8,100 videos you can see interestingly so if you look at the the the videos here there's 2 hours ago 14 hours ago 16 hours ago 18 hours ago 20 hours ago so 1 2 3 4 five in a day five YouTube videos a day long videos and then the previous day has five five or six so about five Long YouTube videos a day now if we go to the shorts we can see about four a day here too and this can vary from 3 to 10 a day but we can see beautiful stuff here like this musician on the the famous crying liberal woman screaming in her car with a solid rockby but but we can see you know this was just posted as of the time of this recording within the day that's a pretty good song actually so five YouTube videos a day four to five YouTube shorts a day that seems like a lot right how do we do it well let's see what else we have here so like the Shapiro show what what's interesting with this one is he has the entire show so 48 minutes right here and then it's also cut into segments so five 1 2 3 four five segments from the show so one podcast five segments from the show turns into six YouTube videos whenever he's doing that and then if we look at the shorts again kind of similar probably 3 to 5 a day same thing with the Ramsey show the Ramsey Show so it's two separate channels but he has the actual ramsy show which has less subscribers 800,000 but this is like the full show so 2 hours so rant Replay for July 5th 2 hours 2 hours so the whole show and then he has the clips that come in here with this is like 1 two three three videos a day three long videos a day day plus uh the shorts probably another 3 to five a day if you look at some of the most popular videos on this channel like 6 million views on this video from seven years ago some of the popular shorts 15 million views if we go to these popular shorts for Benny Johnson 32 million views 18 million 16 million 15 million so just an insane number of views and attention on this type of content so what is the actual plan if you wanted to not get into politics not talk talk about things like that but maybe just scale your own content what would that look like so this is what it would look like and this is a way to scale content in any nich we're going to cover video first video content and then we'll do text based content so this is one week now this is you so how do we create this amount of content as a single person well this is how what it would look like so this all starts with the podcast the video podcast to to three hours sitting in front of a camera talking and saying things it could be a solo person it could be a two-person podcast could be an interview podcast but it all starts that is the foundation the base of content is a podcast from that podcast the content is repurposed into five Long YouTube videos and then 10 shorts you can even do 10 shorts across YouTube shorts reals and Tik Tok so all of that is 35 pieces of content just from that 2our podcasts so that's a lot now we have what I'm calling the 10 News hacking shorts this is what Benny Johnson does really well he just takes something that's a news clip and he says kind of teas it up and he says check out this crazy news clip of this gets into the news clip and then the end is like like And subscribe very simple on the phone literally just looking at the phone saying something for all of maybe 15 to 30 seconds each one he can probably get these done really quickly and that would then again multiplatform so YouTube Instagram Tik Tok and then they can be uploaded to X too so that's another 40 pieces of content then what I'm calling your thoughts so if we want to go multiplatform here and build a huge personal brand people are typically post about five times a day on X that can be image posts your thoughts just text reactions to things all kinds of different stuff but we're just saying your thoughts 35 total because that would be five a day times 7 days a week is 35 so in total 110 pieces of content now if we look back how much work is this well again it sounds insane if we're just starting out but really this could be done with just yourself and then one other person so if you're doing the 2-hour podcast you would hire a junior video editor Junior producer to take that up there's no fancy editing required on this podcast they trim it they get you five Long YouTube videos then you need thumbnails for each one of those and then you cut out 10 shorts 10 reals 10 Tik Tok videos and I'll show you some AI tools that can actually help speed that up again with the news hacking you shoot it and then you want you don't want to be editing all this stuff and doing the grunt work yourself so you need somebody to help you if you're going to do this and this is why I wouldn't recommend you like do this exactly yourself where you're editing every single video making every thumbnail doing all like this is this requires a person to hire and help you however with just one person and probably about 3 hours a week right this is just one week you could do the podcast on a Monday two hours send all the footage to an editor you could just shoot these in a day in like 30 minutes and then you could just think of different things on Twitter throughout the day so probably three hours a week of work to create 110 pieces of content which has the ability to potentially get millions of views over the course of time now if we scale this out to a month well that would just be 2our podcasts times 4 and you just multiply everything out to see what the month looks like and we have basically again five x posts a day time 30 is 150 so that's 450 pieces of content now if we look at this this is what big creators are doing and this is the best way to scale content with yourself and a single person doing all the manual uploading so again if you do this every single month in your Niche you're going to be dominating because your creat so much content it just stems from repurposing this toour podcast so the the the interesting thing is think of a niche politics is an easy one for example there's so much news and different things stock market stuff Finance is another one that has lots of news this is like a news heavy type of strategy but you want to segment the podcast in the right way so if it's a two-hour show you need specific segments that can be broken out into YouTube videos and shorts so you really have to kind of plan a little bit where it's like maybe this segment is the news of the week like the recent news and then you're reacting to things and then you're talking about things in your Niche so you can you just want to think let's have five segments within 2 hours we can then put that into YouTube videos and then we want to say stuff that's a little bit controversial a little bit you know off the cuff just be yourself don't be scared people like especially short videos