Summary
- YouTube has its drawbacks compared to Google, mainly in terms of search volume.
- For certain topics, like "best VPN for Netflix," there are only 30 global searches on YouTube monthly, while Google has 5.8 thousand.
- Some searches don't lend themselves well to video content. For example, side-by-side laptop specs are easier to compare in a table than a video.
- Quick questions, like "Does Lisa from Blackpink have a boyfriend?" are faster to answer by reading an article than watching a lengthy video.
- Remember, not every question needs a video answer. Pick the best medium for your needs.
Video
How To Take Action
I would suggest implementing a strategy that prioritizes choosing the right medium for your content. If you're a small business or an entrepreneur, start by identifying your target audience's preferences. For topics like tech specs comparisons or quick celebrity news, use written content like blogs or articles. This approach is faster and often preferred by users for straightforward information.
A good way of doing this is by conducting keyword research to see where your audience is searching. For instance, if you're promoting something like "best VPN for Netflix," you’d get more visibility by optimizing your content for Google instead of YouTube, given the higher search volume. Use SEO tools to fine-tune your keywords for better reach on search engines.
Next, focus on creating content that aligns with how people want to consume information. When the information is best presented visually, like a how-to guide, consider videos. But for data-rich or quick-answer topics, streamlined articles or interactive graphics could be more effective.
For personal growth, realize your information needs and how best you process information. This self-awareness can help you choose between reading articles, watching videos, or listening to podcasts, ensuring you get the most out of your learning time. Prioritize tasks or skills you can learn quickly and efficiently to save both time and resources.
Full Transcript
YouTube indeed has its cons which you need to know about okay so though although YouTube usage is growing there's still less search volume compared to the same keywords on Google according to HRS there's only 30 Global searches per month for best VPN for Netflix while there's 5.8 th000 searches per month on Google that's not just because there's less YouTube adoption than Google for some searches you simply wouldn't want a video answer if you're comparing laptops you might want to see specs side by side in a table if you want a quick answer to does Lisa from blackpink have a boyfriend you want to scan an article in 1 second rather than watch a 10-minute video by the way she does don't shoot the messenger thanks for watching and remember to subscribe for more videos just like this one
