How the ‘Boring’ Drives Big Returns

Summary

  • SEO isn't just about Google. People with vacation rentals should optimize for platforms like Airbnb.
  • Businesses should think about getting ChatGPT and other AI platforms to recommend their products and services.
  • Search isn't limited to Google; TikTok and Instagram are also important. Creators should optimize their content for these platforms.
  • It's surprising that many creators don't optimize their TikTok videos for specific search terms like "do food," even though they are already making the content.

Video

How To Take Action

I would suggest implementing a few key strategies to boost your business or personal growth without spending much time or money. Start by focusing on content optimization across various platforms.

First, if you have vacation rentals, don’t just think about Google for SEO. Optimize your listings on platforms like Airbnb. Use relevant keywords in your descriptions and titles to make your property more searchable.

Next, consider how AI platforms can recommend your products or services. ChatGPT and other AIs get a lot of traffic. Look into ways to integrate your offerings into these platforms. You can start by adding clear, concise descriptions and include frequently asked questions about your business.

Also, don’t overlook the power of social media platforms like TikTok and Instagram. A good way of doing this is by optimizing your content for specific search terms. For example, if you’re a food creator, include phrases like "do food" in your video descriptions, captions, and hashtags. This makes it easier for users to find your content when they search for related terms.

Lastly, consistently review and update your content. Check how your listings, AI descriptions, and social media posts perform. Make adjustments based on trends and analytics to keep your content fresh and relevant.

By implementing these easy and low-cost strategies, you can enhance your online presence and attract more attention to your offerings.

Full Transcript

people look at SEO is just Google what about the people who have vacation rentals and optimizing for Airbnb what about the businesses and this is even more Brad that are just like huh everyone's using chat GPT they get billions of visitors a month how do we get chat GPT to recommend our product and service why not optimize for Chad GPT or gemini or any of the other AI platforms right search is everywhere we just think of it as Google but Tik Tok and Instagram are really popular how many people create content actually try to optimize when someone types in do food their Tik Tok video shows up not that many people I don't know why they're already creating the content might as well optimize for that as well

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