Summary
Luxury brands often increase the value of their products by giving them to celebrities, musicians, and athletes. These popular figures have many followers, and when they use a product, their fans want it too.
Companies boost their brand appeal by linking their products with other popular and luxurious activities. For example, Louis Vuitton paired their brand with yachting, which is seen as exclusive and prestigious.
By associating their products with exclusive and luxurious activities or people, luxury brands become more desirable and are seen as prestigious themselves.
- This powerful combination of prestige makes people want the products more, even if they come at a higher price.
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How To Take Action
I would suggest looking at how luxury brands partner with popular figures. You don’t need a huge budget to start. If you run a small business, think about collaborating with a local influencer or a person known in your community. It could be a local athlete, musician, or even a social media personality. They have followers who trust their choices, so when they use your product, their fans might want to try it too.
Another strategy is to link your products with activities or events that people see as exciting. You don't need to pair with yachts like Louis Vuitton, but think about what’s exclusive or trendy in your area. Maybe it's a local festival or a community event. Partner with these activities to create a buzz around your product.
Make sure your brand reflects an image of prestige, even on a small scale. Use quality photos and storytelling to showcase your brand’s uniqueness. Tell the story of why your product is special and worth the attention. People are drawn to products with a great backstory that suggests prestige.
Remember, these strategies are less about spending big money and more about connecting your products to admired people or events, creating that “wow” factor in your brand without straining your budget.
Full Transcript
this is how luxury Brands brainwash you to buy one way that a brand increases the value of luxury goods is they give it to people that you look up to for example celebrities musicians athletes these are all people that have millions and millions of followers and companies give them free products because they know if that celebrity wears a product other people will want it too another way these companies increase their branding is they pair it with other things that are extremely popular Louis Vuitton did a whole campaign around yachty why because yachting is luxurious people love it and it's exclusive Louis Vuitton is also exclusive brand by combining two exclusive things people look at them both as prestigious
