Summary
- Understand the importance of comparing different versions of Google when dealing with non-US based keywords to ensure minimal variance.
- Invest in ads if you see sponsored blocks in search results since it indicates priority in search.
- Create content around “People Also Ask” questions to rank in that section.
- For local keyword targeting, ensure you have a Google Business Profile and can rank in the local pack.
- Use a keyword-rich domain and business name to build initial relevance for a new website.
- Conduct thorough keyword research and build a database to support your primary keyword and build topic authority.
- Utilize competitive analysis tools to find keyword gaps and target those first.
- Use tools like ChatGPT for initial content outlines but validate them with detailed keyword optimizations.
- Avoid shortcuts; create high-quality, engaging, and nuanced content, ideally with subject matter expertise.
- Focus on building backlinks from high authority sites, complementing volume-based referrals with quality links.
- Use PR services like Haro or Search Intelligence for authoritative backlinks.
- Ensure your website is built to keep users engaged and avoid linking out to social media or other distractions on key conversion pages.
- Employ contrast in call-to-actions, avoid unnecessary sliders or complex navigation that doesn’t serve conversion goals.
- For SEO, consistently create content, push for relevant and highly optimized pieces, and run a steady backlink campaign.
Video
How To Take Action
I would suggest implementing the following steps to help your business grow and improve your online presence. These are simple and inexpensive strategies to start with:
Make Your Website Relevant
- Compare Search Engines: Look at both Google.com and international versions of Google to ensure there’s no variance if you’re using non-US keywords.
- Keyword-Rich Domains: Pick a website name that includes relevant keywords. It helps in making your site more relevant to search engines.
Use Google Business Profile
- Set It Up: Make sure you have an updated Google Business Profile. This helps you rank in local searches.
- Collect Reviews: Ask your happy customers to leave positive reviews. This helps boost your local search rankings. Make it easy by providing QR codes linking to your review page.
Content Creation
- Answer “People Also Ask” Questions: Create content answering these questions. It increases your chances of appearing in that section of Google search results.
- Niche Down: Write detailed articles on specific aspects of your business. The more in-depth your content, the more authority you will build.
- Use AI Wisely: Tools like ChatGPT can help outline your content. However, make sure to personalize and optimize it with relevant keywords.
Competitive Analysis
- Identify Gaps: Use tools to find keywords your competitors are ranking for and target those keywords first.
- Backlink Building: Gain backlinks by reaching out to high-authority sites. Use services like Haro for additional credible links.
Optimize Your Website
- User-Friendly Interface: Ensure your website keeps visitors engaged. Avoid cluttered designs, unnecessary sliders, and linking to social media on key pages.
- Clear Calls to Action: Use contrasting colors for call-to-action buttons, making it easy for visitors to take the desired actions like contacting you or making purchases.
Continual Improvement
- Consistent Content Creation: Regularly add new and optimized content to keep your website updated and relevant.
- Monitor Results: Keep track of your SEO efforts and continually adjust your strategy based on what’s working best.
Apply these steps to enhance your online presence and grow your small business efficiently.
Quotes by Wiki Wayne
“If you’re excited to learn how to build an SEO campaign from scratch please like this video and let’s dive right into it”
– Wiki Wayne
“Another thing to consider here too is people also ask each of these questions are certainly questions that we can create content around”
– Wiki Wayne
“We have multiple opportunities to occupy more Ser real estate so now let’s jump into doing some keyword research”
– Wiki Wayne
“To elevate this to go to the next level so you can create that really deep level content you can use the NLP keywords”
– Wiki Wayne
“The goal is not to trick the AI tools or do anything like that the goal is to create a good asset a good page that actually converts”
– Wiki Wayne
