Summary
- I want you to remember that a large social media audience is temporary. To build a brand that lasts, it's crucial to control your own audience.
- It's not just about social media followers. If algorithms change, maybe only 3% or 1% of your followers will see your content.
- You need to start collecting an email list to communicate directly with your audience without relying on social media platforms.
- Email subscribers hold more value than social media followers. This means they can contribute more to your brand's success.
- Use tools like Mailchimp to easily collect email subscribers. They provide landing pages, popups, and templates to help you gather emails through free ebooks, guides, action plans, and quizzes.
- Once you've collected email addresses, send out emails at least once a week, ideally three times. Consistent communication keeps your list from going stale and ensures good email deliverability.
Video
How To Take Action
I would suggest focusing on building your own audience instead of relying only on social media followers. Start by creating an email list. This will let you communicate directly with your audience, even when social media algorithms change and make it harder for your posts to be seen.
A good way of doing this is by using a tool like Mailchimp. It’s low-cost and offers everything you need to gather emails. Set up landing pages and pop-ups to encourage people to sign up. Offer them something valuable in return, like a free ebook, a guide, a fun quiz, or an action plan.
Once you have email addresses, make sure to send out emails at least once a week. This regular contact helps keep your list fresh and ensures your emails are more likely to reach inboxes instead of spam folders. If you can, aim to send emails three times a week, but start with what feels manageable.
Remember, controlling your own audience through email helps build a brand that lasts longer, as email subscribers are usually more valuable than social media followers. Each email subscriber can contribute more to your success, so focus on making that list strong and engaged with consistent and helpful content.
Full Transcript
A large social media audience is temporary. Do this if you want to build a brand that lasts forever. The key to longevity is to control your own audience. People think it's all about social media followers. If you have a large social following and the algorithms change, you're lucky if 3% or 1% of your following even sees your content. So, you want to collect an email list. This allows you to communicate directly to your audience. And check out this graph that shows the difference of a value of a social media follower versus a email subscriber. As you can see, a email subscriber is worth much more money. And when you use tools like Mailchimp, they make it easy for you to collect email subscribers. They'll give you the landing pages. They'll give you the popups, the templates that you need to offer free ebooks and guides and action plans and quizzes. So that way you can collect more email addresses. When you collect email addresses, make sure you send out emails each and every single week, at least once, if not three times. If you don't send out emails often enough, your list will get stale and then you're going to see really terrible deliverability.
