Summary
- I've learned that Google recently introduced a new ranking factor. If a website has a lot of pages with little or no traffic, Google sees it as a negative sign.
- This change happened because Google is overwhelmed by 7.5 million blog posts published every day, and they need effective methods to identify spammy sites.
- To handle the flood of content, Google uses efficient ways to assess if a website is useful or not.
- Websites filled with content that gets no traffic can be penalized heavily under this new system.
- It's important to focus on creating valuable content that attracts visitors, so your pages aren't seen as "useless" by Google's algorithms.
Video
How To Take Action
I would suggest implementing a plan to regularly review and clean up old content on your website. Focus on identifying pages that receive little or no traffic. By removing or updating these pages, you’ll make your site more appealing to Google's ranking algorithms.
A good way of doing this is by using free tools like Google Analytics to find pages with low engagement. Once you identify these pages, decide if they can be improved with fresh, valuable content. If they can’t, consider deleting or merging them.
Another strategy is to concentrate on creating high-quality, engaging content that adds real value to your audience. Instead of publishing lots of posts, focus on fewer, more meaningful ones. This approach can help improve traffic to your existing pages, showing Google your site is valuable and worth ranking.
I would also recommend setting up a content calendar. This helps in planning ahead and ensuring consistency in publishing only the best content that aligns with your business goals. It keeps you focused on what your audience is interested in, which is crucial for attracting visitors.
Lastly, staying updated with Google’s latest ranking factors is essential. Joining online forums or groups related to SEO can provide tips and insights without any cost. This awareness helps you adapt your strategies promptly to fit Google's evolving priorities.
Full Transcript
since last year Google's been prioritizing a new ranking Factor when a website has a high percentage of pages with low or zero traffic Google looks at that website as a red flag a waste of resources and it makes sense why they cranked up this ranking factor to maximum volume Google is getting absolutely flooded with AI content according to this article from earthweb 7.5 million blog posts are published per day they don't have the compute resources to individually go out and analyze them all with the fine tooth algorithmic cone they need cheap and and efficient ways to detect spam and so it's become that a highle scan of does this website have a bunch of useless content or not is one of the ways they're doing it I've seen it absolutely destroy websites if you like content like this please let me know by optimizing the like button and I'll make more of it for you
