Summary
- Two to three times a year, Google releases core updates which are significant changes to their ranking system.
- These updates typically take one to two weeks to roll out completely, impacting how websites are ranked.
- Google describes core updates as "broad changes" meaning they affect many parts of their search algorithms.
- Think of these updates like a reshuffle where Google reassigns quality scores to websites based on various ranking factors.
- Important factors include content quality, link quality, E-A-T (Expertise, Authoritativeness, Trustworthiness), topical authority, and technical SEO.
- During a core update, Google might decide to give more importance to certain factors like content quality, affecting the overall ranking of your website.
- This means the entire website is affected, not just a few pages, so maintaining high standards across all areas is crucial.
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How To Take Action
I would suggest focusing on improving the quality of your website content first. Make sure that everything you publish is well-written and useful to your audience. This doesn’t have to cost a lot of time or money—start by reviewing your most important pages and make sure they answer the needs of your visitors clearly.
A good way of doing this is by paying attention to E-A-T: Expertise, Authoritativeness, and Trustworthiness. You can do this by showcasing your knowledge in your field, citing reliable sources, and getting positive reviews or endorsements. This builds trust with both your audience and search engines.
Another easy step is enhancing your website’s technical SEO. Look for guides online on how to optimize your site’s speed, mobile friendliness, and security. Many improvements can be made for free or with the tools you already have.
I’d also recommend keeping an eye on your link quality. Make sure you’re linking to other trustworthy sites and try to get reputable sites to link back to you. This can boost your site's reputation without costing a dime.
Don’t forget to maintain consistency across your whole website. Since Google’s updates affect the entire site, it’s important to regularly check all pages for outdated information or broken links. Doing this can help keep your site reliable and user-friendly.
By focusing on these areas, you can better align with Google’s algorithm changes and help boost your website's ranking in the search results without needing a large budget or significant time investment.
Full Transcript
what actually is a Google core algorithm update two to three times per year Google releases core updates these are large algorithmic changes to how they order their rankings typically taking one to two weeks to fully roll out in Google search Central they describe these updates as quote broad changes to their search algorithms and systems by broad they mean widespread they're not just tweaking one little thing at a time they're going full Ham on multiple ranking factors trying to refine their results think of these updates like this Google assigns a the quality score to each website which is made up of a bunch of ranking factors like content quality link quality eat topical Authority technical SEO Etc they may decide in a core update that content quality and eat need more weight when they do this websites will get new quality scores and there will be a shuffling around of the rankings when this happens the fate of your entire website not just a page or two hangs in the balance thanks for watching and remember to subscribe for more videos just like this one
