Summary
- Think differently when creating marketing strategies. Burger King's campaign offered a free Whopper for unfriending 10 friends on Facebook, which was unique and memorable.
- Challenge the status quo. When most companies ask for more followers, Burger King asked people to unfriend others, standing out from the crowd.
- Understand your audience's feelings. In 2009, many were overwhelmed by their Facebook friends, so Burger King tapped into this sentiment by encouraging people to unfriend as a way to declutter.
- Being memorable is a powerful marketing tool. People remember businesses that do something dramatically different.
- Aim for brand recognition with innovative approaches. By not asking people to follow them, but rather unfriending others, Burger King gained notable attention.
Video
How To Take Action
I would suggest trying to think outside the box when creating your marketing plans. Look at Burger King's approach in 2009, where they asked people to unfriend others for a free burger, which was memorable and unique. Think about how you can stand out by doing something different from what everyone else is doing.
A good way of challenging the status quo could be by doing the opposite of the norm. Just like most companies ask for more followers, you can create buzz by going against this trend and offering value in a memorable way. This helps your business stick in people's minds.
It's important to understand your audience's feelings. If they’re overwhelmed or tired of certain things, find a way to connect with those feelings. For example, if your audience is tired of cluttered inboxes, offer them benefits for opting out instead of subscribing.
Being memorable can be a powerful tool. Create marketing that grabs attention by being dramatically different. This helps people remember you.
Another approach is focusing on innovative strategies to build brand recognition. Instead of asking people to join or follow, think of ways to gain attention by doing something unexpected, just like Burger King did. This can draw curiosity and interest to your brand without following the usual path.
Remember, you don’t need a big budget to make these ideas work. Using creativity and understanding what makes your audience tick can lead to high-value results.
Full Transcript
there was this insane Burger King marketing campaign from 2009 where they would give you a free Whopper if you unfriended 10 friends on Facebook the reason this campaign caught people's attention is because it went against the grain everyone would tell you hey follow us and you'll get X Y and Z instead Burger King wanted to go against the grain and have you do the opposite and this was smart for Burger King to launch at the time because people were getting fed up with all the friends that they friended and it was hard to keep up with what everyone was doing what they found was over time they wanted to actually unfriend some of these people and clean things up because they actually didn't care what everyone was doing versus only seeing what their close friends were doing if you copy what everyone else is doing you won't do as well but if you go against the grain instead of Burger King asking for you to follow them they ask you to unfriend other people even though they didn't request for you to follow Burger King this helped them get way more brand recognition because people don't forget when they're doing something that's dramatically different than everyone else
