Summary
- I believe that links are the key to ranking well in search results. Think of two grilled cheese recipes online; the one with more links often wins.
- When Google started, Larry Page included backlinks as a ranking signal to solve search challenges. This decision helped with what we call E-A-T, or expertise, authoritativeness, and trustworthiness.
- I think that while Google currently uses backlinks to evaluate E-A-T, this might change soon, especially with advances in AI. Google will likely need to analyze the content itself for signs of E-A-T.
- To be prepared for future changes in how Google evaluates content, focus on creating high-quality and trustworthy content.
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How To Take Action
I would suggest implementing a strategy to focus on creating trustworthy, high-quality content. Start by writing articles or blog posts that showcase your expertise and knowledge in your field. This builds your authority and trustworthiness over time, which is essential for future success.
A good way to do this is to make your content easily shareable and engaging. Use simple and clear language, add interesting facts, and include visuals like pictures or videos. People are more likely to share content when it is fun and easy to understand, which can naturally increase your backlinks.
Think of creating partnerships or collaborations to get more links to your site. Find other businesses or people who have similar audiences and see if you can share each other’s content. This can help both of you gain more backlinks without spending much money.
Additionally, keep an eye on future trends about how search engines evaluate content. As AI technology evolves, focus on creating content that shows your expertise and trustworthiness directly through well-researched and authentic information.
Lastly, evaluate your website’s current backlinks and look for ways to improve them. Fix any broken links, and remove links that do not add value. Quality matters more than quantity, and having strong, meaningful links will support your authority and ranking in search results.
By following these steps, you will be better prepared for changes in how search engines evaluate and rank content.
Full Transcript
links have always been the deciding factor just think about it like this there's two grilled cheese sandwich recipe articles fighting for page one ingredients bread and cheese it's not complicated which one wins the one with more links when Google founder Larry Page baked page rank into the Google algorithm they basically married backlinks as a ranking signal and that marriage solves all of Google's challenges including eat or as we say now e eat search Lea on Gary ilas has been reported to say that eat is quote largely bed based on links speaking of eat while Google currently relies on backlinks for this I truly believe it won't be this way for long in a world of AI Google's going to have to step up their game when it comes to eat detection if they're going to surface the best content and when that happens you need to be ready in my opinion they're going to have to look at the content itself to see signs of eat thanks for watching and remember to subscribe for more videos just like this one
