Summary
- I learned that doing what everyone else does in marketing may not always work. Standing out is key.
- Red Bull became super successful by doing things differently, like hosting exciting and daring events.
- It's important to think outside the box in marketing to get more attention and have better results.
- I realized that Red Bull's unique approach, like crazy stunts, got them a lot of media attention.
- Instead of following conventional strategies that often don't yield the best returns, being creative and bold can boost success.
- Red Bull shows that adopting a lifestyle approach in marketing can work really well, helping them become a top energy drink brand.
- The big takeaway is that being different in your marketing can lead to a better return on investment.
Video
How To Take Action
I would suggest implementing a unique and bold marketing strategy to stand out, just like Red Bull. Instead of doing what everyone else is doing, think about what makes you different. Maybe you could host a daring event or start a fun challenge related to your brand.
A good way of doing this without spending much money is leveraging social media. Create a buzz by posting something unexpected or collaborating with influencers who have a quirky style that matches your brand. This can help you get more attention and be more relatable to your audience.
Try to adopt what I call a "lifestyle approach." Think about how your product or service fits into your customers' lives. Share stories or videos showing this fit in a fun, engaging way. This helps build a strong connection with your audience.
Instead of strictly business-focused content, try mixing it up with light-hearted, fun posts that reflect the lifestyle your brand represents. This can attract more media attention and make your brand memorable.
Finally, don’t be afraid to be bold and creative. Even small, surprising changes in your marketing approach can lead to big returns. Remember, standing out doesn't have to mean huge investments; sometimes, it’s all about how cleverly you use what you have.
Full Transcript
Red Bull's marketing strategy shouldn't have worked, but it allowed them to take over brands for billions more than them. If you look at Red Bull, they didn't do the same thing that everyone else did. Instead of just running ads on television or doing the same old boring stuff, they had people jumping out from pretty much outer space and parachuting all the way to ground. They have people doing crazy stunts. Why? Because this stuff gets tons of media attention. They zigged when everyone else was zagging. They're doing the opposite. In marketing, you can't just be another meto company. You got to take a different approach. You got to stand out. This is why Red Bull took the lifestyle approach and it's worked really well for them. They're one of the largest energy drink providers in the world. The big lesson you can take from Red Bull, conventional strategies typically don't produce the best ROI. Getting outside the box is where you're really going to make the ROI.