and reactions you want to actually be yourself all right let's take a quick break from that for a second because we're thinking multiplatform here lots of uploading not a lot of crazy video editing but lots of uploading now with X with text based content there's multiple formats that you would use that you typically see all the ones that go viral on X and it's like if you thought this thing that you write you're sadly mistaken here's how to think instead remember when this person said this then you say a contrarian statement or something like we have to do this or this consequence will occur or here and here's a very important thing share if you agree or yes we know this happened but also this is another way to think about it so it's like these specific formats that work really well on X but you have to make things your own you can't just copy people a lot of people try to like oh that's hilarious I'm going to take that Meme I'm going to copy it for myself in the X algor like they know that that's already occurred so you have to be unique you have to be original there so let's get into a tool real quick one tool I just started using is called Opus clip and it can use AI to scan your long YouTube videos and then turn them into shorts automatically so for example I can put in a video like behind the scenes making 100K a month with a pregnant wife and three dogs video I did but it will take this it'll give you the script it'll create the vertical video for you automatically and it gives it a score so then you can just say I want this and then you just export it and upload it uh it also has a calendar so you can just go to the calendar you can see like I'm not really far ahead here but you can see like you can just put things in so I could say Let's uh let's add a video from my project let's go to this video and then we'll add this one in and then we're going to select the clip and then you just basically put it say do you want it on X you want on Instagram or do you want it on YouTube so it's a really easy way to just schedule things from the long form with AI so again we can see that you know with all of this that's 450 pieces of video content what about text right blog posts X LinkedIn whatever that type of thing is uh well it could look like this in a week so in a week you could have seven blog posts that would be one article per day 14 LinkedIn posts that would be two a day and then 35 x posts which would be five a day so what's interesting about text based businesses is like you can use AI you can use chat GPT Claude all of these tools if you click the link in the description below you can get my 10 favorite AI prompts this will give you like full ways to find your Niche create your content like actually write the entire article for you so you just have to edit it format it the way that Google likes we also have you know LinkedIn generators X generators all these different things in our community so lots of different things you can do there but yeah click the link in the description below and I'll send you that plus my free AI master class um but yeah this is all like this could be done with AI so this isn't necessarily a person you need this could just be AI so you could just say I have the right format you could use I have videos on like make.com to automate it or using machined AI which is an AI tool to just automatically go from a keyword into WordPress as a blog posts so you can just use these oneclick tools to get it all the way in there as a published post and then you just humanize it you add your own unique take same thing with LinkedIn there's a clear format that LinkedIn likes it's all those annoying on line sentences of something really important about business but it's like you get their attention in line one because then they click read more and then you do the meat of the presentation and then you get into your monetization which could be join my newsletter do this do that so really there's multiple different paths you can take here that's one week which would be 56 pieces of content with AI one month just multiply it out 240 pieces of content so it's it's a lot but it's actually there's project management ways to do it but we have to make the important distinction here between like MK appeal content like the political stuff and then like Niche specific content because in the examples I was showing you today that's like political videos and Mass Appeal videos about politics or podcasting all that that like that is a little bit less monetizable than when you're really specific in a niche so for example if you're watching a video on liberals crying right like liberals crying tears or someone saying some ridiculous thing are you going to buy anything from that Creator like are you going to join a community for that not necessarily you're just watching it for entertainment so politics is now entertainment so to monetize entertainment you just need a lot more views you need millions and millions of views so Benny Johnson might have 190 million views a month on YouTube he's probably making a good amount of money from the YouTube Partner program with ad Revenue I bet you a lot of it is shorts views it's probably 80% 80 to 90% shorts views which you don't make much on at all so he might be making something like 30 50k a month I don't know in ad Revenue which is is really good but then he might have a community right join a community for $9 a month or something like that but to build that critical mass you need a ton of views if you're going for Mass Appeal content that anyone could watch so however Niche content you need a lot less views so if you're teaching something very specific you open up the door to four different revenue streams affiliate marketing ads sponsors and your own product so entertainment content can do YouTube Partner program ads and it can also get sponsors eventually better help or you know that fancy cereal that everyone wants to eat but when you're teaching you then open the door for affiliate marketing and also your own product so for example if you're teaching people how to garden outside and you're showing this is the best garden bed that you need this is the best raised garden bed you need to buy it here's my affiliate link you can buy it below people are a lot more likely to buy things when they're learning and when you're teaching than if they're's watching entertainment because when you're teaching you're teaching somebody how to do something there's usually products required to do those things so instead of entertainment we move to education and when you move to education you don't need as big of an audience for example I have made over $3 million a year from this YouTube channel for the last couple years and I only have a couple hundred thousand subscribers and I get about 300 to 