Summary I learned that when a site is hit by an HCU (Helpful Content Update), every page can be affected. It's important to be aware of this because it might not just be a few pages causing issues. Google released a Helpful Content FAQ stating their core ranking systems work at the page level, but real-world experiences might show otherwise.
Summary On-page SEO is like a playground where you get to make important choices. Place keywords in your titles, headers, and meta descriptions. This helps search engines understand what your content is about. Optimize wisely to make your pages friendly for search engines. Remember, well-placed keywords can improve the way your page shows up in search results. Video How To
Summary If I had to pick only one type of content to create, I would choose video content for social media. Google now shows many videos from platforms like TikTok, Instagram, and YouTube in search results. This makes video very visible and clickable. Video content gets more clicks in search results, especially when it's above the fold. By creating videos
Summary Traffic is not the ultimate goal; traffic needs to convert to revenue. I used SEO tactics not only to triple organic traffic but also to nearly double my client's revenue in less than a year. One effective link-building technique is to find stockist listings. These are "where to buy" pages for products like fashion brands. Contact these sites to
Summary I've found that growing organic search traffic can be achieved through focused link-building strategies. For example, I used these strategies to increase a business's search traffic by 300%. A key step is to identify an expert in your field and build them into an authority who can influence others. This helps in attracting more backlinks, similar to how Gary
Summary I learned that marketing can be powerful and it's important to build a reputation by being honest and over-delivering. When starting in marketing, I realized that doing it myself was essential as paying others didn't yield results. Helping small businesses succeed can be more satisfying than big wins with large corporations. Planning for holiday promotions early is crucial; ideally,
Summary Building a personal brand is a great starting point, but corporate brands can grow much larger. It’s important to recognize that while having a strong personal brand can drive significant revenue, as your business scales, it may contribute less proportionally. In my experience, my personal brand initially drove all our company's revenue when we made about $5 million. However,
Summary I feel nervous about my daughter's science project because she worked really hard on it. She collected bugs and attached them to a poster board for her class. My concern is that the project won't get enough attention without backlinks. I sometimes feel like a failure when I'm not sure how to help make her project more visible. Video
Summary In September 2023, Google released a Helpful Content Update, and my sites were affected significantly. Three of my websites experienced a drop in rankings and traffic due to this update. The update introduced a sitewide signal targeting content with little value or low added value, impacting search rankings. As a business owner, it's crucial to identify issues with content
Summary AI has made content creation easier but has led to a flood of low-quality content, damaging the appeal and authenticity of many online materials. To stand out, it's crucial to create unique and genuine content. Relying on AI to fully generate your content can make it sound generic and bland, losing the personal touch that makes it engaging. Add