Summary
I believe that Google SEO might be dead for pure content websites without a real business behind them. This is because Google's algorithm updates make it unpredictable whether your website will still be favored from day to day.
Google can make your website seem great and then suddenly change its mind. One day, your site is getting lots of visitors, and the next day, traffic can drop dramatically.
Building a business in such an unstable environment is challenging. Google's actions can make it hard to understand how to move forward.
Google adds more paid results, pushing organic websites further down in the search results, making it harder for them to get noticed.
It's important to consider that while all business models have some instability, a reliance solely on Google SEO might be risky.
Diversifying traffic sources could be a good strategy, as it can prevent being overly dependent on unpredictable algorithm changes.
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How To Take Action
I would suggest that you first focus on diversifying how you get visitors to your website. Instead of just relying on Google SEO, try using social media platforms, email newsletters, or creating engaging content like videos that can be shared on platforms like YouTube or TikTok. These methods are often low-cost and can reach lots of people without needing to spend a lot of money.
A good way to grow your business might be to collaborate with other websites or influencers. This can help bring in new visitors who may not find your site through Google anymore. You can write guest posts or offer something special to their audience, like a discount or free resource.
Another strategy is to build an email list. This way, you can send updates directly to people who are interested in your business and not worry as much about search engine changes. You can do this by offering a freebie or exclusive content in exchange for their email address.
Consider using tools like Google Analytics to better understand who your audience is and where they come from. This can help you focus on the best channels to reach them, and it doesn't require a big investment of time or money.
Finally, stay updated on marketing trends. Join forums or communities where you can learn from others and share your experiences. This can give you new ideas and keep you informed about what's working well for other businesses like yours.
Full Transcript
I want to first start out explaining why Google SEO might be finally dead for certain types of websites namely pure content websites that don't have an actual business behind them Google algorithm updates have made it impossible to trust that you'll even have a website after you wake up in the morning look all business models are unstable but you tell me if this doesn't make you want to punch your monitor you start a website Google thinks it's the best site it's ever seen starts asking you out for seafood dinners and then gives you a near vertical traffic grad then they're like actually I'm not so sure can we just be friends and then your traffic starts to go up down up down and then sideways and then they're like actually I was wrong you're the worst website on the internet I hate you how you supposed to make sense of that let alone build a business and to make matters worse Google's continued to add more and more paid results to the search result pushing down our websites well below the fold thanks for watching and remember to subscribe for more videos just like this one