500,000 views a month so I'm 400 times less probably let's just say 400 times less views than Benny Johnson but my revenue is probably generally close probably less I would imagine but it's not as Extreme as you would think so to do that really what we need to do is think about teaching whether you want to blog start a YouTube channel you want to teach in your Niche teach in your Niche it's like a tongue twister but it's the best thing that you can possibly do I mean just think about it if you have a YouTube video like a Taylor Swift music video anybody could be watching that women men old young who knows what they're even interested in for ad Revenue but if you're talking about something very specific like how to build a website or how to use an AI tool you know that that audience is highly specific and interested in that topic related to technology AI software that's a more Val uh valuable audience just from a on a person by-person basis and you can sell them stuff so it's really views can have a giant difference right I could get blog traffic that's worth like nothing or I could get a single blog visitor that buys a IRA through my affiliate link and I make 50 Grand I have a video where I showed you I actually did that once uh a single affiliate commission made $50,000 and that's just one person landing on a website same thing is true of YouTube same thing is true of your content strategy so think about it that way so really what can we learn from these big creators if we're just starting out starting from zero starting a blog starting a YouTube channel well number one you want to stay on The Cutting Edge of what's working currently so for example on YouTube maybe really long tutorials won't be around for the next 5 years but maybe they will right podcasts are taking over so thinking about that from an entertainment standpoint watching and consuming content in your Niche what thumbnails are working what videos are working what monetization strategies are working working cuz that shifted a lot there used to be people selling $8,000 courses people don't really want that anymore they want communities they want you know actual valuable communities for a cheaper price think about how you can repurpose your content too so for example this is not like repurposing your content like I'm going to turn my blog post into a YouTube video doesn't make sense really or I'm going to turn my podcast into a transcript and put that online like you have to kind of know what repurposing works so repurposing the ones that work are repurposing long form YouTube videos into shorts if it's a podcast if it's a conversation I did this with my own stuff like if I'm talking to the camera like this and then I clip it into a short it's a little bit weird on shorts cuz I do it I still have them some of them like one of them got a million views some of them work but it's a lot harder to have a short where I'm talking to someone instead of talking to someone in a real interview so when when there's like another person there that works a lot better for repurposing than a just me repurposing talking to the camera so it's not about turning a blog post into YouTube video it's about doing it right so it's about long form to short form it's about maybe you have that X post that becomes a blog post because people are interested in it but ultimately it's really like the best repurposing is taking that two-hour podcast and then turning it into like 20 videos that Mak sense and segmenting it the right way that's ultimately the best way to do it also using AI tools so use AI to brainstorm again you can get the the best prompts below they're just free to use if you click the link in the description set a Content calendar stick to it don't sway from the content calendar because oh it's too tough or it's too difficult speak your mind don't hold back like we're in this world now where a lot of this woke stuff is kind of going away and people are just like I'm going to speak my mind because you know boring vanilla content isn't that exciting on the internet speak your mind say who you are don't be afraid to be controversial people used to be scared of getting cancelled don't worry about it just be your true self right we're all rational here human beings here most of us have common sense some of us don't stay consistent plan your videos so they can easily be broken up into shorts you're droning on through tutorial like a lot of my videos are it's a lot harder to do that so you got really got to plan it that way but it's a way it's really interesting it's a way where individual people as oneperson Brands can sit down for two hours do a podcast and then have one person for them create hundreds of pieces of content a month and get as much viewership as like CNN or MS NBC or a lot of these other things because if you add up like a Benny Johnson or Charlie Kirk or Ben Shapiro if you add up literally their YouTube Tik Tok X Instagram accounts they're getting hundreds and hundreds of millions of views if not billions of views a month combined right so it's uh it's a new world we want to stay on The Cutting Edge of what's actually working today because like I'm going to write one blog post a week that does not cut it anymore we're entering the phase of like you have to kind of work on scaling this stuff and it's actually pretty fun to do you know it's more fun to have a podcast teach talk about the things that you're interested in and then break it up into really good repurposed content so that's what I learned about the election is like I was looking at a lot of these big creators looking at the fall thank god of the mainstream media and how how much propaganda they are how much they lie and just realizing hey you know as a single person you can scale your content across multiple platforms build a huge following and make money now the key is what what I like teaching is how to make a lot of money from a small following so again if you're teaching if you're adding affiliate links if you have your own product that's the eventual goal having your own product which is typically of course a community where like-minded people can get together and work on stuff and that's ultimately what you're building that's the best possible solution and the best path so if you're interested in learning more watching my AI Master Class make sure to click the link in the description below sign up for that and again you know let me know what you thought of the video if you agree or disagree with the different channels you saw here I don't really care either way I'm just making a video and trying to show you how a lot of these big creators are scaling their content so I hope you found it useful please like the video subscribe to the channel hit the notification Bell and I'll see you in the next video
