Summary
- I want to help your website avoid getting penalized by Google for pogo sticking. This happens when someone clicks a search result, visits your page, and quickly returns to the search results, signaling that your page didn't satisfy their needs.
- Make sure your webpage content grabs attention immediately and keeps visitors engaged. This reduces pogo sticking and can improve your Google ranking.
- Use tools like Google Search Console or UberSuggest to identify key phrases and make sure the landing page meets the visitors' expectations. This alignment helps satisfy users right away and prevents them from bouncing back to search results.
- Update your pages to match the intent behind the keywords attracting visitors. Doing this for all your ranked keywords can significantly lower your pogo sticking issues.
Video
How To Take Action
I would suggest focusing on making your webpage's content engaging right from the start. You know, grab their attention as soon as they land on your page. This helps keep visitors from bouncing back to search results and can improve your Google ranking.
A good way of doing this is by using tools like Google Search Console or UberSuggest to figure out the key phrases people are using to find your site. It’s like a treasure map for what your visitors want. Once you know this, make sure that your landing page delivers exactly what they're looking for.
I’d recommend regularly updating your pages to align with the intent behind these keywords. You can think of it as keeping your content fresh and useful for your visitors. This can significantly reduce the pogo sticking issue, where people come and quickly leave your site.
Try to make your pages interesting and satisfying to visitors by ensuring they find what they expect right away. Remember, solving pogo sticking problems is not just about making changes once. It involves continuously checking and updating your content to match visitors' needs.
By focusing on these simple, low-cost strategies, your business can gain better search rankings and keep visitors coming back to your site.
Full Transcript
Google may be punishing your website because of the silly pogo stick no I'm not talking about the one that you bounce up and down on as a kid I'm talking about someone performing a search result clicking on your result going to your web page and then within a few seconds clicking back and then going to the next result this pogo sticking effect is telling Google hey I wanted this web page and I didn't find what I'm looking for so don't rank it as high and rank the other site that I stayed longer at higher what you want to do to ensure that people aren't pogo sticking from your website is you're drawing their attention in right when they land on on that web page what hook can you use to keep people there what can you show them to satisfy them right away one simple solution is look at the key phrases within your Google search console or within Uber suggest to see how people are finding you and make sure that the intent that they're expecting matches up on the landing page that they're landing on if you do this for all the keywords that you're ranking for on Google you won't have the pogo stick problem
