Summary
When designing a physical space, think about how to make it flow naturally without sharp 90° angles. This helps people feel comfortable and keeps them moving smoothly through the area.
Aim to create a seamless flow that feels natural, much like the layout of a casino can guide visitors effortlessly without clear exits.
For online spaces, consider using design and psychology principles to guide users. Just like casinos and websites, providing endless options and recommendations can engage users and make the experience feel intuitive.
Look at how websites like Amazon offer recommendations to create a shopping experience that feels as straightforward as visiting a store.
These strategies blend user experience, design, and psychology, which can be utilized in both physical and digital space creations for more engaging and natural interactions.
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How To Take Action
I would suggest starting with small changes, like rethinking your store or office layout. Consider how to make spaces feel open and flowing. Try to remove sharp 90° angles. Instead, aim for pathways that naturally lead people through your space. This way, visitors feel more comfortable and might spend more time exploring.
For online spaces, a good way of engaging users is by adding features that guide them naturally, like recommendations. Think about how Amazon provides suggestions to make shopping seamless. Look at your website and see where you can add similar features. This could be as simple as showing related products or articles based on what users are currently viewing.
Blending user experience, design, and psychology doesn’t have to be costly. Use analytics to see how visitors move through your site or physical space, and experiment with small adjustments. In physical spaces, you might adjust furniture placement. Online, tweak your content layout according to user behavior.
It's also important to think like a visitor. Walk your space or browse your website to see how it feels. Ask yourself if it feels natural and easy to navigate. If not, identify what changes will make a big impact. These simple strategies can make environments feel more engaging, whether it’s a shop, office, or website.
Full Transcript
have you noticed when you go into a casino there's no real 90° angles they try to avoid them a lot of the way the casino flows is circular because it's just natural there's no real quote unquote exit butt it's not because they want you to get lost it's that they want you to just flow naturally and feel comfortable and just keep moving along and some websites do this as well if you look at Amazon have you noticed that they keep giving you endless recommendations they try to make the process natural of you shopping just like if you at a supermarket or retail store they don't want it where you can just quickly find an exit instead they just want you to continually flow and have multiple options as if it was just natural and you just pick and choose what you like it's user experience meets design meets psychology and you can use this whether you're creating physical spaces or online digital spaces
