Summary
- Google released AI reviews, and many thought it would hurt SEO performance. However, after analyzing 400 clients' data, there was a 1.32% increase in clicks one week after the rollout.
- You don't need to be ranked number one. Often, people ask specific questions, and if your webpage has data or insights based on those longtail queries, you can show up in search results.
- People are typing longer queries due to tools like ChatGPT, which provide detailed answers. They expect Google to do the same.
- To improve visibility, create content that solves people's problems, especially for longtail queries. This is where others may not be focusing, giving you a better chance to appear in search results.
Video
How To Take Action
I would suggest implementing these strategies to boost your online visibility and personal growth:
Focus on Longtail Queries: Start by addressing specific, detailed questions that people might be asking. These longtail queries are often less competitive than more general searches. For example, if you're a small business selling handmade soaps, instead of only targeting "handmade soap," also create content around "best handmade soap for sensitive skin" or "organic handmade soap for eczema."
Create Valuable Content: Write or produce content that genuinely solves problems or provides useful information. If people find your content helpful, they are more likely to stay on your page and return in the future. Think about common issues your audience faces and address those directly in your blogs, videos, or social media posts.
Keep an Eye on Trends: Use tools like Google Trends, Answer the Public, or keyword research tools to see what people are searching for related to your field. Align your content with these trends to capture more traffic.
Monitor and Adjust: After you implement these strategies, keep an eye on your website analytics. Look for increases in traffic and pay attention to which types of content are performing best. Make tweaks as necessary to improve results further.
Engage with Your Audience: Respond to comments and questions on your website and social media platforms. Engaging with your audience can foster a sense of community and loyalty, encouraging repeat visits and word-of-mouth recommendations.
These steps are low-cost and high-value, making them easy to implement without needing a large budget or significant time investment. By focusing on longtail queries and creating valuable content, you'll be more likely to attract the right audience and grow your business or personal brand.
Full Transcript
Google released AO reviews before they roll it out everyone's like oh it's going to crush a even some VCS did Po and I'm like great you're good at investing but it doesn't mean you know how to read Google's algorithm you haven't been doing SEO your whole life you've just been writing checks what we saw was not a decrease in traffic we looked at 400 of our clients the average was a 1.32% increase in clicks one week after the rollup you do not have to be ranked number one a lot of times it's people asking something specific and your web page had data or insights based on that longtail query you're seeing a pattern of people typing in longer and longer queries due to things like chat GPT they're used to typing in something super long and getting an answer and they're expecting that from Google and Google's providing it and they're doing a better and better job over time you need to create content that solves people's problems and if you do it for longer taale queries while other people aren't you have a better chance of showing up
