Facebook wants to become the next go-to search engine, but are they doomed to fail?

Summary

  • Facebook and Meta are working on building their own search engine by crawling and scraping the web, aiming to compete with ChatGPT and Google.
  • Some websites are already blocking Facebook's attempts to crawl their content.
  • Even if a new search engine offers better results, people often stick with what they know, like using Google, even when alternatives exist.
  • It's crucial to understand that a superior product doesn't always win the market due to user habits and satisfaction with existing options, like Google over Bing.
  • The success of familiar platforms is often reflected in financial performance, such as Google's stock growth.
  • New products from big companies, similar to Facebook's launch of Threads, might not gain traction if users are already content with other services.

Video

How To Take Action

I would suggest implementing the lesson that being the best product isn’t always enough. Competing with big names like Google requires more than just better features. As a small business or entrepreneur, focus on understanding your audience's habits and preferences. Try to cater to their needs, ensuring you provide value that's unique or more convenient than competitors.

A good way of doing this is by surveying your customers or getting feedback on what keeps them coming back to you instead of others. Use simple tools like Google Forms or SurveyMonkey to learn what your audience likes about current options and what they might want more from you.

Additionally, consider starting small with low-cost strategies for growth. Network within your community or among your customers. Word of mouth can be a powerful, high-value way to reach others without a big financial investment. Sending personalized emails or creating engaging social media posts can also strengthen your relationship with your audience, keeping your brand in their minds.

Finally, understand that when big companies launch new products, like Facebook's attempt with Threads, they might not always succeed if people are content with current services. Focus on delivering consistent quality and service that builds trust and loyalty, much like Google has done. This way, you can carve out your own niche where customers consciously choose your offerings over others.

Full Transcript

this is what Mark Zuckerberg is doing to get you to forget about Google and chat GPT did you know Facebook and metal right now they're scraping the web crawling it all some sites already blocking them and creating their own search engine to compete with both chat gbt and Google but here's the thing Mark Zuckerberg and Facebook I get why they're trying to do this they think they're actually going to dominate search but it doesn't matter if someone creates a better search engine you know the results on being are actually better than Google how many of you actually use be you're satisfied with Google if you don't believe me look at the latest earning Pro their stock boom it just shows people are still using Google even though chat GPT is booming all this means is B is going to create another product that not too many people are going to use just like threads

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