Summary
- Google ranks content that is easy to read at the top, not necessarily the best or most detailed content.
- People prefer content that directly answers their questions without unnecessary details.
- Use clear and concise headlines to explain what your content is about.
- Write short paragraphs to make the content easier to skim through.
- Ensure that a 5-year-old can understand your content; simplicity is key.
- It's okay to link out to other in-depth articles for readers who want more details.
- Focus first on readability and skimmability, then add thorough content as needed.
Video
How To Take Action
I would suggest implementing strategies to make your content shine by keeping it simple and easy to read. First, focus on creating clear and concise headlines. Make sure your headlines tell readers exactly what your content is about without any fuss.
Next, write short paragraphs. This makes it easier for people to skim through and find the answers they’re looking for quickly. Remember, long paragraphs can be intimidating and make readers lose interest fast.
I also suggest writing in a way that a 5-year-old could understand your content. Simplicity is your best friend here. If your content is too complex, most people will move on to something simpler that they can grasp quickly.
Additionally, it’s perfectly okay to link to other in-depth articles for readers who want more details. This keeps your content straightforward and allows readers to dive deeper if they choose.
Finally, always prioritize readability and skimmability before adding in-depth details. Once you’ve mastered making your content easy to read, you can gradually add thorough content for those who want a more comprehensive understanding.
These simple steps cost almost nothing but can greatly enhance how readers engage with your content, potentially boosting your ranking as well. Keep your focus on readability, and you’ll see better engagement and understanding from your audience.
Full Transcript
Google doesn't rank the best content at the top they rank the content that's easy to read at the top now before I give you the three things you need to do to rank at the top with easy to read content I want to First explain to you how Google really works imagine this you search for something you're looking for an answer to your problem you find this article that has 10,000 words that covers everything around that topic it's great super thorough probably the best article around that topic but at the end of the day you're just looking for a solution to your problem would you rather skip through 10,000 words or find an article that's 5 words or even a th000 Max that just simply breaks down the solution to your problem so that way you can get on with your day you're going to pick the one N9 out of 10 times that answers the question quickly so what you want to do is a use a clear concise headline that explains what your content piece is about B have short paragraphs when you have short paragraphs it makes it easier for people to skin and C you want to make sure a 5-year-old can understand your content if you're writing like a Harvard educated person needs to read your content you're going to lose most people if you keep your content simple and then link out to other articles that go more in depth for the people who do want to read more and more that's fine but try to get straight to the point that's what people are looking for this is why all these chat gpts and perplexities in these AI platforms are super popular because people don't want to click on 10 Blue Links to get the answer to their question so before you focus on thoroughness I want you to focus on making your content easy to read and skim and then add in the thoroughness next
