Summary
- When handling Google algorithm updates, like the September 2023 one, it's crucial to stay adaptable and ready to brainstorm solutions, even if it means late nights at 2 a.m.
- Focusing on brand search volume, traffic source diversity, and monetization diversity can help in recovering affected sites.
- Implement the tactic of content pruning to deal with underperforming pages. This involves identifying and removing pages that Google does not favor.
- Content pruning works because it saves Google's crawl budget by eliminating low-value pages, enhances the effectiveness of internal links, and aligns your site with Google's preference for high-quality content.
- Reducing the number of underperforming pages not only helps in optimizing your site's performance but also ensures that the remaining content can be more impactful.
Video
How To Take Action
I would suggest implementing a few simple strategies to improve your site after a Google algorithm update. First, look at brand search volume. Make sure most visits aren’t just from search engines by promoting your brand on social media and through newsletters. This helps diversify traffic sources.
Next, try content pruning. Start by finding pages not performing well on Google. Remove these low-value pages to save Google's crawl budget and make your internal links more effective. This will align your site more with Google’s preference for quality content.
Another good way is to diversify how you make money from your site. Don’t rely on just one method. Explore other options like affiliate marketing, ads, or selling products and services.
Also, consider doing a regular check of your website’s performance. Identify any pages that aren’t doing well. Remove or update these to better meet Google’s standards, so your site performs its best.
Remember, focusing on high-value items like content quality and diverse traffic and income sources can yield significant benefits with relatively low costs. This approach ensures that even after any algorithm changes, your site remains strong and effective.
Full Transcript
when the infamous September 2023 Google helpful content update hit my sites were not spared James and I had way too many 2 a.m. brainstorm sessions trying to figure out how to recover our sites we discussed things like brand search volume traffic Source diversity monetization diversity let's get into D's method for dealing with underperforming Pages James tactic centers around content pruning where you're identifying pages in a particular manner that Google doesn't like and then getting rid of them in a particular manner as well okay so why does this work first because you're saving Google money you're reducing their craw budget by removing low value Pages second you're increasing your value of your internal links because they don't have to spread SEO love out to those deleted pages and lastly you're giving Google what it wants a website with a higher proportion of quality content if you like content like this please let me know by optimizing the like button and I'll make more of it for you
